FREE delivery: Saturday, Dec 10 on orders over $25.00 shipped by Amazon.
Ships from: Amazon.com Sold by: Amazon.com
Other Sellers on Amazon
Follow the Author
The End of Average: Unlocking Our Potential by Embracing What Makes Us Different Paperback – Illustrated, November 14, 2017
Enhance your purchase
Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.
The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.
In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.
Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.
Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
“[S]ubversive and readable. . . . What has been called the new science of the individual.” — New York Times
“Fascinating and engaging. Todd Rose dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or ranking at work. The End of Average will help everyone―and I mean everyone―live up to their potential.” — Amy Cuddy, professor at Harvard Business School, and author of Presence
“[Rose’s] personal experiences are recounted hearteningly in his book. That alone makes it a worthwhile read for the aspiring nonconformist.” — The Guardian
“An intriguing view into the evolution and imperfections of our current system . . .” — Kirkus Reviews
“Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world. With exciting stories, fresh data, and bold ideas, this book is far better than average.” — Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals
“Consistently mind-blowing!” — Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive
“Todd Rose shows that everything we think we know about ‘average’ performance is wrong. In fact, our one-dimensional understanding of achievement―our search for the average score, average grade, average talent―has seriously underestimated human potential. This book is readable, enlightening, and way above average.” — Daniel H. Pink, author of To Sell Is Human and Drive
“Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.” — Howard Gardner, author of Truth, Beauty, and Goodness Reframed
“In the midst of a war for talent, we miss opportunities to find it. This stunning book shows how almost all measures we use reduce complicated individuals to one-dimensional beings...[and] overlook how talent, context, and disposition fold together to create individual uniqueness. I couldn’t put this book down.” — John Seely Brown, independent co-chair of Deloitte’s Center for the Edge and coauthor of The Social Life of Information, The Power of Pull and The New Culture of Learning
“Rose will change the way you see culture, school, work and everyone around you. Taylorism is officially dead. With compelling stories and an engaging style, he transforms our understanding of who we are and what’s important.” — Seth Godin, author of We Are All Weird and Stop Stealing Dreams
“The future belongs to enterprises that learn how to value individual employees and individual students, and Dr. Rose’s eye-opening account of the fascinating new science of the individual shows a practical path to the adoption of individuality.” — Nolan Bushnell, founder of Atari, Inc., and author of Finding the Next Steve Jobs
“A must read for anyone who serves or creates solutions for other human beings. It serves not only as a guide for how to rethink our systems but in many ways is the best self-help book I’ve ever read.” — Jim Shelton, Chief Impact Officer, 2U, Inc., and former United States Deputy Secretary of Education
From the Back Cover
Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day, we are judged according to how close we come to, or how far we deviate from, the yardstick of averages.
The assumption that comparative metrics like school grades, personality test results, or performance review ratings can reveal something meaningful about our potential is so ingrained in our consciousness that we seldom question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.
In The End of Average, Rose proves that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these patterns of behavior are lost in schools and businesses that have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails to recognize talent. It’s time to change it.
Weaving science and history together with his personal experiences, Rose offers an alternative to understanding individuals through averages that will help us appreciate uniqueness, and shows us how to take advantage of individuality to gain an edge in life.
- Publisher : HarperOne; Illustrated edition (November 14, 2017)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0062358375
- ISBN-13 : 978-0062358370
- Item Weight : 7.2 ounces
- Dimensions : 0.58 x 5.31 x 8 inches
- Best Sellers Rank: #139,281 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
Reviewed in the United States on November 24, 2019
Reviews with images
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
The concept of average is very misleading. Mathematically, it is simply the sum of the numbers divided by the amount of numbers. It is a simple tool that can help paint a quick image, however, the image can be quite distorted. It would be very misleading for me to say that my child and I average of 20 hours of work per week. I work 40 hours, she works zero (she is only 5 years old).
This book attempts to dismantle the acceptance of average. Every day we compare ourselves to the average. Am I making an average salary? Are my kids learning above average? Do I eat more than others?
As much as I enjoyed this book, in the end, it felt like a great magazine article stretched into a 200-page book. The first story perfectly identifies the problem with average. The United States Air Forces attempted to create airplane cockpits that were acceptable for most pilots. They measured all their pilots from height to weight to arm span to waist sizes to a myriad of other factors and created a so-called average pilot. However, they soon noticed that the vast majority of their pilots did not fit into the parameters of their fabricated average pilot. Instead, they needed to create a cockpit and a system that was adjustable to most pilots. They needed to build the system around the pilots, not pilots for the system.
The rest of the book sort of drills home this same point to a lesser degree. The overarching theme is individuality. The author doesn’t suggest that we throw out all objective systems, however, he does propose wholesale changes too many systems.
One proposed change that stuck out to me was higher education. His suggestions emphasize credential only education and are adversarial to the liberal arts college idea. I agree both should be part of the higher education landscape, however, I side more with liberal arts. I believe credential only education is less innovative and more reactionary. A few years ago, petroleum engineering was one of the most needed and profitable degrees out there. However, within a couple of years that can change dramatically due to changes in politics, technology advances, or global supply.
Now, you may be thinking I didn’t like the book. I did like it, but after the first chapter, I just didn’t feel like I was learning too much. The subtitle and quotes on the front cover of the paperback version led me to feel like the book was going to be something else.