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Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition Paperback – October 30, 1998
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From the Back Cover
Using this book, thousands of professional and entrepreneurs have turned casual into solid sales opportunities with nationally renowned speaker and bestselling author Bob Burg's proven relationship techniques. In this completely updated edition of Endless Referrals, he shows you how to:
- Turn every contact into a sales opportunity
- Dramatically increase your business without spending more time or money
- Identify the most profitable contacts
- Network the Internet
- Set up a successful home-based business
- Take the intimidation out of telephoning
- Overcome fear of rejection
- Succeed in multilevel marketing and mail order marketin
- Position yourself as an expert
Mark yourself for success
About the Author
Bob Burg is the president of Burg Communications, and a sought-after speaker and consultant. Formerly a news anchor for an ABC affiliate and top salesperson, he has written numerous magazines articles and produced a line of audio and video programs based on his book. He lives and works in Jupiter, Florida.
Top customer reviews
Now networking is even more important for me as an entrepreneur. And in the last month, Bob Burg has given me valuable guidelines about networking. He taught me that I was a dedicated networking novice, and showed me how to become a skilled professional.
First, I attended one of Bob's dynamic seminars in Atlanta, Georgia. His novel-and highly creative-approach to networking prompted the audience members to think: "So. . .that's what I should have been doing all along."
Then I read Endless Referrals, which reflected Bob's comments in the seminar, and added many other tips. As is the case with his speaking, Bob Burg writes quite clearly, often entertainingly. Vivid case histories and anecdotes make his points memorable.
The book would be well worth the price if it contained only Chapter Eight: "Begin Your Own Profitable Networking Group."
Readers will welcome Burg's game plan for establishing and maintaining a systematic network. I know I did.
Another really great thing about this book is that it has improved my selling skills to the point where I don't actually sell (in the traditional way) anymore. All I do is what Bob Burg suggests; I help people to achieve what they are aiming at and this results in them giving me business. This has made me feel that I am not actually in sales anymore, rather I'm doing what I've always been good at (relating to people) and this leads to sales. You would be surprised how liberating it is to approach a prospect not thinking about how you are going to sell them but thinking about how you can help them. It really takes the pressure off. I was never very competitive because I always felt that for me to win, someone else has to lose and I was never comfortable with that. Now Mr. Burg has helped me to realise that the best way to win is by helping others to win.
What I liked the most about the book was the chapter summaries at the end of each chapter. I did not have to wade through the book the first time through. I just had to read the summaries. The other thing that was really nice about the book was the "recommended reading" sections at the end of chapters 12 through 15 and the one at the end of the book. Those booklists were very thorough and helpful. 5 stars!
I give a solid recommendation for this book; it is a must read for anyone wanting to generate referral-based sales or anyone who is in the selling business for the long haul. Utilizing Bob's techniques, you'll begin immediately to build a solid foundation for referral-based sales.
Most recent customer reviews
I was. at that time, just starting my business as a business coach.Read more