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Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance Paperback – January 1, 2011
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One of the book's strengths is the many examples of social tech use. Klososky summarizes success stories from British Airways, BBGeeks.com, Dell, and JetBlue, among others. Klososky also emphasizes the power of crowdsourcing to harnesses the talents of potential collaborators and provides examples from Starbuck's, Procter & Gamble, and FashionStake.com.
He walks us through the process of developing a social tech pilot project. And although it's difficult to measure the return on investment for social technology, Klososky shows how it can be done.
The results--both highly readable and filled with useful information. My favorite chapter was actually the afterward, where they describe the entire crowdsourcing process in detail. Although I used crowdsourcing a bit for my first book the Findability Formula, Enterprise Social Technology has taken this new way of getting resources, information and assistance to a new level with fantastic results. I learned a lot!
A Forgotten Asset: Current Web Presence
Often people forget about their website and other online sites they've created for their business in favor of Facebook, Twitter, and other social networks. But these websites are valuable assets in any online strategy. As Scott, explains, social networks are for having ongoing conversations and places like the corporate website are destinations where people go to do something specific (get information, purchase from you, request a quote, etc.). Figuring out how to unite current websites with social networks may be difficult to figure out, so Scott has provided 7 easy to understand (and follow) steps to a unified web presence:
1) Identify Your Constituents - While this may be obvious, some companies have different audiences with different needs and interests and trying to serve them all in one place may be ineffective.Read more ›