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Good basic practical ideas
on January 9, 2014
It's a good basic reading on the subject.
I also think Kruse offers some good practical ideas that any manager with a sincere intention of taking charge could apply with a little discipline to get used to the new behaviors required (habits).
My favorite expression: “if you care, you can drive engagement. But you do have to care” (pg 13).
The weakest part: the 7 items survey. In my opinion, the first three of them doesn't measure engagement at all, but rather some general attitude towards the company. So if you want to get some idea about your team's engagement, a little more precise than mere intuition or vague perception, focus on the answers to the items 4 to 7, which are directly connected to the engagement drivers specified by Kruse.