The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI 1st Edition
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From the Publisher
"Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand." (Bonin Bough, Founder and Chief Growth Officer, Bonin Ventures)
"I first saw Carlos Gil speak at SXSW in 2016 and immediately hired him to work with our company. His knowledge, expertise and ability to teach and or implement best practices puts him in an elite category." (Chris Heller, Chief Real Estate Officer, OJO Labs)
"Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. The End of Marketing is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions." (Josh Machiz, Head of Client Engagement, Nasdaq)
"Carlos Gil is relentless in his dedication to his craft. Don't bother reading The End of Marketing if you aren't ready to alter your stale marketing mindset." (Leah Dorsey Harris, Content and Programming Director, Digital Summit Series)
"Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing." (Gerard Adams, Co-founder, Elite Daily)
About the Author
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The reason I picked up this book in the first place is because I honestly want to learn about marketing. I’ve really never studied or put much attention into marketing and honestly I don’t know how to successfully attack it.
The End of Marketing was a really good book, I loved how easy it was to read and understand. Carlos does an amazing job of breaking down examples of how to better market your brand. The most important nugget I got from this book is that you need to humanize your content. Logos don’t sell or generate interest, people are not interested in being sold too, they want to know that you are human and show interest in them too.
I realized that I was going about social media in the wrong way. Since I picked up this book I started changing the way I create and post content not only for the company, but for my own personal brand.
To those that are on the fence about picking this book up, I say DO IT!!! Read it and start applying the tactics suggested.
Thank you for writing this book Carlos and congratulations on the success you have had thus far.
Best wishes for an even better 2020, and I hope to be able to see you speak next year.
The brilliant marketing advice that Carlos offers in this book is valuable and relevant to businesses of all sizes, in all industries, and at all stages of their business journey. Everyone from a local startup in a small town to a global Fortune 500 company can implement these tactics and see results!
Carlos is a passionate advocate for human-centric marketing and shares valuable examples of what leads to marketing success, including the tactics he used himself to go from out-of-work financial industry employee to an award-winning marketer and sought-after speaker!
Do yourself a favor and buy copy for yourself and someone else!
If you are a business owner looking to growth your business a looking for more knowledge this is a must have!Carlos has done an amazing job with this book!
Top international reviews
I thank #CarlosGil for putting this together. I look forward to seeing more informative and educational work from him.