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The End of Jobs: Money, Meaning and Freedom Without the 9-to-5 Kindle Edition
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The End of Jobs presents an even more compelling argument on how the traditional education, career and asset accumulation script is failing. Not just failing a generation of Millennials who can't get professional jobs after 4 years and tens or hundreds of thousands of college debt, but all workers. Pearson presents the historical contexts of work throughout history, showing how these paradigms each crumbled as a result of power shifts from Monarchies to Banks to Corporations. Today, the power shift has moved from the Corporation to the Individual, and as such, a "job" in the traditional sense is doomed.
After laying the groundwork for this theory, Pearson then presents actionable steps to hedge these risks and attain freedom. Like The Four Hour Work Week, there are also specific strategies and tactics. With the rate at which digital innovation moves, it's difficult to keep these tactics timeless. But the concepts of the "Stair Step Method" and Apprenticeships will hold any fledgling entrepreneur in good stead for years to come. I for one will use it and the accompanying bonus material as a knowledgebase in my own business and personal processes.
There is a somewhat derogatory term, the Wantrepreneur: a person who gorges on entrepreneurial philosophy and strategies but is yet to pull the trigger and go out on a limb themselves. Wantrepreneurship is a necessary stage in the journey - you must first decide that being an Entrepreneur is something worth caring about. The End of Jobs provides the mission as well as the toolkit to take those first steps.
To be clear, this is not just a tactics-based "how to start a business" handbook for newbies. Nor is it insiders-only philosophical read for established business owners. It's the necessary balance of age-old philosophical theories, real-world examples of successful entrepreneurs, and nitty-gritty strategies and tactics that can create a catalyst for change: not only the WHY, but the HOW and WHEN (i.e. right now)!
Instead it was just a lengthy marketing pamphlet for how to live as a digital nomad, supported by examples of his friends. A smarter four hour workweek if you will.
Don't get me wrong, there is good information in there if this is your goal. But rather than latching onto truly revolutionary ideas, such as the true "end of jobs" as a result of our transition into a post-capitalist economy, he just shows you how to be a different sort of capitalist.
Its worth a browse if all of these ideas are new to you, but I'm much more excited to read Paul Mason's game changing book that just came out. Postcapitalism: A Guide to Our Future
He's right. The software, the analytics, even the relationships with the manufacturers are all served up on a platter. I know. We're launching a clothing line, and found our manufacturer through Alibaba.
Taylor's arguments are both common sensical, and a bit frightening. There are tons of new opportunities to make money because of our recent ability to take advantage of the long tail of demand. E.g., there was always a few people out there who listened to Latvian folk music, but it was never profitable for the big record company to produce an album. For the Latvian folk artists, however, the demand is enough to make a living off of, and they now have the technology to make and distribute that music without the record company. The story is the same in virtually every industry.
Pearson's book is intended to motivate, and while its history and support are sound, I did wish at times that he would have dug into the details a little further. His brevity was distracting at times.
That doesn't take away from the fact that this instant bestseller is a must read for any entrepreneur, anyone entering the job market today, anyone unprotected against the possibility of outsourcing. Definitely a digital nomad must read as well.