Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
Empire State of Mind: How Jay Z Went from Street Corner to Corner Office, Revised Edition Paperback – September 22, 2015
"Children of Blood and Bone"
Tomi Adeyemi conjures a stunning world of dark magic and danger in her West African-inspired fantasy debut. Pre-order today
Frequently bought together
Customers who bought this item also bought
Customers who viewed this item also viewed
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
However at some point I felt like the book has a bit of gossip. As much as the author tries to portray the positive and negative aspects about Hov, sometimes the negative aspects come out as more of gossip than valid weaknesses. I also believe that there are some areas where he could expound more on Jay Z's businesses for readers like me who are more focussed on the enterprise side of things.
Rapper Tupac Shakur consistently talked about learning "The Game," but few authors have addressed what learning the game really meant to the aforementioned entertainers. Jay-Z, Biggie, and 50 Cent learned that peddling lyrics and CDs to a niche market was no different than selling drugs to an addicted market. The rugged individualism of the American creed cheers for the underdog. More importantly, Reality TV ushered in the need for authenticity within entertainers. Art had to reflect true reality. The likes of charismatic figures that played gangsters from James Cagney to Marlon Brando made audiences sympathetic to the underworld. Audiences rooted for the bad guy not only to escape legal authorities, but to win. Real life drug dealers could rap about their exploits and keep audiences riveted by their lyrics, beats, and bravado. Jay-Z, Biggie, and 50 Cent realized that if they could capture American society's love affair with the underworld, they could legally sell their experiences of street life without selling the drugs. These rappers were into the drug trade for the money, not the lifestyle. They now sell rap music for the money and the lifestyle.
Greenburg missed this concept because he wanted to record Jay-Z's success as a business case study as opposed to delving into the psyche of what really makes Jay-Z tick.
Overall, "Empire State of Mind" is a good book for inspiration and the basic tenets of business. Greenburg would do well by contracting with Jay-Z to develop a joint venture where true hard-hitting questions about Jay-Z could be answered. Although "Empire State of Mind" is recommended reading, it leaves other questions to be answered.
Core Edge Image & Charisma Institute
Some of the highest points of the book are the revelations of Jay-Z's failed business ventures. Without giving too much away, Greenburg's coverage of Jay-Z's car sponsorship and film projects, and how Jay-Z swept up the pieces, are incredibly telling.
This book has something to offer to anyone, from insiders in the industry to aspiring businesspeople, even to anyone just looking to read some fluid, attention-grabbing writing.