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Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance Hardcover – May 21, 2008

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Editorial Reviews

About the Author

Hersh Shefrin, Ph.D., holds the Mario L. Belotti Chair in the Department of Finance at the Leavey School of Business at Santa Clara University. One of the pioneers of behavioral finance, he has published scholarly articles in the Journal of Finance, Journal of Financial Economics, Review of Financial Studies, and many other journals. Dr. Shefrin is also the author of Beyond Greed and Fear.

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Product Details

  • Hardcover: 320 pages
  • Publisher: McGraw-Hill Education; 1 edition (May 21, 2008)
  • Language: English
  • ISBN-10: 0071494731
  • ISBN-13: 978-0071494731
  • Product Dimensions: 6.2 x 1.1 x 9.1 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,198,741 in Books (See Top 100 in Books)

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By Arthur Gitau Mbuthia on March 23, 2009
Format: Hardcover
This is one of the most relevant books that managers can read, especially in times such as these of economic uncertainty. Through both real world examples, and a suggested simulation exercise, Shefrin enlightens the reader into the mindset of the psychologically smart enterprise. He discusses four dimensions which businesses should look at when evaluating decisions, including compensation and communication (areas which other finance books will be lacking). His discussions on bias "Gremlins" exposes the reader to what types of decision traps one might fall into if going with gut instinct instead of managing by numbers.

This is one business book you will not be able to put down. Shefrin demystifies the world of finance, in an effort to bring the theories and practices of behavioral finance to the hands of every employee.
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Format: Hardcover Verified Purchase
I needed the book. The service was excellent with respect to delivery and product. The price was reasonable and fair.
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