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The End of Work Hardcover – December 28, 1994
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From Publishers Weekly
Copyright 1994 Reed Business Information, Inc.
From Library Journal
Gary W. White, Pennsylvania State Univ., Harrisburg
Copyright 1995 Reed Business Information, Inc.
From Booklist
About the Author
- Print length350 pages
- LanguageEnglish
- PublisherTarcher
- Publication dateDecember 28, 1994
- Reading age18 years and up
- Dimensions9.3 x 1.29 x 6.28 inches
- ISBN-109780874777796
- ISBN-13978-0874777796
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Product details
- ASIN : 0874777798
- Publisher : Tarcher; First Edition (December 28, 1994)
- Language : English
- Hardcover : 350 pages
- ISBN-10 : 9780874777796
- ISBN-13 : 978-0874777796
- Reading age : 18 years and up
- Item Weight : 1.5 pounds
- Dimensions : 9.3 x 1.29 x 6.28 inches
- Best Sellers Rank: #2,018,463 in Books (See Top 100 in Books)
- #20,717 in Success Self-Help
- #168,089 in Business & Money (Books)
- Customer Reviews:
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About the author

One of the most popular social thinkers of our time, Jeremy Rifkin is the bestselling author of The European Dream, The Hydrogen Economy, The Age of Access, The Biotech Century, and The End of Work. A fellow at the Wharton School's Executive Education Program and an adviser to several European Union heads of state, he is the president of the Foundation on Economic Trends in Bethesda, Maryland.
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On the positive side of the book, Rifkin has obviously done a very thorough job researching employment throughout the century, various periods, etc. He also makes some interesting points with respect to the manner in which technology rids people of jobs. He does articulate that the net result is that production increases past the point of which the economy can absorb the excess.
However, where I really disagree with him is on the following points. First, he has not really normalized his data to incorporate those that were not included in the count (minorities, countries with non-purchasing populations, etc) during the different periods in question. He also fails to see some of the other fairly pertinent changes that have occurred throughout history as well that also impact unemployment rates, i.e. changing population demographics due to war, the opening of communist economies, the end of dictatorship/regimes.
Further, he does not quite articulate the need to reinvest. He hints at it a bit, but he does not see that with each economic downturn and rise in unemployment, society has created a better secondary net. The loss of jobs generally occurs at the lowest level, and I get that it effects those that are the poorest. However, cheap goods leads them to have a slightly better time of fulfilling basic needs. In other words, though the poor continue to be poor, we should consider at each period what the poor they are better off. Alternatively, you could comparatively do the analysis across countries with varying levels of technological access (though of course, that would be a mess to neutralize second order affects). There are other far more interesting arguments that look at income gap between decile-d wage earners. While I'm not completely in agreement with such research, at least it is more fleshed out.
He somewhat completely misses that the end game is for people to become smarter as a whole. Or that the increase in goods does make life - from a basic needs standpoint - easier; allowing for more inclusion in politics, society, etc.
I do agree with him that people need to think past the rat race and try to figure out how to evolve and think of creation of things outside of material goods to be exchanged in the name of greed. I get that. And perhaps an alternative solution is to fulfill basic needs but foster enlightened understandings/education of what "choice" of livelihood really means. I recognize that only the greatest of optimists would think that people would not just choose to be a lazy stump and watch reality tv all day, but hey, maybe. Still, I'd like to see the conclusion be to improve education; not to hate technology or see it as an enemy which isolates blue collar, less resource rich citizens.

