Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. 1st Edition

4.2 out of 5 stars 12 ratings
ISBN-13: 978-9163936449
ISBN-10: 9163936445
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Editorial Reviews

Review

From Amazon.co.uk -
Marek Pawlowski
 reviewed Ends.: Why we overlook endings for humans, products, services and digital. And why we s...
 Original, well researched and deeply insightful 11 December 2017
Joe Macleod's Ends is a rare thing: a book which causes one to question preconceived notions across an array of life's most important subjects.

He raises insightful points about the unsustainable way most companies approach the design of product and services. However, it was particularly Joe's thorough and thoughtful research into the historical and cultural origins of these attitudes which made the book especially illuminating for me.

It is no exaggeration to say the book has the potential to leave readers asking themselves profound questions about their own attitudes to endings, including death itself.

It takes creativity, guts and persistence to write a book like this, which not only enriches readers' knowledge but encourages them to explore whole new categories of questions they may not have previously considered.


From Amazon.co.uk -
Mr. P. T. Trainor reviewed Ends.: Why we overlook endings for humans, products, services and digital. And why we s...
 Stick it on the shelf under 'T' for Thought-provoking 9 September 2017
Ends is a thinking persons design guide. I've been dipping in and out of it since it got published and all credit to Joe for writing something nobody else has written. That's what makes it great -- it's a unique perspective on something we all take for granted when we're pushing stuff out on the internet and into everyone pockets. We often start something with the best intentions, but fail to close them with the same purpose. Joe gives us a clean set of practical approaches to design the end of relationships with the people consuming what we put out there. Get it and stick it on the shelf under 'T' for Thought-provoking.


From Amazon.co.uk
alberta soranzo
 reviewed Ends.: Why we overlook endings for humans, products, services and digital. And why we s...
 Fundamental read if you're serious about designing for humans 28 August 2017
Ends is the book that made me wait. I waited for it to be written and I waited to review it until I'd had a chance to let it fully sink in. As a designer, and a researcher on the topics of death and digital legacy, I find the author's perspective absolutely crucial to advancing the practice of design. In a clear manner, Joe outlines practical guidelines to respectfully and intelligently handle the end of relationships with our users, while providing the context necessary to understanding the reasons why ends matter just as much as beginnings do.
Ends should be on every experience designer must-read list.


From Amazon.co.uk -
Mr. Lawrence Kitson
 reviewed Ends.: Why we overlook endings for humans, products, services and digital. And why we s...
 Brought closure experiences to the fore front of my thinking during new product development. 17 September 2017
I love this book because its a true designer's read for all customer experience professionals. It takes a philosophical look at closure in life and society and helps identify our failings in customer experience and why its important for individuals, companies and societies that we address the end of a service experience in our products. Recommended reading for anyone in customer experience or service design roles. Thought provoking and actionable.


From Amazon.co.uk
Mr. S. Parkinson
 reviewed Ends.: Why we overlook endings for humans, products, services and digital. And why we s...
 Inspiration for Disrupting the Status Quo. 3 August 2017
I've spent a huge part of my career obsessing with the circular economy. This book wasn't what I expected, but turned out to be everything I needed to hear. The author unpicks emotional interaction that humans experience with product, digital and services. I learnt how onboarding and offboarding can be effectively designed into product life cycles to enhance user experience, sustainability and economic return.

About the Author

Joe Macleod has been working on the issue of appropriate endings and closure experiences for fifteen years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and now a book. His 20-year professional career has been in web, telecoms and carrier companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built a globally recognised team, working with the world's favourite brands on the most pioneering of products. A regular speaker and commentator of design and design education as well as the founder of the IncludeDesign campaign that brought the UK's leading designers together to defend creative education. He now works on the Closure Experiences project; researching, talking, consulting and writing about this important yet overlooked issue.

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Customer reviews

4.2 out of 5 stars
4.2 out of 5
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Reviewed in the United States on December 18, 2017
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Reviewed in the United States on May 21, 2018

Top international reviews

Michael Ambjorn
2.0 out of 5 stars A sprawl; a sort of 'grand unified theory' running to 242 pages...
Reviewed in the United Kingdom on January 6, 2018
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KymH
4.0 out of 5 stars A provocative read...
Reviewed in the United Kingdom on October 10, 2019
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Marek Pawlowski
5.0 out of 5 stars Original, well researched and deeply insightful
Reviewed in the United Kingdom on December 11, 2017
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3 people found this helpful
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Mr. P. T. Trainor
5.0 out of 5 stars Stick it on the shelf under 'T' for Thought-provoking
Reviewed in the United Kingdom on September 9, 2017
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alberta soranzo
5.0 out of 5 stars Fundamental read if you're serious about designing for humans
Reviewed in the United Kingdom on August 28, 2017
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cracovianka
5.0 out of 5 stars Unexpectedly gripping
Reviewed in the United Kingdom on July 26, 2017
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B. N. Smith
5.0 out of 5 stars All good things must come to an end
Reviewed in the United Kingdom on June 15, 2017
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Emma Honeybone
4.0 out of 5 stars Shifting our focus
Reviewed in the United Kingdom on April 25, 2019
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Niclas
2.0 out of 5 stars Solutions?
Reviewed in the United Kingdom on June 27, 2017
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