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Enlightened Entrepreneurship: How to start and scale your business without losing your sanity Paperback – August 15, 2016
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"Inspiring field advice for entrepreneurs thatunderscores the importance of authenticity and communication."
- Kirkus Reviews
"This book is full of real-world, battle-tested insights that can help any entrepreneur or small business owner. Chris presents these hard-earned lessons in a manner that is both approachable and sincere. Every aspiring entrepreneur should take the time to pick up and enjoy this "enlightened" read."
About the Author
Christopher Myers is a columnist for Forbes magazine, where his essays are among the most popular on Forbes.com. In addition to writing for Forbes, Christopher is a frequent contributor to MSNBC, Entrepreneur Magazine, and the Wall Street Journal. He is also the cofounder and CEO of BodeTree, an online financial management system for small business owners. He graduated from Arizona State University and resides in Denver, Colorado.
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Top customer reviews
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Typical insights (without their accompanying explanations, which are terrific):
• There is no work/life balance for the entrepreneur.
• Entrepreneurship is a way of life.
• Every business has a God particle (a single belief that’s the foundation of everything) that is essential for the entrepreneur.
• Character is King.
• Scaling your business is essential (and Chris tells you how a successful business scales).
• It's all about relationships.
• Why you’ll have to take on “technical debt” to survive and how to rid yourself of it.
• Your culture (essential for your success and something Chris and his partners ignored too long) is shaped by the worst behavior the leaders will tolerate.
• How to manage your outsourced contractors.
• Why you must dive into your pain points.
• Why emotional intelligence is critical.
• How to deal with the bullies you’ll encounter.
As a former entrepreneur and successful CEO, as well as an award-winning author, I can guarantee you’ll find great value in “Enlightened Entrepreneurship.”
From here, the author extols the importance of standing out, selling the innovation, building the brand, the market fit, scaling, presenting a compelling vision and much more. At bottom, it's also necessary to over-deliver or exceed perceived customer expectations as a driver of brand loyalty.
This book suffices as a great guide for new business owners who seek to move their products from basic concept formulation to market. The presentation is easy to read with many pertinent examples. Buy it !
The book is written as if a series of columns had been compiled and bound under one cover. There are 94 such columns divided into 14 groups which makes it very easy to go back and reread and review columns of special interest. While I think the column format has its advantages, for me, it made reading the book a little slower because it broke up the continuity and I only read 10 – 15 pages at a time. This does not take away from the 5 stars but adds to the ease of looking up to go back and reread a section.
Some of the key points Myers discusses that I thought especially valuable to entrepreneurs and people in the business world like me are listed and discussed below:
Your Company’s God Particle. As Myers explains, God particle is a term used to describe the Higgs boson in physics, the particle that gives mass to matter. He uses God Particle as another term for mission statement but he doesn’t call it a mission statement. He says the God Particle makes up the mass of their business; the mass of their business is what their company is all about. “When your God Particle is baked into each decision you make…”, your authenticity, your most important virtue, is preserved.
Essentialism in Decision Making. Myers states that the concept of essentialism holds that a given entity has a few core traits that define its very existence. He goes on to say “When you apply essentialist thought to a problem, you actively strip it down to its most basic aspects”. He builds a three-step process for making decisions bases on essentialism that eliminates decision fatigue.
Importance of a Journal. Myers is a huge proponent of writing. He discusses the therapeutic values of writing as the perfect outlet for explaining, exploring, and digesting everything you face as an entrepreneur. It allows you to discover and understand your weaknesses and shortcomings. And writing trains your mind to think more clearly and to quickly absorb the most important aspect of a situation. Myers discusses this topic with passion.
Major Topics in the book
Before You Start
Building Your Company
Developing Your Product
Running Your Business
Growing Your Business
Funding Your Business
Managing Your People
Exiting Your Business
Managing Anxiety and Depression