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Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance Paperback – January 1, 2011

4.7 out of 5 stars 3 customer reviews

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Editorial Reviews

About the Author

Scott Klososky, a seasoned speaker and entrepreneur, has founded several successful companies, including webcasts.com, a technology pioneer of the 1990s. The company's clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. Klosoky speaks professionally on subjects such as technology and leadership, and collaborated with H.R. Haldeman, Richard M. Nixon's chief of staff, on the New York Times bestselling book, The Haldeman Diaries.
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Product Details

  • Paperback: 276 pages
  • Publisher: Greenleaf Book Group Press (January 1, 2011)
  • Language: English
  • ISBN-10: 1608320863
  • ISBN-13: 978-1608320868
  • Product Dimensions: 5.6 x 0.9 x 8.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,051,536 in Books (See Top 100 in Books)

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By Paul A. Baker on February 18, 2011
Format: Paperback
In Enterprise Social Technology Scott Klososky shows how to build a holistic plan for incorporating social technology into corporate communications. Klososky encourages us to consider social technology not as an assortment of software applications but a collection of new capabilities involving social relevance (encompassing the online reputation of an individual or organization); social media (the use of Internet and digital media for sharing ideas, or entertainment); and social networking (reaching people through a variety of communication methods and online communities). Each of the book's chapters describes one of 12 steps for implementing social technology into an organization. He discusses in detail how to establish social tech development teams; how to design an internal governance policy that focuses attention on high-priority issues; how to establish a customer engagement policy; and how to implement a measurement system.

One of the book's strengths is the many examples of social tech use. Klososky summarizes success stories from British Airways, BBGeeks.com, Dell, and JetBlue, among others. Klososky also emphasizes the power of crowdsourcing to harnesses the talents of potential collaborators and provides examples from Starbuck's, Procter & Gamble, and FashionStake.com.

He walks us through the process of developing a social tech pilot project. And although it's difficult to measure the return on investment for social technology, Klososky shows how it can be done.
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Format: Paperback
This book is a cutting edge example of the benefits of crowdsourcing. Every part of the book after the initial concept, including the cover, was crowdsourced, allowing the authors to get various unique points of view and many more real life examples of social media marketing than they would have had otherwise. The social media success stories come from companies as huge as Starbucks, Dell and British Airways.

The results--both highly readable and filled with useful information. My favorite chapter was actually the afterward, where they describe the entire crowdsourcing process in detail. Although I used crowdsourcing a bit for my first book the Findability Formula, Enterprise Social Technology has taken this new way of getting resources, information and assistance to a new level with fantastic results. I learned a lot!
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Format: Paperback
The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. Scott Klososky's book, Enterprise Social Technology, is the most comprehensive book I've read so far to help organizations roll up their sleeves and start using social media. Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence....

A Forgotten Asset: Current Web Presence

Often people forget about their website and other online sites they've created for their business in favor of Facebook, Twitter, and other social networks. But these websites are valuable assets in any online strategy. As Scott, explains, social networks are for having ongoing conversations and places like the corporate website are destinations where people go to do something specific (get information, purchase from you, request a quote, etc.). Figuring out how to unite current websites with social networks may be difficult to figure out, so Scott has provided 7 easy to understand (and follow) steps to a unified web presence:

1) Identify Your Constituents - While this may be obvious, some companies have different audiences with different needs and interests and trying to serve them all in one place may be ineffective.
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