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The Emperor of Scent: A Story of Perfume, Obsession, and the Last Mystery of the Senses Hardcover – January 21, 2003
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Luca Turin can distinguish the components of just about any smell, from the world’s most refined perfumes to the air in a subway car on the Paris metro. A distinguished scientist, he once worked in an unrelated field, though he made a hobby of collecting fragrances. But when, as a lark, he published a collection of his reviews of the world’s perfumes, the book hit the small, insular business of perfume makers like a thunderclap. Who is this man Luca Turin, they demanded, and how does he know so much? The closed community of scent creation opened up to Luca Turin, and he discovered a fact that astonished him: no one in this world knew how smell worked. Billions and billions of dollars were spent creating scents in a manner amounting to glorified trial and error.
The solution to the mystery of every other human sense has led to the Nobel Prize, if not vast riches. Why, Luca Turin thought, should smell be any different? So he gave his life to this great puzzle. And in the end, incredibly, it would seem that he solved it. But when enormously powerful interests are threatened and great reputations are at stake, Luca Turin learned, nothing is quite what it seems.
Acclaimed writer Chandler Burr has spent four years chronicling Luca Turin’s quest to unravel the mystery of how our sense of smell works. What has emerged is an enthralling, magical book that changes the way we think about that area between our mouth and our eyes, and its profound, secret hold on our lives.
- Print length336 pages
- LanguageEnglish
- PublisherRandom House
- Publication dateJanuary 21, 2003
- Dimensions5.85 x 1.26 x 9.54 inches
- ISBN-100375507973
- ISBN-13978-0375507977
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Editorial Reviews
From Publishers Weekly
Copyright 2002 Reed Business Information, Inc.
From Library Journal
--Michael D. Cramer, Schwarz BioSciences, RTP, NC
Copyright 2002 Reed Business Information, Inc.
From The New Yorker
Copyright © 2005 The New Yorker
From Booklist
Copyright © American Library Association. All rights reserved
Review
-John Berendt, author of Midnight in the Garden of Good and Evil
"Professional perfume critic, obsessive collector of rare fragrances, academic-bad-boy biochemist and world-class eccentric, Luca Turin would be the worthy subject of a book even if he hadn't come up with a revolutionary scientific theory. Written with skill and verve,The Emperor of Scent is an engrossing intellectual detective story about one iconoclast's quest to solve a centuries-old mystery--how smell works."
-Miles Harvey, author of The Island of Lost Maps
"The Emperor of Scent is a gem of a book--a suspense story at whose heart is a man of super-human powers who is also flawed and justifiably arrogant and dangerously steeped in hubris. I challenge any intelligent, curious mind not to tumble into this story and find themselves immediately engrossed. I fell in love with Luca Turin--he is everything I admire in a human: irreverent, witty, imaginative, determined, elitist without a trace of snobbery and above all a creative genius. And Chandler Burr is a magician himself, and a man we should all be so lucky to have at a dinner party: I was mesmerized and enlightened by the many perfect asides woven into the main body of this incredible true tale."
-Alexandra Fuller, author of Don't Let's Go to the Dogs Tonight
From the Inside Flap
Luca Turin can distinguish the components of just about any smell, from the world’s most refined perfumes to the air in a subway car on the Paris metro. A distinguished scientist, he once worked in an unrelated field, though he made a hobby of collecting fragrances. But when, as a lark, he published a collection of his reviews of the world’s perfumes, the book hit the small, insular business of perfume makers like a thunderclap. Who is this man Luca Turin, they demanded, and how does he know so much? The closed community of scent creation opened up to Luca Turin, and he discovered a fact that astonished him: no one in this world knew how smell worked. Billions and billions of dollars were spent creating scents in a manner amounting to glorified trial and error.
The solution to the mystery of every other human sense has led to the Nobel Prize, if not vast riches. Why, Luca Turin thought, should smell be any different? So he gave his life to this great puzzle. And in the end, incredibly, it would seem that he solved it. But when enormously powerful interests are threatened and great reputations are at stake, Luca Turin learned, nothing is quite what it seems.
Acclaimed writer Chandler Burr has spent four years chronicling Luca Turin’s quest to unravel the mystery of how our sense of smell works. What has emerged is an enthralling, magical book that changes the way we think about that area between our mouth and our eyes, and its profound, secret hold on our lives.
From the Back Cover
-John Berendt, author of Midnight in the Garden of Good and Evil
"Professional perfume critic, obsessive collector of rare fragrances, academic-bad-boy biochemist and world-class eccentric, Luca Turin would be the worthy subject of a book even if he hadn't come up with a revolutionary scientific theory. Written with skill and verve,The Emperor of Scent is an engrossing intellectual detective story about one iconoclast's quest to solve a centuries-old mystery--how smell works."
-Miles Harvey, author of The Island of Lost Maps
"The Emperor of Scent is a gem of a book--a suspense story at whose heart is a man of super-human powers who is also flawed and justifiably arrogant and dangerously steeped in hubris. I challenge any intelligent, curious mind not to tumble into this story and find themselves immediately engrossed. I fell in love with Luca Turin--he is everything I admire in a human: irreverent, witty, imaginative, determined, elitist without a trace of snobbery and above all a creative genius. And Chandler Burr is a magician himself, and a man we should all be so lucky to have at a dinner party: I was mesmerized and enlightened by the many perfect asides woven into the main body of this incredible true tale."
-Alexandra Fuller, author of Don't Let's Go to the Dogs Tonight
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Mystery
Start with the deepest mystery of smell. No one knows how we do it.
Despite everything, despite the billions the secretive giant
corporations of smell have riding on it and the powerful computers they
throw at it, despite the most powerful sorcery of their legions of
chemists and the years of toiling in the labs and all the famous
neurowizardry aimed at mastering it, the exact way we smell
things–anything, crushed raspberry and mint, the subway at West
Fourteenth and Eighth, a newborn infant–remains a mystery. Luca Turin
began with that mystery.
Or perhaps he began further back, with the perfumes. “The reason I got
into this,” Turin will say, “is that I started collecting perfume. I’ve
loved perfume from when I was a kid in Paris and Italy.”
Or maybe (he’ll tell you another day, considering it from a different
angle), maybe it was “because I’m French, at least by upbringing.
Frenchmen will do things Anglo men won’t, and France is a country of
smells. There’s something called pourriture noble. Noble rot. It’s a
fungus. It grows on grapes, draws the water out, concentrates the juice
wonderfully, adds its own fungal flavor, and then you make wines like
the sweet Sauternes. Paradise. From rotten grapes. The idea that things
should be slightly dirty, overripe, slightly fecal is everywhere in
France. They like rotten cheese and dirty sheets and unwashed women. Guy
Robert is about seventy, a third-generation perfumer, lives in the south
of France, used to work for International Flavors & Fragrances, created
Calèche for Hermès. One day he asked me, ‘Est-ce que vous avez senti
some molecule or other?’ And I said no, I’d never smelled it, what’d it
smell like? And he considered this gravely and replied, ‘ça sent la
femme qui se néglige.’ ” (It smells of the woman who neglects herself.)
This makes him remember something, and he leans forward
enthusiastically. “One of the stories I heard when I started meeting the
perfumers and was let into their tightly closed world involves Jean
Carles, one of the greatest perfume makers in Paris–he used to work for
Roure in Grasse, near Nice, where all perfumes used to be made. He
became anosmic, lost his sense of smell, and he simply carried on from
memory, creating perfumes. Like Beethoven after his deafness. Jean
Carles went on to create the great Ma Griffe for Carven, a result of
pure imagination in the complete absence of the relevant physical sense.
Carles’s condition was known only to him and his son. When a client came
in, he’d go through the motions, make a big show of smelling various
ingredients and, finally, the perfume he had created, which he would
present with great gravity to the client, smelling it and waving its
odor around the room. And he couldn’t smell anything!” Turin smiles,
thinking about it.
The perfume obsession led Turin to write the perfume guide, which out of
the blue cracked open for him doors into the vast, secret world in which
perfumes are created, and there he started noticing little things that
didn’t make sense. A weird warp in official reality. Plus there were the
other clues, the small pockets of strangeness he bumped into in the
scientific literature, carefully fitting these into the puzzle without
even realizing it, without (as he’d be the first to admit) really
understanding what he was doing. And somewhere along the line, between
scouring the French Riviera for bottles of buried fragrances, pursuing
(in his own very particular way) the strange triplets of biology and
chemistry and physics, and prowling the library’s remotest stacks,
randomly sliding into things he found there–something that due to his
intellectual promiscuity he does a lot of–somewhere Luca Turin got the
idea of cracking smell. But it started with the mystery at smell’s
heart, which is not only that we don’t know how we do it. We actually
shouldn’t be able to smell at all.
From everything we know about evolution and molecular biology, smell
does the impossible. Look at two other systems inside your body, and
you’ll understand.
First, digestion. Human beings have evolved over millennia while eating
certain molecules–lipids and carbohydrates and proteins in the roots and
berries and various unlucky animals we’ve gotten our hands on. The tiny
carbs and proteins are made of tinier atoms and molecules, and for your
body to burn them as various fuels, evolution has engineered a digestive
system for you. The system’s first task is to recognize which raw fuel
it’s dealing with, so it can send out the right enzymes to break that
fuel down, process it for us. (Enzymes are catalysts, molecule
wranglers, and every enzyme in every one of our cells–and there are tens
of thousands of different enzymes–binds to a molecule and processes it.
Some break molecules down, scrapping them to use their dismantled parts,
some zip them together, and some rearrange them for the body’s own
purposes.) But in every case the enzyme “recognizes” its molecule by
that molecule’s particular shape. Fat, thin, lumpy, rounded, oblong,
rectangular. The enzyme feels some cleft in some molecule, fits its
special fingers into it like a key fits into a lock. And if the shape of
the lock and the shape of the key conform, bingo: Recognition! By shape.
And what gives a molecule its shape? We think of atoms as these
perfectly symmetrical spheres, shining and frozen on labels of
“Super-Strong!” kitchen cleaners, their electrons zipping around their
nuclei like perfectly spherical stainless-steel bracelets. Since
electrons move at close to the speed of light, if you filmed those
cartoon atoms in motion you’d see a round electron membrane, a solid,
buzzing sphere made of blisteringly fast-moving electrons.
But that’s kitchen-cleaner labels. The skins of atoms are actually made
of the paths of their outermost electrons, but not only don’t they zip
around in perfectly circular orbits, they carve an almost infinite
variety of 3-D orbital grooves around their nuclei. If that’s not
enough, atoms get shoved against and glued to one another in molecules,
forming bulbous structures, or nonspherical structures with disks and
oblongs. Imagine taking the giant inflatable balloons in the Macy’s
parade, each one shaped differently, and pushing them against one
another; their skins smoosh and warp, their bulbs and crevices contract
and expand. So the electrons zip along in these new configurations, in
elongated ellipses and valleys and sharp peaks and strange arcs. Which
means that each molecule creates a unique shape that an enzyme can
recognize as precisely as a retinal scan.
In fact, molecular recognition is arguably the fundamental mechanism of
all life, and it is based on this single, universal principle: Shape.
Receptor cells from your head to your glands and skin recognize enzymes,
hormones, and neurotransmitters by their molecular shapes. The only
variable is time.
The thing about enzymes is that evolution has learned over millennia
that you’re going to need to digest (break down, make up, or molecularly
rearrange) certain things–wild almonds and crab apples and dead
squirrels (sugars, fats, and proteins)–and not others–raw petroleum or
sand or silicate (fluorocarbons and borazines). So evolution has by now
selected for you a complete, fixed genetic library of enzymes that will
bind to and deal with a fixed list of molecules. (It’s not an exact
one-to-one enzyme-to-foodstuff ratio, but it’s precise enough that it’s
why your dog famously can’t digest chocolate, a culinary product his
wolf ancestors never ate: evolution never selected for dogs an enzyme
that recognized the shape of chocolate’s molecules, so if you feed them
these molecules, they get sick.) And if just one enzyme is missing, you
end up with nasty, sometimes lethal, diseases and disorders. You can
dump the squirrels for terrine de lapin et petits légumes, it doesn’t
matter: it’s the same lipids and proteins in your library, and as long
as you don’t eat, say, plastic, for which you have no enzyme, your
digestive system happily recognizes the molecules you consume, be it
McDonald’s or the fifth course at the Clifton Inn. The thing to remember
here, however, is time: enzymes stand ready to identify the right
molecule instantly.
For contrast, take the immune system. Antibodies are designed (they have
to be) to bind to things that weren’t around our ancestors, unknown
bacteria and foreign parasites and each year’s new, nastier, mutated
viruses we’ve never seen before. Your visual system can recognize things
that weren’t in Homo sapiens’s evolutionary environment, like Ferraris
and Star Wars and Barbra Streisand, and so can your immune system, but
your visual system deciphers photon wavelengths while your immune system
is feeling out molecules’ shapes. Here’s the difference. When it
encounters a new virus, the immune system starts rapidly rearranging
genes at random, spewing out antibodies until it hits on one that fits
the invader’s shape, binds to it, and destroys it. (It’s the exact
opposite of a “fixed library” idea; Susumu Tonegawa of MIT won a 1987
Nobel Prize for figuring this out.) So that’s why you’re at home for a
few days with the flu. Your immune system needs time to break the
invader’s shape code and produce t...
Product details
- Publisher : Random House; First Edition (January 21, 2003)
- Language : English
- Hardcover : 336 pages
- ISBN-10 : 0375507973
- ISBN-13 : 978-0375507977
- Item Weight : 1.25 pounds
- Dimensions : 5.85 x 1.26 x 9.54 inches
- Best Sellers Rank: #109,252 in Books (See Top 100 in Books)
- #269 in Scientist Biographies
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Having said all this, I have the strong sense that Luca Turin is an intuitive and creative genius, with the overflowing passion and insight needed to make unique breakthroughs. It would appear that he's using some kind of synaesthetic sense to perceive and describe the olfactory sense. In a world filled with competent but unimaginative nirasas, people like Turin are worth their weight in gold. They forge forward filled with passion, conviction, dedication and vision (or in this case smell). They accumulate enormous amounts of information but are unconstrained by the shackles of convention. The biggest problem for these people occurs when they return to earth with their alien messages. They find a mass of people in a cave, watching shadows, and who do not have a schema for new information. In Turin's case, he's found brilliant metaphors to describe his olfactory dream world, but he is still struggling to present his Martian understanding in a language and style that is acceptable to scientists. He's trying to translate what he knows based on experience into validated, empirical, accepted scientific truth. It is a long road and at times he's a lousy driver. Trying to run Nobel Laureates and other great olfactory scientists off the road is akin to road rage. Good luck.
I think its great that so few people believe Turin's theory and that evidence is mounting against it. I say this now because I'm betting that his theory is correct in general form, and that science will ultimately validate a theory that looks like his. So I'm jumping on the bandwagon now, while it is still is fairly empty. Maybe that means something. I'm no expert on the chemo-senses, and my understanding of smell is highly limited. But I do know something about sensory systems in general, and about frequency-like coding in vision, hearing and touch. In the visual system, frequency-like coding channels are everywhere... in the cones that are differentially sensitive for wavelength, and in the higher visual areas that are selective for spatial, temporal and other frequencies. The ear and it's cochlea are clearly frequency analyzers, with "critical bands" and tonotopic variation represented clearly in the brain. The skin contains frequency selective mechanisms, too, as made implicit in Bolanowski's classic model. As our understanding of haptic perception improves, I'll bet that we'll find cortical detectors selective for tactile spatial and temporal frequencies. Whatever. My key point is that other sensory systems reek of just the kind of processing that Turin advocates for smell.
I was interested in this book because I was interested in his scientific theory more than anything else. I learned about it in the new sensation and perception text by Wolfe et al. (2005). I found plenty here to help me understand it (though there's a reason I'm not a chemist). I'm finding that there are better ways to become familiar with Turin's scientific theory than purchasing this book. Turin's Flexitral website provides the excellent references, including many available for download. The J. Theoretical Biology (2002) seems to be the most accessible, but I have yet to see the more recent papers, including a 2005 book chapter. According to the website, Turin has published, or is about to publish, a book on the subject.
One more thing--The ultimate tests of Turin's model and any decent model of olfactory processing will be conducted by neuroscientists and psychophysicists, not a bunch of chemists. (See, e.g., the new book by Wilson & Stevenson). And the tests will involve olfactory detection as opposed to olfactory discrimination and odor prediction. I'll even suggest the technique. Measure olfactory threshold functions for a bunch of different chemical odorants. Measure these thresholds in a bunch of different individuals, creating a big data base of individual differences. Then use the individual differences to figure out what goes with what. If Turin is right, factors will emerge that conform to his vibrational theory. Simple. See my published papers on individual differences in visual processing.
I may return to finish this book at a later date. That's all for now.
Any bright person, Read this book!
In this gripping and entrancing book, Chandler Burr tackles the life story of Luca Turin, a man with an unusually sensitive nose,and a man obsessed by perfume and smell, a sense that commands a 20 billion dollar enthralling industry of flavour and odors. I was bowled over by Turin, at least the way Burr has described him; a brilliant, feisty, passionate, uniquely creative and completely non-conformist scientist trying to decipher a deep puzzle. Strangely, we still don't know how exactly we smell, and Turin set about to find out just how. Collecting together bits and pieces of biology, chemistry and physics, recent and past, he resurrected a fifty year old theory of smell in an astoundingly novel way. Burr also chronicles the intense interactions Turin had with other scientists, prima donnas in the field, big perfumery company scientists and executives, and the editors of the prestigious journal Nature. Turin was as much of a public person as a private one. In the end, Turin fails to convince most of them of the value of his theory, and ends up publishing his theory in a reasonably good but not blockbuster journal.
I was so impressed by this book that it became the basis for a graduate seminar on olfaction and perfume that I am going to give soon, and I have to really thank Burr for that. These days, I am engaged in thrusting bottles of chemicals under people's noses, and asking them to describe the smell. The book also introduced me to the dazzling and unique world of perfumery and smell in general, a bizzarely interesting mixture of art and science. The exotic sources for perfumery raw materials kept me glued to it and other perfumery books. Whether it was oudh, that lavish material that is obtained from rotten wood eaten by a fungus in Assam, or ambergris, the mesmerising ingredient originating in the stomach of a sperm whale, the world of perfumery abounds with facts which made me gravitate toward learning more. Most of these perfumery materials are fantastically expensive (typically costing more than their weight in gold) and hence the search for synthetic substitutes is an expedient one. Before I made a foray into this world, I was unaware of the fact that perfumers can smell perfume the way a music maestro or composer listens to a symphony. There are 'notes' in every perfume, and a good perfumer can literally dissect each note and characterize it when he smells a new creation. (For example, 'spicy', 'woody', 'minty' and 'green')
The book makes it clear that the perfumery industry is shrouded in secrecy, sophistication, and glamour. This very fact indicates that the creation of new smells is both an unpredictably creative process, and also a matter of trial and error. Because there is no 'objective' way to judge whether a perfume will be wildly popular or not, seductive advertising, big money, and big names are the name of the perfumery game. I remember, that when I got off on the Charles De Gaulle airport in Paris for a transit flight, the first thing I saw was Nicole Kidman's face staring at me from an enormous poster advertisement for Chanel 5., one of the most successful perfumes ever. Unlike the drug industry, where a drug succeeds if it succeeds, the appeal of perfumes is essentially created by the 'commodification of desire', as Noam Chomsky would probably call it! High society, penthouse cocktail parties, and extravaganza are the engines which fuel the perfumery industry. The perfumery capital of the world is surely Grasse in France. In fact, the French are totally obsessed with perfume. After defense and aerospace, it is their third largest money maker.
All this makes perfumery very much an art, and there is definitely a need for a convincing general scientific framework with which one could relate smell to the structure of molecules that constitute it. My uncle works as a perfumer in International Flavours and Fragrances, one of the biggest perfumery companies in the world, and this book served to enhance my appreciation and fascination of the state of affairs, as I recalled intriguing tidbits about smell and chemistry that my uncle has told me many times. Before Turin came on the scene, there was essentially a general paradigm of smell that drove studies in perfumery. It was a mixture of empirical chemistry and a hodgepodge of art and intuition. However, there were gaping cracks in this framework, and Turin decided to come up with a theory that could remedy this situation. Without going into the details, let me say that Turin's theory is very interesting and innovative, and promises possible new understanding in our study of smell. That the science/art of smell has come of age is indicated by the awarding of last year's Nobel Prize to two researchers who worked out the biology of olfaction.
The only possible flaw in this book, is that Burr does only too well in a sense. His eloquent description of many scientific concepts somewhats clouds the real truth behind them in a dazzling display of words and rhetoric. Things are not as simple as they seem, especially in science. So does his description of top scientists' reaction to Turin, and Turin's futile attempts to solicit interest from big perfumery companies. While it is true that the scientific peer review process that evaluated Turin's theory and finally dismissed it can sometimes be quite unforgiving, Burr makes Turin sound like the hero and all others (including last years' Nobel Laureates) as villains, who have come together in a conspiracy clique to prohibit others from overthrowing their pet ideas. That is rather unfair to them. The fact is that with all its flaws, the scientific review process has its merits and it's probably the best we have right now. Most importantly, not all of Turin's results sound as spectacular and unambiguous as Burr makes them sound, and Turin does not provide overwhelming evidence for them. In fact, some of his results are thought to be almost certainly false by a number of distinguished perfumers. When he first proposed his theory, many were convinced that he would win the Nobel the next year. However, as time revealed the overambitious essence of his ideas (no pun intended), people became much more skeptical. After all, Turin has proposed a theory, but perfumery is still very much an applied and empirical science/art, and is the basis for essentially a consumer industry that owes more to mystique and advertising than it does to hard science. Theories are of no use if they are not predictive and cannot make money for the big perfume giants. Most importantly, smell is SUBJECTIVE, and this is a point which keeps hitting home. Unlike the efficacy of a drug, there is no way to judge the character of a new smell. It may smell of mint to one person, sandalwood to the other. A related problem is that our sense of smell is bound by language, by the way we describe odors, and these descriptions turn out to be completely different for similar odors (even seasoned perfumers face this problem). This is a major barrier that has to be surmounted, if there is to be a satisfactory theory of smell. In this respect, Turin turned out to be too ambitious and tried to devise a general theory, without a proper method of evaluation and measurement. In a way, experiments still have to catch up with his theory. He still has a long way to go (not that the other ones are any more predictive; in this sense, Turin is on the same stage as the old stalwarts). Burr does not enumerate the drawbacks of Turin and his theories as well as he should have. Interestingly, the only serious scientific conference that Turin was invited to was a conference in Bangalore organised by the Tata Institute of Fundamental Research (Burr calls it 'India's Los Alamos'). There, he had lively discussions, especially with students in the rustic 'coffee board' cafeteria of the Indian Institute of Science, a place where I myself have lazed about many times (all the time?) when I spent a summer there.
The one feature of this book that stands apart is the spellbinding and exquisite language that Burr uses, quite worthy of its subject, who is a connoiseur in every sense of the word. Scientific facts and theories, tales of perfumes and their creators, the capricious world of perfume marketing, the artificiality and sophistry that inundates the high profile clientele of perfumes, and finally the man behind the book himself; all of these submit before Burr's flourishing descriptions and make engrossing reading. Burr is a master of rhetoric, and his style is very gripping; this is one of the best page-turners that I have come across.
The only thing that can possibly surpass Burr's language are Turin's own descriptions of perfumes and smells in the best selling perfume guide which he wrote. He has an uncanny ability to nail down the smell of anything in the most interesting and unanticipated words. I had never, ever thought that one could describe perfumes this way.
For example, consider this account of a perfume that he wrote:
Feu d'Issey (Issey Miyake)
"The surprise of Feu d'Issey is total: smelling it is like a frantic videoclip of objects that fly past at warp speed: fresh baguette, lime peel, clean wet linen, shower soap, hot stone, salty skin, even a fleeting touch of vitamin B pills. Whoever created this has that rarest of qualities in perfumery, a sense of humour. A reminder that perfume is, among other things, the most portable form of intelligence."
Or this one:
Vetiver (Guerlain)
"One of the rare perfumes so named that do not betray the character of this uncompromising raw material, Vetiver is a temperament as much as it is a perfume, above all when it is worn by a woman. Stoic and discreet, Vetiver scorns all luxury save that of its own proud solitude. At the same time distant and perfectly clear, it must be worn muted and must never allow itself to be sensed except at the instant of a kiss."
Not surprisingly, this book became quite controversial. Scientists and journal editors alike were miffed because of the bad light that it cast some of the big names in smell research in. A group from Rockefeller University published experiments in the well-known journal Nature Neuroscience, that did not support Turin's theory. But they were bound as well by the problem of objectively evaluating smell, and so even their experiments are certainly not the final say on the matter. However, all this backlash is actually a tribute to Burr, who could make his book so attractive and compellingly convincing, that even scientific journal editors needed to take note and criticize it (a rare event indeed for a popular scientific book).
My advice; read the book and enjoy it. It could be a fantastic read. However, don't take Burr's words too seriously and literally. Science is a harsh world, and rhetoric cannot undermine the rough scrutiny that any theory undergoes. One thing is for sure; Turin will be remembered, whether his theory survives or not. It is clear that even if he had not invented his smell theory, he would have still been a very interesting character for a profile. If his theory can be used in a fruitful way, it will be a great and enduring one. If not, at least he should be thanked for inspiring a wonderfully written book. For me, both ways it would be a reward, since the book and Luca Turin introduced me to a new and fascinating world.






