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Enchantment: The Art of Changing Hearts, Minds and Actions by [Kawasaki, Guy]
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Enchantment: The Art of Changing Hearts, Minds and Actions Kindle Edition

4.3 out of 5 stars 330 customer reviews

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Length: 230 pages Word Wise: Enabled

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Editorial Reviews

From Kirkus Reviews


Apple's former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing.

The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.

Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.

Review

When God made the universe, He took Guy�s advice

Product details

  • File Size: 4610 KB
  • Print Length: 230 pages
  • Page Numbers Source ISBN: 0241953650
  • Publisher: Portfolio Penguin (March 3, 2011)
  • Publication Date: March 3, 2011
  • Language: English
  • ASIN: B004S26HB2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #405,285 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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