- Paperback: 480 pages
- Publisher: Professional Publications, Inc.; 2 edition (September 26, 2003)
- Language: English
- ISBN-10: 1888577916
- ISBN-13: 978-1888577914
- Product Dimensions: 6 x 1 x 8.8 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 35 customer reviews
- Amazon Best Sellers Rank: #1,056,125 in Books (See Top 100 in Books)
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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2nd Ed 2nd Edition
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From the Publisher
What's New in the Second Edition
Three New Chapters:
The Term Sheet: A Practical Overview demystifies the structure and terms of venture financing, an all-important event in the life of most successful start-ups that is familiar ground to professional investors but unfamiliar and threatening to many entrepreneurs
Protecting Your Intellectual Property covers the major types of intellectual property protection (copyrights, patents, trade secrets, and trademarks)
The Legal Form of Your Start-Up discusses the various choices for your start-up (corporation, partnership, limited liability corporation, and so forth) and how to decide which is best for you
Updated Business Plan Information:
The latest advice on researching and writing your business plan
Reasons why many entrepreneurs have difficulty writing their business plans--and practical tips to avoid the problem
Expanded Section on Finding Money:
Much more on where and how to find money, including advice on corporate investors and strategic partners
Tips from investors on how to raise money
Recent trends in venture funding
Tips on creating a compelling "elevator pitch"
The latest views on company valuation and exit strategies
Updates on legal and accounting matters, including stock options and other forms of compensation
A greatly expanded Resources section and lots of links to useful information
Top customer reviews
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A few years ago when I did a business plan for a technology start-up, the first edition of this book was my source for planning for equity participation for founders, employees, VCs, and the public from founding through IPO. When this second edition came out, I bought it to pass along to a friend in the early stages of a startup.
If you are a technical member of a startup, you must read this unless you are already sophisticated in the financing of startups. Don't talk to a VC until you have studied this book.
The title is the key. "Engineers" and other technical types will find this a quick and interesting book. And if you are going to play "Monopoly," you must at least know the basic rules first. This is how the game is played in Silicon Valley! If you don't, you will not pass GO and will not collect $200.
* Preparedness for the startup lifestyle.
* How to form a company and assemble a management team, board of directors and advisors.
* How to position the product, identify markets, and target customers.
* Importance of building a market-focused business (i.e. identifying the opportunity before developing the technology).
* Advice on intellectual property.
* Guide to writing the business plan.
* How to pitch investors and understand funding terms.
* How to compensate and incentivize employees.
The authors, having obviously been through multiple ventures, are excellent mentors. Their experience will help you to think things through and avoid many pitfalls.
1. It is a detailed guide for startups. it provides financial, operational and strategic guidelines for startups companies.
2. It stresses the need to understand deeply the market and customers.
It provides handful examples in how to understand customer needs, i.e. interview with customers to evaluate new products and needs. Being a customer driven company is a must to succeed, also a very important point for VC if you dont understand the market you will likely loose the opportunity to get funds.
3. Provides the structure of a basic corporation, board of directors, management team etc.
4. Jumps into the conclusion that it's easier to sell new products to a current market, suggest strongly to prevent missionary selling in new markets.
5. Provides an insight of the details that we need to care of when presenting the new company to new investors, VCs.
Very good book if you're in the journey to creating a new company. worth reading.
Most recent customer reviews
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