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Enterprise Gamification: Engaging people by letting them have fun (Volume 1) Paperback – July 1, 2014
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Top Customer Reviews
It's super comprehensive and covers everything from definition, through motivation and design process to legal issues and potential challenges. Mario has collected plenty of research findings, presented multiple gamification concepts and spiced it all up with great examples. Everything served in a way that makes it easy for a reader to process and judge individually.
To me this book is a milestone in Gamification maturity. It is a must read for all engagement professionals.
If this is your first Gamification read, don't feel overwhelmed with the all concepts presented. Gamification is complex and multidisciplinary after all. Trust me that you will do yourselves a huge favor if you read it all. And those who have already some experience with Gamification and other publications will appreciate this book even more seeing something familiar getting complemented with more awesome juicy content.