- Hardcover: 344 pages
- Publisher: Capstone; 1 edition (February 1998)
- Language: English
- ISBN-10: 1900961628
- ISBN-13: 978-1900961622
- Product Dimensions: 6.3 x 1.3 x 9.3 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 1 customer review
- Amazon Best Sellers Rank: #5,246,550 in Books (See Top 100 in Books)
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Emotional Capital: Capturing Hearts and Minds to Create Lasting Hardcover – February, 1998
About the Author
Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the world's top companies including KPMG, SAAB, British Airways, PepsiCo and IBM. He is Chairman of the Marketing and Communication Agency Ltd. (MCA), Europe's first and leading consultancy specializing in internal marketing communication.
A pioneer in the application of marketing principles internally, Thomson has an extensive background in a wide range of industries including finance, leisure, manufacturing, professional services, retail and catering. His approach enables companies to meet and exceed their objectives through their own people by building commitment to business goals and transforming that commitment in to behavioral and cultural change.
Thomson has published numerous articles and authored several management books. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. He currently is President of the International Association of Business Communicators (IABC) UK.
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In this study, Thomson discusses and explains some vital issues :
* the difference between intellectual and emotional capital,
* elements of emotional capital, inside and out,
* how organizations are using personality as a sustainable competitive advantage,
* the past, present and future of emotional capital : a timeline,
* the emotional contract between organizations and employees,
* the different types of models involved in stakeholder relationship,
* the six stages of marketing and communication processes called "the six Is",
* the link between "the six Is" and emotional capital,
* how the culture of a business is created and sustained by process and language,
* the new financial model-from volume to value to vision.
This visionary approach is a must reading for all business leaders (in particularly for all HR managers who don't like to play "policy police" and "regulatory watchdog" role in the next millennium).
A brief critique of this study see "Delivering On the Promise/Brian Friedman".