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Emotionomics: Winning Hearts and Minds Paperback – July 16, 2007
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Get ready for a wild ride. In this fast-moving survey of the state of the art, Dan Hill takes you from facial expressions to traffic signs. You'll discover something cool on every page. --Seth Godin, author of All Marketers Are Liars
Emotionomics is a truly unique read. Mr. Hill's cutting edge applications of sensory, emotional, and rational research are a must for today's business environment. --Daniel H. Pink, author of A Whole New Mind
Emotionomics is well laid out and thought out, and conveys hundreds of compelling messages. This book turns disconnect into connect by helping you understand what people are thinking as you speak or take action. Emotionomics tells you why emotions win out over logic and how to apply that emotion to your brand, your advertising, your sales, and your customer. What I m telling you is this book has power--mind power and application power. Buy it, read it, and apply it before the competition does. --Jeffrey Gitomer, author of The Little Red Book of Selling
About the Author
Dan Hill, Ph.D., is President of Sensory Logic and a recognized authority on the role of emotions in consumer and employee behavior. His blue-chip clients have included Target, Toyota, GlaxoSmithKline, Allstate, and Kellogg among many others. Dan has been featured in The Wall Street Journal, The New York Times, China Forbes, Business 2.0 and Fast Company and has appeared on Discover and NPR's Marketplace. A popular speaker internationally, Dan has presented to corporations, conferences, associations and universities.