--Stew Friedman, author of Total Leadership: Be a Better Leader, Have a Richer Life and Practice Professor at the Wharton School
"End Malaria succeeds wildly on so many levels. First of all, one of my favorite thought leaders has given me his wisdom on doing Great Work (and I have already re-read and shared several times his excellent essay "I'm Scarred"). Secondly, he has brought me the wisdom of his extended tribe of peers and friends. I like the company he keeps. Lastly, but most profoundly, it gets something important done now. How often can you feed your brain and soul and save a life at the same time? I'm going to buy a stack and give them to those I love. Oh, and I'm going to save a life each time. Now that's Great Work!";
--Michael Leckie, VP EXP, Gartner
From the Author
Question: Michael, how did you get the idea for this project?
Michael Bungay Stanier: In my last book, Do More Great Work, I talk about the power of focusing on a "Great Work Project" to channel your energy and focus on doing Great Work--the work that you care about, the work that makes a difference, the work that matters.
So in the middle of 2010, I sat down to ask myself what my Great Work Project would be, and the idea for the first version of this book appeared.
Question: The first version?
Michael Bungay Stanier: It's gone through quite a few iterations. First, it was going to be just an ebook that would be free (and hopefully viral), with requests to donate baked into it. Then it turned into a book, but I couldn't quite figure out how to get the money from the sales to the charity. And then finally into what it is today.
Question: Why malaria?
Michael Bungay Stanier: When I was thinking about my Great Work Project, I thought about having an impact at a global scale. That was fairly overwhelming, but I did some research and found that $10--the cost of a mosquito net--is the cheapest unit of global change.
Malaria is a scourge--a child dies of it every 45 seconds--and nowhere more so than in Africa. For $10, you can save lives. I though I could try and raise $10 per book. (And of course, we're actually raising twice that.)