- Paperback: 160 pages
- Publisher: XML Press (January 2, 2015)
- Language: English
- ISBN-10: 1937434443
- ISBN-13: 978-1937434441
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 5.6 ounces (View shipping rates and policies)
- Average Customer Review: 26 customer reviews
- Amazon Best Sellers Rank: #305,037 in Books (See Top 100 in Books)
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Enterprise Content Strategy: A Project Guide Paperback – January 2, 2015
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"A practical, hands-on book that is jam-packed full of definitions, questions you need to ask, checklists, and guidelines."
--Ann Rockley (from the foreword)
Founder and President, The Rockley Group
"A great guidebook on all of the basics, from strategies through to tactics, on the world of enterprise-level content strategy.
Chief Experience Officer, SapientNitro
"A real-world manual for anyone integrating content strategy into their organization."
--Rebecca A Schneider
President, Azzard Consulting
"Start to finish, a true practitioner's guide for content strategy."
Senior Director, Enterprise Knowledge Architecture, ADP, LLC
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So few resources on Content Strategy truly elucidate each phase and its accompanying methodology of myriad projects -- redesigns, to content migrations, to content production and manintenance. Kevin outlines in sublime detail Omnichannel and multichannel strategy elements and considerations; governance processes, identifying content requirements, how to properly scope projects, a checklist of best pratices, advocacy for Content First, and a faceted taxonomy reference.
As a true practitoner of the disclipine, I cannot recommend this book enough. You cannot call yourself a content strategist if you miss this comprehensive guidepost on every aspect of Enterprise Content Strategy.
I am confident that Enterprise Content Strategy will serve me well on future initiatives.
Do you find yourself constantly having to explain content strategy basics to clients to no avail?
Does the thought of selling seashells by the seashore sound really good to you right now?
Help is here for the harried content strategist.
Kevin Nichols’ new book, Enterprise Content Strategy: A Project Guide, offers sound advice on navigating through large content strategy projects. Clear project phases and tasks are spelled out, along with charts and lists to better explain what to do and when to do it. Kevin’s dry wit keeps the reading lively. The glossary is especially handy for getting clarity on the variety of terms – which are often described differently by content strategists and UX folk – we need to use on content strategy projects.
If you are new to content strategy, you will learn a lot to get you started and keep you going. If you are experienced, you will definitely benefit from the information on omnichannel experiences.
This book is a must-have addition to your UX/Content Strategy library. I have it in mine~
This is a good reference book that should be valuable for years to come.
The Kindle edition production is good though some diagrams and headings needed more attention. The index is excellent as is the list of follow up resources. Good value for under 20 dollars.
I happily read a paper version, highlighting numerous pages and passages with yellow marker and sticky notes. I was speaking about the book so enthusiastically to a fellow content strategist that I just had to lend it to him.
Content strategy is complicated – so many issues and questions to consider for every client, for every product, for every user. I always worry that I won’t ask the right question that might unlock the secret for a project. Fortunately, that’s a lot less likely now, thanks to this project guide.
Nichols examines the steps of the content strategy project lifecycle and clearly lists the questions we need to ask in every one of these steps. He offers how-to insights from someone who has clearly been in the trenches. He knows the questions to ask -- who you need to collaborate with and what details to consider. As I read the book, I felt as if I was getting advice from a thoughtful manager, guiding me along to ask the right questions to guide me and my projects to success.
Oh, by the way, my coworker hasn’t given my copy of the book back. I’m going to have to buy another one. You probably should have one too.