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The Entrepreneurial Attitude: Lessons From Junior Achievement's 100 Years Of Developing Young Entrepreneurs Hardcover – Illustrated, April 20, 2018

by Larry Farrell (Author)

3.2 14 ratings

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What do Mark Cuban, Steve Case, Sanjay Gupta, Donna Shalala, and Christina Aguilera all have in common? They are all Junior Achievement alumni who developed an entrepreneurial attitude about their life’s work!

In this landmark book, Larry Farrell, the world’s most experienced authority on researching and teaching entrepreneurship, has partnered with JA to bring their combined vast experience directly to you. In The Entrepreneurial Attitude, Farrell reveals his latest research on the four fundamental practices of the world’s greatest entrepreneurs: Sense of Mission, Customer/Product Vision, High-Speed Innovation, and Self-Inspired Behavior.

He then brings those proven practices to life through interviews with seventy high-achieving JA alumni across 35 countries including AOL founder Steve Case, CNN medical correspondent Sanjay Gupta, British MP David Lammy, Hong Kong biotech entrepreneur Eric Chen, social entrepreneur Fernando Tamayo in Peru, non-profit pioneer Sheikha Hessa al-Khalifa in Bahrain, Journalist Adedayo Fashanu in Nigeria, and President of the Clinton Foundation Donna Shalala.

This powerful combination illustrates for the first time that having an entrepreneurial attitude is the key to success in any career in any field: a business start-up or a large corporation, social enterprise, the traditional professions, government, or even the arts. Farrell also provides application planning exercises, helping you to apply the entrepreneurial basics to your own chosen field.

Print length

304 pages
Language

English
Publisher

McGraw Hill
Publication date

April 20, 2018
Dimensions

6.8 x 1.1 x 9.1 inches
ISBN-10

1260026701
ISBN-13

978-1260026702
See all details

Editorial Reviews

From the Publisher

Larry C. Farrell founded The Farrell Company, a global firm that has trained more than six million people in entrepreneurship at universities, companies and in government projects. His company has served clients ranging from IBM, American Express, Citibank, and Coca-Cola to the Confederation of Indian Industry, Africa Partnership for Economic Development, and China Vocational Education Association. He lives with his wife Sylvia in Virginia and Arizona. Visit his website at: www.TheSpiritOfEnterprise.com.

Foreword by Asheesh Advani, President and CEO of JA Worldwide, which has been delivering cutting-edge, experiential learning in the field of entrepreneurship for more than a century. With offices in more than 100 countries and a worldwide network of over 400,000 volunteers, JA reaches more than 10 million young people annually.

www.jaworldwide.org

From the Back Cover

"The Entrepreneurial Attitude contains insightful advice from successful Junior Achievement alumni around the world. Larry Farrell's new book delivers inspiring and practical advice for young aspiring entrepreneurs everywhere."--Steve Case, Chairman & CEO, Revolution and Founder, America Online
"Larry Farrell captures the spirit of Junior Achievement which shaped the careers of an extraordinary diverse group of leaders. I loved my four years in JA which instilled in me a deep respect for the business com- munity and lifelong passion for creating jobs."--Donna Shalala, Trustee Professor, University of Miami, formerly: President, Clinton Foundation, President, University of Miami, and U.S. Secretary of Health and Human Services
"Junior Achievement provides a transformational, progressive, and inclusive environment for young people of the world to build capacities in work readiness, entrepreneurship, and financial literacy. This honorable organization builds character and integrity, triggers vision, and remains a platform for effective and solution-oriented leadership. As a JA alumnus myself, I applaud Mr. Farrell's efforts to chronicle the story of Junior Achievement's impact globally. The world needs to continue to develop 'the entrepreneurial attitude.'"--Anthony Carmona, President, Republic of Trinidad and Tobago
"The Entrepreneurial Attitude is a handy master class focusing on what it takes to be a successful entrepreneur and change-maker. Larry Farrell's documentation of JA alumni success stories is a testament to the life- long impact a youth movement can have. Junior Achievement's model of providing global entrepreneurial education to young people has proven to be an investment that stands the test of time!"--Adedayo Fashanu, Journalist and Author (Nigeria)
"The JA organization is overflowing with success stories waiting to be told, and Larry does an incredible job of putting together the lessons and values JA alumni have to share. If you're looking for the means and the encouragement to help you take your first steps into entrepreneurship, The Entrepreneurial Attitude is exactly what you need to get started."--Edward K. Lee, Founder and Chairman, COL Financial Group Inc. (Philippines)
"I found The Entrepreneurial Attitude very inspiring. It shared a valuable and deep message about entrepreneurship. I loved the way it captured the passion and lifelong lessons of so many inspiring JA alumni leaders."--HH Shaikha Hessa Al Khalifa, Founder and Executive Director, INJAZ Bahrain
"The innovation, enterprise, and camaraderie that I got from Junior Achievement was immense--and I have no doubt today, that I am able to stand up and hold my own in the U.K. houses of parliament because of those experiences when I was a teenager. Somewhere out there is a young man or woman who needs the inspiration, self-belief, and courage to take that next step. In The Entrepreneurial Attitude, they'll find many and varied examples of so many JA alumni that can help them on their way. Even at my stage and career as an MP in the United Kingdom, I still found the stories in Larry's book awe inspiring."--David Lammy, Member of Parliament, United Kingdom

Product details

Publisher ‏ : ‎ McGraw Hill; 1st edition (April 20, 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1260026701
ISBN-13 ‏ : ‎ 978-1260026702
Item Weight ‏ : ‎ 1.14 pounds
Dimensions ‏ : ‎ 6.8 x 1.1 x 9.1 inches

Best Sellers Rank: #4,227,188 in Books (See Top 100 in Books)
- #5,487 in Home-Based Businesses
- #11,164 in Job Hunting & Career Guides
- #13,087 in Motivational Management & Leadership

Customer Reviews:
3.2 14 ratings

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Larry C. Farrell

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Larry C. Farrell - The World’s Leading Authority On Researching And Teaching Entrepreneurship

Larry is the Founder and Chairman of The Farrell Company, the world's leading firm for researching and teaching entrepreneurship. He founded the firm in 1983 to do his ground-breaking research into the high-growth business practices of the world’s great entrepreneurs. Today, with Affiliates in North America, Asia, Europe, South America and Africa, over six million people, in forty countries, across nine languages, have attended the company’s programs. Over the past three decades, Larry has personally taught entrepreneurship to more individuals, organizations, and governments than any person in the world.

His work has received praise from Peter Drucker, Tom Peters, Fortune, Business Week, The Conference Board, and more. His first four books on entrepreneurship have received critical acclaim and are translated into numerous languages from German to Spanish to Chinese. His latest book, The Entrepreneurial Attitude, includes interviews with seventy hi-profile Junior Achievement alumni such as Steve Case, Sanjay Gupta, Donna Shalala, MP David Lammy and Shaikha Hessa in Bahrain. The book was published by McGraw-Hill in 2018, with the cooperation of JA Worldwide.

Larry has a diverse background: Peace Corps Volunteer, Harvard Business School, University of California Law School, Vice President of American Express in New York and President of Kepner-Tregoe in Princeton, NJ. He has served on the Boards of The Economic Development Society in the US and The Journal of Strategic Change in London. He is a Contributing Editor for The Conference Board Review in New York, a columnist for Entrepreneur Magazine in India, and an Advisory Board member to Cambridge University’s Enterprise Solutions to Poverty project in the UK.

Hundreds of demanding clients around the world have used his Entrepreneurial Age Keynote Address, the company’s Entrepreneurial Organization Seminars, its Getting Entrepreneurial! Seminars for students and aspiring entrepreneurs and its Creating Entrepreneurial Economies projects for governments. Clients range from blue-chip global companies, to world-class universities, to government agencies responsible for job creation and economic development:

Corporate clients include: IBM… American Express... Business Week... Citibank... Cisco Systems... DHL... Singapore Technologies... Glaxo... Carvajal... Matsushita... Henkel... Banco Itau... Hertz... Finnair... Thomson/RCA... Honda... Pattison Group... Coca Cola... Unilever... Association for Corporate Growth... Philippine Airlines... Confederation of Indian Industry... Malaysian Mining Corporation... Bass Brewery... San Miguel... Turkcell... Credit Union Executives Society... Toyota... Nabisco... Thales... Bank of Iceland... Infosys… ENAP de Chile... British Institute of Management... Johnson Controls... Avon... Banca Comerciala Romana... Singapore Telecom... South Africa Personnel Association... Mead Johnson... Varig Airlines... Hong Kong Railway... Dow Corning... Bangalore Chamber Of Commerce... Nu Skin Asia… JG Summit… Sino Group… Sanofi-Aventis... Hong Kong Management Association... Xerox...

University & education clients include: Cambridge, UK… CalTech, US… Jilin, China… KIBS, India… Oklahoma City University, US... IT Sligo, Ireland… Ateneo, Philippines… Central Michigan, US... Trinity Western, Canada... Laureate, US... San Ignacio De Loyola, Peru... Ministry of Higher Education, Malaysia... Junior Achievement Worldwide... (JA, the world’s largest non-government educational organization, is teaching entrepreneurship to young students around the world with our licensed programs!)

Government clients include: City of New York... Estonia Ministry of Economy... Singapore Ministry of Trade... Brazil Small Business Adm... South Africa, KZN Province... Invest Northern Ireland… Malaysia Ministry of Entrepreneur Development... European Union Development Fund (Romania)... UN Secretariat for Enterprise Development… China Vocational Education Association... Yavapai-Apache Nation… Organization for Economic Cooperation and Development (OECD)… China Forum on the Global Entrepreneurial Economy… Warrior Transition Project… Mauritius-Africa Partnership...

Larry lives, with his wife Sylvia, in Virginia and Arizona. For more information on Larry Farrell and his company, please visit www.TheSpiritOfEnterprise.com.

Customer reviews

3.2 out of 5

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Good book for young entrepreneurs

Reviewed in the United States on January 28, 2019

Vine Customer Review of Free Product( What's this? )

I have a long association with JA, both as a student and as an adult sponsor so you can imagine that I'm a big supporter. The principles that it teaches have been helpful to me in both the private and public sector and now as a private business owner. However, I could say that much of the success depends upon the adult business sponsors. If they don't know what they're talking about, they won't be much help to the students.

This book provides great insight to the positive effect the principles of JA have had on a number of famous people. I never suspected that so many of the names in this book would have been JA kids. Sanjay Gupta, Donna Shalala, Steve Case are just a few of the famous and successful entrepreneurs who attribute their success to participating in JA when they were young.

I'm not quite sure who the audience for this book would be but I think it would certainly be helpful to adult sponsors and the enterprising young person. I always love reading success stories and there are a whole lot here to provide inspiration.

Helpful

The Entrepreneurial Attitude

Reviewed in the United States on May 25, 2018

Vine Customer Review of Free Product( What's this? )

"The Entrepreneurial Attitude" is a good summary of insights from people who were involved in Junior Achievement. I was involved for a while with JA when growing up, hence the interest in the book. The author has many contributors from JA alumni with very different backgrounds, very helpful in getting perspectives from different industries and markets. Around 250 pages, some of the many topics addressed include:

- Truths and myths about being an entrepreneur.
- Having a vision about your product/service and those you serve.
- The need for innovation.
- Improving your performance.
- Setting goals.
- Learning to work with others.
- Being creative.

Also included are insightful alumni interviews and application sheets that aid the reader in becoming an entrepreneur. Very readable and will be a helpful future resource. May be used in several types of jobs - entrepreneur and even those who are still employees and want to have entrepreneurial mindset in their job.

Helpful

Celebrating Junior Achievement

Reviewed in the United States on July 16, 2018

Vine Customer Review of Free Product( What's this? )

This book was written to celebrate 100 years of Junior Achievement. The volume is filled with interviews of JA alumni from around the world. The first part of the book focuses on the four fundamental practices of successful entrepreneurs. Farrell describes the mindset needed to succeed as an entrepreneur. He does not get into the details of how to manage a business. This book is more about inspiring individuals to dare to follow their dreams of starting an enterprise. Farrell proclaims there is no reason to wait to first get a college education or earn an MBA. The time to start is now. The book’s inspiring message is its strength. Reading about the many individuals from around the world who started successful businesses and careers as a result of being involved in JA is encouraging to anyone thinking about launching a business. The entire second part of the book is devoted exclusively to interviews of JA alumni. The target audience for this book is young people—high school and college age. But anyone needing a shot of adrenalin to pursue their business dreams may benefit from reading this book.

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Not Much of An Achievement

Reviewed in the United States on December 15, 2018

Vine Customer Review of Free Product( What's this? )

I ha dhoed this book would stimulate an interest in early entrpreneurship. It seemed geared for teens and yong adults. but while the content seems valid the writing is dry and bland, the celebrity interviews minimal and the advice commonplace. but what truly lost lme was when the author used Walmart as an example of good customer service. Having had the misfortune to shop at Walmart I can personally attest to the fact that it is neither customer friendly nor customer oriented. You want good customer service, go to Nordstroms. You want cheap, you go to Walmart. Most businesses do not "love" the customer; they love their money. Using walmart as an example of customer centric businesss resulted in a total loss of credibility. So while there is some valid advice this is not the motivational handbook I had hoped.

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Amy

I'm embarrassed to have JA's name on this.

Reviewed in the United States on August 9, 2018

I received this book from a Junior Achievement organization when it first came out, and I will be very honest: I'm embarrassed for the organization that their name is on this book. As is, I got through it and my reaction was "Who at JA Worldwide made the call to ok this POS? Did you not read and demand edits before giving the go-ahead?"

The Entrepreneurial Attitude (TEA, for short) is broken into two major sections, each with subchapters. Section one is on "The Four Fundamental Practices of the World's Greatest Entrepreneurs," and right off the bat it seems like Farrell is trying to substitute fancy-sounding rhetoric for actual substance. And the problem just makes itself more apparent once the first chapter starts, as there are no citations of any kind either in-text or in the back of the book and no bibliography of sources. As someone used to reading nonfiction, I am familiar with the citation method commonly used by books meant to read by general audiences (a number at the end of the sentence that corresponds to a chapter specific list of citations at the end of the book), and was surprised to not see it used here, as Farrell makes a number of highly specific claims about a range of topics. He's apparently assuming that the audience will just take his word for it, but I was both confused and somewhat distressed to see no evidence cited, even for claims that I know from other sources are likely to be misleading and/or incorrect. For example, in Chapter 5: What's Really Required? (specifically, page 126 of the hardcover edition), Farrell says "Our research shows the average cost of starting a business in the United States today is about $15,000." But, when I took a college level financial literacy class about 5 years ago, it was recommended by - if memory serves - Suze Orman that entrepreneurs spend no more than $15,000 on a startup, and this recommendation was based on the likelihood of the entrepreneur's financial recovery should the startup fail (basically, the moral was, 'don't go crazy until you know your business is likely to succeed, otherwise you risk drowning in debt if it fails) not how much it would take to found a successful startup. Plus, I asked a professor running an entrepreneurship program at a local college if this was true, and their response was that it might have been true in the 1980s but certainly wouldn't be now.

Both of our confusion and issue with the claim could be solved via checking the source - the "our research" cited in the quote - if the citation had been given. We would be able to read this new research, whoever's it is (because "our" is not elaborated upon, and I have no idea who or what is being referred to) and be able to evaluate it for ourselves. As the text stands, that cannot happen because no citation is given, so I - as a reader - am left contemplating the prospect that this author might well have simply made up 'facts' to suit a pre-made argument, rather than building an argument around facts.

In a similar vein, I take issue with some of the examples used for 'great entrepreneurs' for specific features of their business. A good chunk of Chapter 2: Customer/Product Vision revolves around waxing poetic about Walmart for - of all things - their customer service. This chapter reads like the author sole experience with Walmart is via their corporate website and has never actually set foot inside the land of blue/yellow retail, let alone tried to get assistance from a sales associate. It's this sort of misleading example that leads me doubt the veracity and completeness of the other examples of 'great entrepreneurs' that popped up throughout the other chapters in the first section. Just like the issue I have with the lack of citations, I should not be reading a reputable nonfiction book and wondering if the information is accurate.

Overall, the writing style for this section just comes across like an overly long, badly cited business article. And, just top of the cake, the only mention of JA alumni in this section are random mini-interviews stuck at the end of each chapter. Apparently, they are there because these JA alumni illustrate the chapter's focus. Why they couldn't be the EXAMPLES for the chapter's focus rather than no-longer-entrepreneurial corporate giants like Walmart, I don't pretend to understand.

The second section of TEA is more mini-interviews with JA alumni, sorted into chapters by the focus of the interviewee. The interviewees talk about their experience with JA, the background, and any advice they have for young entrepreneurs.

As you can probably tell by now, I hated this book. TEA reads like the author had a half-finished product on-hand when JA Worldwide approached him to write a book about JA. All the information about JA and JA alumni feels like an afterthought, like something that was just shoved into the text at the last minute with little regard for how it affected the book - or how the reader comes away viewing JA - on a whole.

Mostly, I think this book is a horrible and pathetic product for Junior Achievement to put their name. I get that the centennial anniversary is coming up and all JA organizations are trying to get in on the action and raise awareness of 'who we are and what we do,' but things like this are just embarrassing. The way the text is written implies that JA is organization built on ideology rather than facts, is willing to cut corners, ignores what doesn't suit them, and isn't willing to put the effort in to make a decent book. I work with my local JA organization, so I know none of that is true, but this book would be a horrible introduction to what JA is and what JA does. It is most certainly NOT a book that I would recommend, and one that I regret spending my time reading.

EDIT: Mr. Farrell,

I do not care that you don't like my review, nor will I remove it just because you don't like it. These are legitimate issues with your book, all of which could have been avoided by following widely accepted protocols for nonfiction meant for the general public (such as the issue with citations, or lack thereof) or simply better writing (such as the issue with incorporating the views and experiences of JA alumni into the text). I am not a 'disgruntled former associate of JA worldwide' or a 'disappointed alumni' who wasn't interviewed. I am an employee, supporter, and volunteer of a local JA area and have been for over five years now. I was given a copy of this book for free and I am someone was very disappointed and dismayed upon reading it. Prior to reading your comments on my review - which I just stumbled across - my issue was simply with the book itself. Now, it seems, I was giving its author too much credit if this is how you act upon receiving criticism for a less than stellar product.

I posted this review as an honest distillation of my feelings on the book, as my annotated copy contains many, many more comments and examples that are more 'spiteful' (and yet, still true) than the few examples I chose to list above. I highly encourage anyone reading this review to reach out to their local JA area and talk to them about JA's mission, as that will certainly be a better way to learn about Junior Achievement than this awful text that does nothing to represent JA as it really is: a vibrant organization full of people dedicated to connecting children to role models from a variety of fields and helping them learn about life beyond school and the options they will have in it.

With that said, I wish the author and the publisher all the best, and I hope that any future books they produce will be worth the paper they are printed on.

AA

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