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Emotional Design: Why We Love (or Hate) Everyday Things by [Donald A. Norman]

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Emotional Design: Why We Love (or Hate) Everyday Things Kindle Edition

4.6 out of 5 stars 244 ratings

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Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews

From Publishers Weekly

Techno author Norman, a professor of computer science and cofounder of a consulting firm that promotes human-centered products, extends the range of his earlier work, The Design of Everyday Things, to include the role emotion plays in consumer purchases. According to Norman, human decision making is dependent on both conscious cognition and affect (conscious or subconscious emotion). This combination is why, for example, a beautiful set of old mechanical drawing instruments greatly appealed to Norman and a colleague: they evoked nostalgia (emotion), even though they both knew the tools were not practical to use (cognition). Human reaction to design exists on three levels: visceral (appearance), behavioral (how the item performs) and reflective. The reflective dimension is what the product evokes in the user in terms of self-image or individual satisfaction. Norman's analysis of the design elements in products such as automobiles, watches and computers will pique the interest of many readers, not just those in the design or technology fields. He explores how music and sound both contribute negatively or positively to the design of electronic equipment, like the ring of a cell phone or beeps ("Engineers wanted to signal that some operation had been done.... The result is that all of our equipment beeps at us"). Norman's theories about how robots (referred to here as emotional machines) will interact with humans and the important jobs they will perform are intriguing, but weigh down an already complex text.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate kindle_edition edition.

Review

"The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again." --This text refers to an alternate kindle_edition edition.

Product details

  • Publication date : March 20, 2007
  • File size : 2401 KB
  • Word Wise : Enabled
  • Print length : 272 pages
  • Publisher : Basic Books; 1st edition (March 20, 2007)
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • Text-to-Speech : Enabled
  • Language: : English
  • ASIN : B005GKIYD4
  • X-Ray : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 244 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
244 global ratings
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Top reviews from the United States

Reviewed in the United States on July 16, 2020
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2 people found this helpful
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Reviewed in the United States on January 21, 2017
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8 people found this helpful
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Reviewed in the United States on June 1, 2017
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7 people found this helpful
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Reviewed in the United States on July 2, 2011
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Top reviews from other countries

mr samuel thomas
2.0 out of 5 stars Starts well, ends poorly, lacks some substance
Reviewed in the United Kingdom on June 27, 2020
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Jordan
5.0 out of 5 stars Really interesting
Reviewed in the United Kingdom on July 20, 2017
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One person found this helpful
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Lyndsay McCann
2.0 out of 5 stars A little bit boring
Reviewed in the United Kingdom on March 16, 2019
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Gcrikey
5.0 out of 5 stars very enjoyable...
Reviewed in the United Kingdom on September 18, 2011
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2 people found this helpful
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GoGetIt
5.0 out of 5 stars The book for emotional design
Reviewed in the United Kingdom on January 11, 2014
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