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The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs Paperback – January 22, 2013
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"This book is where every 'wannabe' entrepreneur should start...these potentially controversial mindsets ring true. Enjoy."
-Martin Zwilling, contributor, Forbes
"In our current time, it's essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age."
-Vivian Giang, reporter, Business Insider
"Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs."
-Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology
"In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world."
-Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job
"Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly interweaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done."
-Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations
"Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!"
-Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels
"Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications."
-Kent Matlock, CEO, Matlock Advertising and Public Relations
"The Entrepreneur Mind provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise."
-Samuel T. Jackson, founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. President's Advisory Council on Financial Capability
"Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!"
-Shaun King, founder, HopeMob
"Kevin's book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble."
-Christopher Hanks, director of Entrepreneurship Program, University of Georgia
About the Author
Kevin D. Johnson, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently.
Before founding his company in 2000, he engineered web applications and produced computer software for leading companies. He was a software programmer for IBM and a webmaster for CNN Interactive. He also worked for Arthur Andersen Worldwide as a business consultant and software developer.
Hailing from Boston, Massachusetts, Kevin attended Morehouse College in Atlanta, Georgia, where he studied computer science as a NASA scholar and Spanish, graduating with honors. While in college, he started Johnson Media Inc., which in 2000 created one of the first online content management systems, called OmniPublisher. He later sold it to a publishing company, earning the distinction as a social media pioneer. Realizing the tremendous opportunity in applying Internet technologies to media and marketing, he decided to focus his business on this growing market.
Recently, Kevin was the director of economic gardening for the Technology Association of Georgia (TAG), one of the nation’s largest nonprofit trade organizations for technology. In this role, he was responsible for leading an innovative approach to economic development that focused on providing resources to high-tech businesses located in Georgia’s coastal region.
In his spare time, Kevin enjoys listening to salsa and jazz, playing piano in his Latin band, reading, golfing, traveling, and running half marathons. He is a member of the Apex Society, the Young Entrepreneur Council (YEC), and a former board member of the Atlanta Business League (ABL). He lives in Atlanta, Georgia, with his wife and son.
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Top Customer Reviews
Kevin Johnson uses every page of this book to stroke his own overinflated ego, even saying at one point during his chapter on the necessity of being crazy that "maybe I am crazy - crazy rich, that is..." He talks about his soirees with Kanye West and President Obama and millionaire doctors on a private 18-hole golf course. This is all great and I understand that he's trying to show and illustrate what the entrepreneurial spirit can bring you, but for the love of god...the whole book was that kind of s***!
One particular chapter stands out to me as exhibit A to prove my point: In his chapter on spending time with people smarter than yourself, he starts with "The average person is intimidated by smart people. I know firsthand..." You might expect him to immediately go on to say he's spent time with people who humbled him in some form or fashion, but no, the next sentence is "whenever people find out what I scored on an SAT exam, they are shocked. Some try to stump me on the spot with a complex riddle or math question. Others just look at me in disbelief or with gut-wrenching jealousy. I can sense their fear of being judged." So yeah, he was referring to HIMSELF as the one people are intimidated by.
Throughout the book, he constantly compares himself to both Mark Zuckerberg and Steve Jobs. Quote: "As I watched my life play out on the big screen in the movie 'The Social Network,' I smiled, reminiscing about my college days when I, too, was an instant campus superstar like Mark Zuckerberg, cofounder of Facebook....Naturally, with my newfound fame came the groupies, the women who didn't necessarily have an interest in me as much as my ability to rub elbows with moguls like P. Diddy and Kanye West."
I can't necessarily say I regret reading the book, because some of the 100 points are actually useful - but I would have preferred to read it in a blog format with merely the list of 100 points, the quotes he adds underneath each chapter heading and that's it. I could do without Kevin Johnson's comments on how great he is and how everyone should aspire to be just like him. I find it ironic that he includes a chapter on entrepreneurs being humble (i.e. Mark Zuckerberg living a normal life despite being a billionaire), because he needs a dose of his own medicine.
Entrepreneurship is actually a very complex subject. Most other books cover the textbook operational aspects of starting or running a business - or pitching to venture capitalists. The Entrepreneur Mind covers - almost in a stream of consciousness manner - all the little things that a seasoned entrepreneur learns along the way. Many of these lessons don't end up in entrepreneurship books- instead each piece of advice is really embedded in the mind of an experienced entrepreneur.
It's the entrepreneur's "little voice in the back of their mind" that tells them to steer away from those minor issues that can later ravel their whole company. It's the little voice that said "I should listen now instead of talking. It's the "gene" that causes the entrepreneur to persist and persevere - even when all odds, evidence and logic is against it. That's what The Entrepreneur Mind is about.
For experienced entrepreneurs, The Entrepreneur Mind will validate and echo what they already know from years of hard-earned lessons. For new entrepreneurs, The Entrepreneurial Mind will give them a robust glimpse into all the rules of thumb, that make up the entrepreneur's innate intuition.
Recommended reading for all new entrepreneurs.