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Enchantment: The Art of Changing Hearts, Minds, and Actions Paperback – December 31, 2012

4.2 out of 5 stars 377 ratings

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Editorial Reviews

Review

"An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.""--Kirkus Reviews" "Kawasaki provides insights so valuable we all wish we'd had them first."--Robert B. Cialdini, author of "Influence " "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."--Sir Richard Branson "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business " "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company as enchanting as Apple."
--Steve Wozniak, co-founder of Apple

"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People"."
--Michael Gartenberg, research director, Gartner

"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."
--Robert Scoble, Rackspace videoblogger


"Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs."
--Kirkus review "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company as enchanting as Apple."
--Steve Wozniak, co-founder of Apple
"Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."
--Sir Richard Branson, Founder of the Virgin Group
"Kawasaki provides insights so valuable we all wish we'd had them first."
--Robert B. Cialdini, author of "Influence: Science and Practice"
"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People.""
--Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."
--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business"
"Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."
--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."

"Guy''s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."--Sir Richard Branson, Founder of the Virgin Group

"Kawasaki provides insights so valuable we all wish we''d had them first."--Robert B. Cialdini, author of "Influence: Science and Practice"

"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People"."--Michael Gartenberg, research director, Gartner

"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business"

"Guy teaches you how to pull gems from people''s hearts and minds and how to become an effective practitioner of life''s crucial domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."--Robert Scoble, Rackspace videoblogger

"The entrepreneur's entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki ("Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition," 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bu

About the Author

Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.

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4.2 out of 5 stars
4.2 out of 5
377 customer ratings
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Top international reviews

Harm Hilvers
2.0 out of 5 stars Enchantment as common sense
Reviewed in the United Kingdom on April 22, 2011
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Chris Street
3.0 out of 5 stars Interesting enough, but the format could be better
Reviewed in the United Kingdom on January 20, 2013
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keith rippin
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on July 17, 2016
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Nora
2.0 out of 5 stars I had higher expectations
Reviewed in the United Kingdom on August 26, 2013
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Pt
2.0 out of 5 stars Meh!
Reviewed in the United Kingdom on October 26, 2013
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ieva Kimonte
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 31, 2015
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SBuckle
4.0 out of 5 stars A surprisingly good read of (hopefully) obvious material
Reviewed in Canada on April 1, 2011
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TheMattDaddy
5.0 out of 5 stars Smart, Funny, Insightful and Enchanting
Reviewed in Canada on September 28, 2011
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oliver
2.0 out of 5 stars Not his best
Reviewed in Canada on December 12, 2017
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DaniellaAmazon Customer
5.0 out of 5 stars Great tips and easy reading
Reviewed in Mexico on December 25, 2018
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A.J. Machielsen
2.0 out of 5 stars A bit weak
Reviewed in Spain on August 15, 2013
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Thomas Cremese
4.0 out of 5 stars Inspirational
Reviewed in France on August 12, 2014
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Jordan
5.0 out of 5 stars OK
Reviewed in Germany on September 8, 2019
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Jessica
3.0 out of 5 stars Quick to read but pointless
Reviewed in the United Kingdom on August 22, 2012
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Jason Watt
5.0 out of 5 stars Guy Kawasaki is an awesome writer. Awesome
Reviewed in Canada on January 17, 2016
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