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Customer Reviews

5.0 out of 5 stars
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on April 20, 2015
I needed the book. The service was excellent with respect to delivery and product. The price was reasonable and fair.
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on March 23, 2009
This is one of the most relevant books that managers can read, especially in times such as these of economic uncertainty. Through both real world examples, and a suggested simulation exercise, Shefrin enlightens the reader into the mindset of the psychologically smart enterprise. He discusses four dimensions which businesses should look at when evaluating decisions, including compensation and communication (areas which other finance books will be lacking). His discussions on bias "Gremlins" exposes the reader to what types of decision traps one might fall into if going with gut instinct instead of managing by numbers.

This is one business book you will not be able to put down. Shefrin demystifies the world of finance, in an effort to bring the theories and practices of behavioral finance to the hands of every employee.
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