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Emotional Intelligence 2.0 Hardcover – June 16, 2009
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By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.
Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:
1) Self-Awareness
2) Self-Management
3) Social Awareness
4) Relationship Management
Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it:
“Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”
—The Dalai Lama
“A fast read with compelling anecdotes and good context in which to understand and improve.”
—Newsweek
"Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ."
--Stephen R. Covey, author, The 7 Habits of Highly Effective People
"This book can drastically change the way you think about success...read it twice."
--Patrick Lencioni, author, The Five Dysfunctions of a Team.
- Print length280 pages
- LanguageEnglish
- PublisherTalentSmart
- Publication dateJune 16, 2009
- Dimensions7.1 x 5.3 x 1.2 inches
- ISBN-100974320625
- ISBN-13978-0974320625
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Real results come from putting your momentary needs on hold to pursue larger, more important goals.Highlighted by 8,027 Kindle readers
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Editorial Reviews
Review
--NEWSWEEK
"Surveys of 500,000 people on the role of emotions in daily life have enabled the authors to hone EQ assessment to a 28-question online survey that can be completed in seven minutes."
--The Washington Post
"Read worthy strategies for improving emotional intelligence skills make this our how-to book of the week. It's nice to know that average IQ doesn't limit a person to average performance. And who can resist an online quiz with instant feedback?"
--Newsday
From the Inside Flap
--THE DALAI LAMA
For the first time ever in a book, TalentSmart's revolutionary program helps you identify your EQ skills, build these skills into strengths, and enjoy consistent performance in the pursuit of important life objectives. The book contains 66 proven strategies from a decade-long effort to accurately measure and increase emotional intelligence. These strategies will help you to capitalize on the skills responsible for 58% of performance in all types of jobs.
Includes a passcode for online access to the world's bestselling emotional intelligence test, the Emotional Intelligence Appraisal®, which will show you where your EQ stands today and what you can do to begin maximizing it immediately.
Rooted in sound research involving more than 500,000 responses, this new edition of the test will:
-- Pinpoint which of the book's 66 emotional intelligence strategies will increase your EQ the most.
-- Reveal the specific behaviors responsible for your EQ scores.
-- Allow you to test yourself a second time to measure how much your EQ has increased from your efforts.
The book's smooth narrative style turns rigorous research into memorable stories and practical strategies that anyone can use to his or her advantage.
With 90% of top performers high in EQ, and EQ twice as important as IQ in getting where you want to go in life, who can afford to ignore it?
---
From the Back Cover
--THE DALAI LAMA
"Emotional Intelligence 2.0 is a fast read with compelling anecdotes and good context in which to understand and improve your score."
--NEWSWEEK
"Surveys of 500,000 people on the role of emotions in daily life have enabled the authors to hone EQ assessment to a 28-question online survey that can be completed in seven minutes."
--The Washington Post
"Read worthy strategies for improving emotional intelligence skills make this our how-to book of the week. It's nice to know that average IQ doesn't limit a person to average performance. And who can resist an online quiz with instant feedback?"
--Newsday
"This book can drastically change the way you think about success...read it twice."
--Patrick Lencioni, author, The Five Dysfunctions of a Team
Includes a passcode for online access to the world's bestselling emotional intelligence test, the Emotional Intelligence Appraisal®, which will show you where your EQ stands today and what you can do to begin maximizing it immediately.
Your test results will pinpoint which of the book's 66 emotional intelligence strategies will increase your EQ the most and allow you to test yourself a second time to measure how much your EQ has increased from your efforts.
The book's smooth narrative style turns rigorous research into memorable stories and practical strategies that anyone can use to his or her advantage.
With 90% of top performers high in EQ, and EQ twice as important as IQ in getting where you want to go in life, who can afford to ignore it?
About the Author
Their bestselling bookshave been translated into 25 languages and are available in more than 150 countries. Drs. Bradberry and Greaves have written for, or been covered by:Newsweek, BusinessWeek, Time, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post,andThe Harvard Business Review.
Product details
- Publisher : TalentSmart; 31565th edition (June 16, 2009)
- Language : English
- Hardcover : 280 pages
- ISBN-10 : 0974320625
- ISBN-13 : 978-0974320625
- Item Weight : 15.5 ounces
- Dimensions : 7.1 x 5.3 x 1.2 inches
- Best Sellers Rank: #525 in Books (See Top 100 in Books)
- #26 in Leadership & Motivation
- #36 in Success Self-Help
- #55 in Personal Transformation Self-Help
- Customer Reviews:
About the authors

Dr. Bradberry is the author of the Micro Habits Test, an assessment which measures how well you demonstrate the Four Laws of Behavior Change from James Clear’s bestselling book Atomic Habits. It's available at https://www.microhabitstest.com/
When you take the Micro Habits Test, you’ll discover your strengths and weaknesses in forming good habits and you'll receive a detailed, step-by-step action plan for improving your skills. This way you’ll learn where you stand today and what you can begin doing immediately to form better habits.
Dr. Bradberry is also the award-winning coauthor of Emotional Intelligence 2.0 and The Seagull Manager. His bestselling books have sold more than 3 million copies, have been translated into 25 languages and are available in more than 150 countries.
Dr. Bradberry is a regular contributor to Forbes, Inc., Entrepreneur, The World Economic Forum, and The Huffington Post. He has written for, or been covered by, Newsweek, Time, Fortune, Fast Company, USA Today, The Wall Street Journal, and The Harvard Business Review.
He is a world-renowned expert in emotional intelligence who speaks regularly in corporate and public settings. Recent engagements include Intel, Coca-Cola, Microsoft, Fortune Brands, Wells Fargo, NY Life, Salesforce.com, Boston Scientific, the Fortune Growth Summit, The Conference Board: Learning from Legends, the Environmental Protection Agency, and Excellence in Government.
Dr. Bradberry holds a Dual Ph.D. in Clinical and Industrial-Organizational psychology. He received his bachelor of science in Clinical Psychology from the University of California - San Diego.

"The striking title of the writer Lac Su’s memoir is “I Love Yous Are for White People,” which explores the emotional devastation wreaked on one Vietnamese family by its refugee experiences. I share some of Lac Su’s background, and it has been a lifelong effort to learn how to say, without awkwardness, “I love you.” I can do this for my son, and it is heartfelt, but it comes with an effort born of the self-consciousness I still feel when I say it to my father or brother."
- Viet Thanh Nguyen, 2016 Pulitzer Prize Author for Fiction, Edgar Award for Best First Novel, and Andrew Carnegie Medal for Excellence in Fiction. Author of THE SYMPATHIZER: A NOVEL, RACE AND RESISTANCE, AND NOTHING EVER DIES.
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"For second-generation, American-born/raised folks like myself, author Lac Su totally nailed it: we first felt a collective wave of PTSD--Parental Trauma Stress Disorder--sweep over us as we recognized slivers from our childhood reflected . . . I won't regale you with stories from my own tiger mother issues but suffice to say, shards of those proscriptions hit home closer than I'd care to admit."
- Ta-Nehisi Coates, author of THE BEAUTIFUL STRUGGLE, BETWEEN THE WORLD AND ME, AND WE WERE EIGHT YEARS IN POWER
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"I Love Yous are for White People is a testament to the resilience of the human spirit. A breath-taking journey about beauty and love."
- Dave Pelzer, author of A CHILD CALLED IT and recipient of the National Jefferson award
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"The book debunks the seemingly positive myth of Asian Americans as a model minority, substantiates certain negative stereotypes of Asian men, and challenges some of the classic Asian values that apparently have shaped the Asian American identity. I argue that Su’s memoir is a critique of structural inequalities, urban poverty, unemployment, inaccessibility to a support network, and the intersection between class, gender, and race in the contexts of war and its aftermath."
- Ha, Quan-Manh (2016) "Domestic Violence in Lac Su’s I Love Yous Are for White People: A Sociological Criticism Approach," Asian American Literature: Discourses & Pedagogies: Vol. 7, Article 9.
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"In I Love Yous are for White People, Lac Su has given us the ultimate in memoir. A remarkable story full of sweetness, pain, but most of all, hope."
- Tish Cohen, author of TOWN HOUSE and INSIDE OUT GIRL.
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"I LOVE YOUS ARE FOR WHITE PEOPLE by Lac Su is that rare combination of a miraculous yet true story that also happens to be masterfully written. The author's account of his family's nightmarish escape from Viet Nam, on foot, under heavy gunfire, and then by boat - told sparingly and unforgettably - sets the stage on which the rest of his story spools out with such a flow that you forget you are in the act of reading. Lac Su has told a brave story that is also a cautionary tale that should be read by many, showing us the way to how our youth - immigrant and otherwise - can come to know their true worth."
- Mim Eichler Rivas, author of BEAUTIFUL JIM KEY, coauthor of FINDING FISH with Antwone Fisher and coauthor of THE PURSUIT OF HAPPYNESS with Chris Gardner.
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“In I Love You Are for White People, author Lac Su offers a face—his face—as a window into the experiences of impoverished Asian refugees. Su recounts the formative events of his childhood and adolescence, all of which bear the theme of searching for love and community within the confines of racial identity and socioeconomic status. From an academic perspective, many facets of Su’s memoir are pregnant with social commentary but Su maintains focus on the humanistic aspects of his family’s stories . . . emboldening us with the initiative to create a more hospitable America.”
- Leung, Chung (2014) “Book Review: I Love Yous Are for White People,” Hispanic Journal of Behavioral Sciences: Vol. 36, Article 2. Stanford University, CA, USA
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"Lac Su's extraordinary story of exile - from a country, a family, and ultimately from himself - is both a heart-wrenching and immensely entertaining read. Lac is a master storyteller. Each scene was like a Wes Anderson film - quirky, moving, surprising - and the more I read the more I fell in love with this vulnerable and hurting, but also resourceful and self-sustaining, boy."
- Kerry Cohen, author of LOOSE GIRL: A Memoir of Promiscuity
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"The riveting opening sets the stage as the family raced to a rickety boat to escape their homeland, dodging communist gunfire as they ran. The son of war refugees, the author came of age in the poor enclaves of Los Angeles with an emotional burden familiar to children of immigrants. Su offers a compelling narrative of immigrant life, cultural dissonance and the tug of familial obligation..."
- KIRKUS Reviews
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"In this moving first memoir, Su recounts his family's escape from a difficult life in Vietnam for another in Los Angeles. Much of the City of Angels is the polar opposite of shimmering Hollywood--Su encounters abject poverty and gang culture. After looking for love in all the wrong places, he eventually establishes an identity in his adopted country. Anyone who wonders what obstacles an immigrant must overcome will be fascinated by this assimilation story; Maxine Hong Kingston's The Woman Warrior complements it nicely."
- LIBRARY JOURNAL
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"Haunting, brutal . . . From molestation and abuse to gang banging and armed robbery, [Su] spares no detail in his memoir - and he doesn't regret sharing any of it."
- San Diego UNION-TRIBUNE
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"Harrowing . . . a haunting memoir . . . with this debut, [Su is] ready for a much-deserved audience."
- San Francisco CHRONICLE
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"In a recent memoir, Vietnamese American writer Lac Su directly addresses this topic, right in his book's title: I Love Yous Are for White People."
- StuffWhitePeopleDo.com
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"This is a powerful book about immigrants finding the harsh realities of East L.A. instead of the American dream, and redoubling their efforts and getting it in the end."
- VANITY FAIR
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"The best memoirs trace not only the writer's personal evolution, but also give the reader an insider's view into history. That's the case with Su's account of his family's escape from Vietnam and subsequent resettling in a gang-ridden pocket of Los Angeles. The dislocation cracks open Su's father's sense of his place in the world, and he takes his misery out on his tender-hearted son, who eventually turns to a gang for companionship. Heavy stuff, to be sure, but Su's delight in the telling detail -- whether it's the shiny 747 that whisks his family to their new life or his Vietnamese uncles' incredulity at not being able to take home stray California dogs for dinner pokes a few pinholes in the darkness."
- Minneapolis STAR TRIBUNE
(Considered the book one of the best memoirs to read this summer)
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"With each transparent penstroke, Su offers audiences an inside look at his exchange of shameful ashes for the beauty of hope and a new tomorrow. Simply, I Love Yous Are for White People is a story of redemption."
- NEWD Magazine
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"What I love most about I Love Yous is not necessarily the tale itself -- I have read my share of stories about new Asian immigrants in America. What really moves me is Lac's vivid, powerful recollection of his early life, told with sensitivity, fearlessness, and a knowing nod to anyone who's been there too."
- Angry Asian Man of www.AngryAsianMan.com
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"I recommend this book. Highly."
- bigWOWO of www.bigWOWO.com
(Rated it: Asian American Gold)
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"Hands down, all biases aside, it was a great book. A must-read for anyone interested in the Southeast Asian American experience. I'm convinced I-Love-Yous are for White people."
- Minority Militant of MinorityMilitant.blogspot.com
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"Plainly clear by now that I LOVE this book and have come to love the man who wrote it. I don't know what to tell you, except that you should totally check this book out."
- Jee of 8Asians.com
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"I couldn't put [this] f..ker down. I'm already half way through this MF and I may have to finish it up tonight, and the way I read, lips wide open pronouncing every word - f... people - I'm not going to sleep tonight."
- Slanty of SlantEyeForTheRoundEye.com
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"...what truly works about the book is that Su manages his narrative with neither self-pity nor self-aggrandizement. (That the memoir does not fairly drip with delusions of grandeur makes it, I have to say, unique in the slate of autobiographies by Vietnamese American men to date.) I liked the Lac I met in his pages. And it is a long-awaited treat finally to have a Vietnamese American memoir to recommend reading..."
- Hyphen Magazine
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"Lac's story can be more accurately described as shock and awe - so shocking that it leaves the reader in awe about how something like this could happen to anyone."
- Asia Pacific Arts Magazine
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"[The book] covered familiar territory with its thematic combination of filial piety, cultural identity, and urban gang violence. While I can understand the resistance towards these worn-out tropes, I think it's slightly shortsighted to consider this memoir solely as another entry into the slate of memoirs that deal with these tropes . . . perhaps there are geopolitical patterns and socioeconomic roadmaps in place that breed these heritages of violence . . . I think this topic of discussion is particularly relevant to today's international climate, considering the state of current U.S. foreign affairs . . ."
- Lantern Review: A Journal of Asian American Poetry
"The Making of a Memoir" is a short documentary produced/directed by Steve Nguyen.
Check it out here: http://vimeo.com/4994292

Jean Greaves, Ph.D. is an EQ expert and the best selling author/co-author of four books with over 2 million in print across 25 languages: Team Emotional Intelligence 2.0, Emotional Intelligence 2.0, Leadership 2.0, and The Emotional Intelligence Quick Book.
The 2.0 book series was written with one purpose: To share with readers what is understood and emerging in the field of emotional intelligence and leadership, so readers can grow in their careers and personal lives. These books compile and translate research findings into a practical guide. She and her co-authors and contributors offer easy-to-understand and sound strategies that readers can put into practice on their own.
Jean co-developed TalentSmartEQ's Emotional Intelligence Appraisal suite of EQ assessments and the Mastering EQ training programs. Her work has been covered by Fortune, Fast Company, USA Today, The Wall Street Journal, and The Harvard Business Review. Jean has a PH.D. in industrial-organizational psychology degree from The California School of Professional Psychology and a B.A. in psychology from Stanford University.
Jean has spent her career developing working professionals and teams on their emotional intelligence skills, coaching executives, and advising corporations and leaders worldwide.
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After having read the book I find two things about the book that really bugs me.
1.) The authors succinctly attempts to describe man in a neatly packaged deal that incorporates as its only content your intelligence, your emotional inteligence, and your personality. They state that your IQ and your personality are static and are incapable of changing throughout the course of your life. Only your emotional intelligence can be manipulated. I wholeheartedly disagree with them. Your actual ability to process material at faster rates may not change over the course of your life but the way you process the material can be managed. For instance, your brain may be a Pentium 4 chip (although more and more lately I think kids behave more like a 386) and your intelligence may be closely related to your brain's ability to process information, but intelligence is so much more than natural abilities to process raw data.
If you learn how to manage and process information differently then you don't necessarily need a faster and more intelligent brain to improve your level of intelligence. To say that people are only as smart as the day they were born is like saying water can only be water in it's three physical states. You neatly draw attention to the mundane fact that yea water can only be gas, liquid, or solid, but water can be so much more than that. Sometimes intelligence is not merely the physical state but also the intent and action behind it as well. Water can be soup, soda, coolant, etc... You may be a Pentium4 but be able to perform better than a duo core chip with a fragmented hardftive by bettering and refining yourself through the process of learning thusI think intelligence can be increased overall. If they insist that intelligence is purely your speed and rate of processing of your brain then perhaps they should then stop referring to intelligence and simply call it brain power.
In addition, they say your personality is stable throughout your entire life and thus cannot be changed. I'm certain everyone here on Amazon either has known someone who has changed their personality (ie going from being introverted to introverted or vice versa) or have experienced it yourself. When I was a kid I hated meeting people and crowds because I was a shy kid. I didn't know a lot of stuff to say and when teachers and professors asked me to read out loud or give a presentation to the whole class forgettaboutit! I didn't like parties or going clubbing (at first) and would rather go play chess at Starbucks.
Then through a process of experiencing life and learning life skills and communication skills and just knowing more information I was able to change. I thrive on public speaking and I love going out and meeting people (although I actually can find enjoyment in either staying home or go on a social outting depending on the weather, my mood, who is going, and where we are going all plays a role in my deciding if I'm introverted or extroverted at the time).
My problem with the authors is that they seem to pigeonhole people and say that people cannot change intellectully nor can they change their own personality or characteristic traits. If this was realy the case then a cheater/liar/thief/murderer/DUI can never change their ways because that's their personailty (characteristic flaw is weakness in resisting lust, impulse, greed, etc...). I've known people who are serial cheaters in college and couldn't keep their @$@! In their pants (women too not only guys... Actually know more women that cheated than men). Now they are married with kids and are committed to their relationship. As they have stated as to why they cheated and gave into their temptation it's because they were young and felt reckless and wanted to experience. They still have impulses but overall they don't feel the urge to act out the impulse anymore because they've been there before and they prefer stability now.
According to them the Holy Grail of change can only happen through changing your EQ. This is completely a biased point of view. In the book they make bold statements that state "people who are low in EQ and job performance can match their colleagues who excel in both - solely by working to improve their EQ."
So what they are saying is by improving only on your EQ while disregarding knowledge and improvement on skillsets you will perform just as well as that colleague that operates with a superchip processor with an IQ of 175 and has high EQ with a your presumably slower processor. Gypsies once sold medicine in the past offering people cures saying that the only thing that can save them is the stuff the are peddling. Shameless self-promotion if you ask me. Imagine for a second two physicists, an average but still very smart physicist who has an relatively average IQ of 129 and a low EQ and Einstein who is both high on IQ and EQ. The authors' stance is that if the average physicist improves his EQ to that of Einstein's or better he will achieve the same as Einstein. Right and if you dress a pig up as cow te pig would fetch the same price at a cattle auction. It's still about substance when grading even success right? The first physicist still would not achieve as much as Einstein would. What I have a problem with the authors here is that they almost recklessly and foolishly push the idea that EQ is the one and only thing (or at least the one thing that has the absolute most impact) that determines whether people perform admirably at a job. This is a reckless stance because there will be people out there that would actually believe that their lazy no-knowledge butts would start performing like Bill Gates or Steve Jobs while disregarding the fact that both Jobs and Gates continually improve upon themselves in very non-EQ ways.
2.) Besides Who Moved My Cheese and How Full is Your Bucket I can't recall another book that has bigger print than this book. EQ is a very important and complex subject that cannot be adequately covered in this short book. I'm with other reviewers in regards to this. It's like them telling you to boil water and throw the chicken in to make chicken soup. How long do I boil it? How about the amount of seasoning? Do I shred the chicken or cut up into pieces? Maybe I should buy precut pieces? I know making chicken soup is slightly more complicated than simply boiling water and throwing chicken in it. To me this is indicative as to their basis of information that they are presenting in this book. Too narrowminded and shortsighted to be taken seriously. Afterall, you wouldn't buy a cookbook that explains the reasons for cooking and why people get sick from undercooked food but then when showing you the recipe all it tells you is to start throwing things in the crock pot but not telling you the amounts to use or what cut of meat or how long to cook right?
Another indication that the authors are a bit shallow in their content and commitment in writing an actual book of well informed and useful substance is their online EQ quiz. I've seen more indepth quizes on cereal boxes. And just in case you're thinking it's not about the size but the quality of the content questions... No. They hve like 3 or 4 questions regarding each of the four EQ competencies. After you answer the handful of questions they magically tell you how you rate emotionally.
Not good. Wouldn't recommend reading this book. Actually read it if you want but don't buy it.
Top reviews from other countries
It was a waste of money as the test is literally around 30 rating scale questions about your behaviours. The results are very generic, short and poorly presented (as you have to navigate between your results page and the explanation behind it, ) it is not personalised. I have taken some free tests that were much more informative than this. The book itself is a good read, but if I would have known how basic their test was I would have not bought new paper copy but sticked with the audio book that I already had.
There are a couple of good suggestions but other than that it's a lot of stating the obvious with an advertising-like tone. Also asserts that IQ is fixed from birth which is still an unclear topic. Several ideas are introduced but none are supported by references to actual literature, and none are followed up in any meaningful way.












