- Audible Audio Edition
- Listening Length: 11 hours and 7 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: March 1, 2012
- Whispersync for Voice: Ready
- Language: English
- ASIN: B007FNY326
- Amazon Best Sellers Rank:
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The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Audible – Unabridged
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Top Customer Reviews
I like the way that people are broken out into various types, from passive people who consume but take no action, to spammers, observers, trolls, and the perpetually whiny that live with us every day. The internet is a macrocosm of who we are as a society. If anything we are building the very first universal global society with its own culture, standards and morality. Everyone is invited in, people, companies, government, military, and the occasional passerby. Brian captures that in all its detail, with guide posts and road maps to how these work, and how these fail. The birth of the first global society tied together in all its functions and all its glory is going to be an interesting birth, and we are fortunate enough to be here at this time, helping, hindering, and changing to accommodate the growth and formation of that society.
There are so many things that stand out about this book from my own personal observation of the classroom and my students, to the interactions I see at large gatherings of people that this book was easy enough to bring home and make comparisons to my own real and online life.Read more ›
This is what Brian Solis does best throughout his book. He breaks down the most complex concepts to the simplest ideas for you to understand. Brian takes you through a journey on how the internet in the digital age has changed the culture of consumerism and the way information is processed and exchanged. As Brian says in one of his chapters, "Brands Are No Longer Created, They're Co-Created". The entire world is now on Facebook, Twitter, Youtube, Blogs etc. and it's about time companies understand the significant change of behavior and use these findings to their advantage. In this book, Brian helps us to understand the behavior patterns that are emerging from the new generation of consumers and where the social and mobile web is headed.
This book took me some time to read and digest due to its rich and detailed content. However the real life stories and current business examples (Zappos, Virgin America, Starbucks. etc) makes the time spent on the book even more worth while as they are relevant and forward thinking.Read more ›
Apart from that - this book is a must read for every business big and small. I am scared for big businesses out there who are stuck in rigid ways of operating and thinking. They're in for a surprise. But I am just as scared for my little business who has to follow the recommendations to ensure long term sustainability. There is so much that has to happen and it is extremely overwhelming for a 2 man business less than 3 years old. That being said, least we are forewarned and can start designing our customer experiences around their needs.
The book is information overload - I mirror the sentiments above, it's a long read - but an important one. And we can't say we weren't warned now. I do think it offers golden opportunities for software developers out there to build the tools we need to manage social business in future. If you have one, please by all means tell me about it.
Comprehensive research, well written, mostly practical, helpful real world examples, often scary.
I made copious notes throughout the book and believe I will buy the hard copy due to the reading issues I had, and because the book needs to become an operating manual we need to refer to often.
Read this book if you own a business.
Most Recent Customer Reviews
I had to use this book for a class and it has been serving it s purpose and was effective to applications of the world we live in during a digital era. Good readPublished 1 month ago by Chyrette Copeland
I've had this book forever, finally got around to reading it! Still relevant in today's social media marketing!Published 3 months ago by Rafael Moncada
A must-read for anyone trying to wade through all of the hype and snakeoil surrounding social media marketing.Published 22 months ago by John S
This book should be on the book shelf of everybody who has the slightest interest in e-business in 2014Published 22 months ago by Jonas Frank
The overwhelmingly positive reviews prompted me to purchase this book by Brian Solis. And it is very well written and is thought provoking in the context of social media and the... Read morePublished on July 15, 2013 by DS
This is a very well written book on new dynamics of internet/social media users. The ever connected user live in a new information paradigm and this book does a very good job of... Read morePublished on March 15, 2013 by Dan Mares
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