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Enchantment: The Art of Changing Hearts, Minds, and Actions Hardcover – March 8, 2011
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From Kirkus Reviews
Apple's former chief evangelist leads businessfolk down the path to enchantment.
The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing.
The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.
Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.
"Read this book to create a company as enchanting as Apple."
-Steve Wozniak, co-founder of Apple
"Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."
-Sir Richard Branson, Founder of the Virgin Group
"Kawasaki provides insights so valuable we all wish we'd had them first."
-Robert B. Cialdini, author of Influence: Science and Practice
"The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People."
-Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."
-Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business
"Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."
-Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."
-Robert Scoble, Rackspace videoblogger
Top customer reviews
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Chock full of details, experiences, and amazing stories. Guy has also clearly conducted his research on the topics of business, marketing, and psychology bringing in both anecdotal as well as empirical research to support his case for enchantment. He has outlined a clear plan on how you to best attract customers and users that will love and rave about your products and services!
What I truly loved was that Guy spoke on the importance of "Ethical Enchantment" throughout the book. He stated again and again that his goal was not to brainwash or "hard sell" but rather to design products and to help you to clearly define those customers that would be most likely to be enchanted.
I highly recommend this book and will also be recommending it to my university colleagues and friends as a great example of an accessible but detailed marketing book. It's on my list as a re-read and I think it will be one of those books I read over and over again.
It takes you through things you might probably know of but have not been applying correctly or taking full advantage of. It's an eye opener. Infact, I am getting a website, redoing my facebook, and twitter and gearing up towards taking on my world. This book gets you ready to push yourself and your ideas to success. Sometimes, things aren't working because of how we see and do things. He teaches you how to spruce up yourself, spice up a little, and do things the correct way. And for those of you who like to do things right, you'll be endorsed to live a lifestyle of love.
I've ordered extra copies already to share at the office, and an extra for myself since the first copy is filled with notes and highlighting marks. And I've bought one for my dad, a rock-solid teacher of practical business know-how and one of the most enchanting people I've ever met... I hope you all enjoy the book as much as I have.
Thanks, Guy for another great guidebook for the journey of life!
The book provides a set of basic actions that help people create enchantment. Enchanting people are those individuals that we are drawn to - people that are easily liked; those that we readily follow; those that have generated in us a desire to spend more time with them. The skills that are used by these people can be learned by others and the author lays these out for his readers to learn.
I enjoyed the book and the way the topics are presented. Some of this is basic but the spotlight pointed on these skills is a great reminder for what we can do to deliver the extra special item that changes a valued contribution into an enchanting contribution.
Like all of the people Seth talks about, Guy has something really special... Drive, passion, and the will to change things in the most compelling manner ever.
I cannot define clearly how I feel now that I've read "Enchantment". I have gained a huge amount of knowledge but didn't put it into use yet. Not because I'm afraid, but because we're Sunday evening!
The book is clearly written, without any boring fluffy words, but with a sharp sense of humor very close to mine. I love fresh approaches and non-periphrasing, so it was a huge bowl of inspiring air.
I felt a strong connection with it as I read it. It grew so big that...
This book is like a hangover, without the headache! It's a party without naysayers, a wedding without gossip. Can one ask for more or better?
Guy has written many succesful books, and I know why they were and still are so appreciated: he enchanted readers!
Most recent customer reviews
Doumo Arigatou, Kawasaki-San!