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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths Hardcover – April 11, 2011
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About the Author
A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies during his career in industries ranging from IT and health care to lead generation and motorsports. He is founder of BOSI Inc. a b-2-b technology platform. He is an advisor to several entrepreneurship centers and university incubators around the country and a featured expert to the media on topics related to small business and entrepreneurship.
Top Customer Reviews
Joe Abraham brings up some pretty important topics in his book on being a successful entrepreneur. While I can sum it up using a quote from Socrates, "know thyself," Joe goes into quite a bit more detail. He breaks down entrepreneurial tendencies into four distinct categories, Builder, Opportunist, Specialist, and Innovator. Knowing you primary tendencies can probably save you a lot of heartache.
Joe has a simple test on his website to help you determine what your primary tendency is. I read the different categories and I pegged myself as being a Builder/Innovator. I like to build/create things, I also come up with many creative ideas for products and product changes. So I took the test expecting it to confirm what I already knew. Turns out I was wrong. The test pegged me as an Opportunist/Specialist. That can't be right.
So I went to the chapters in the book for the Opportunist and I started reading. I was amazed because that chapter was written for me! There were so many things I read in those chapters that were directly aimed at me, things I have done and continue to do. I then went to the Specialist chapter and found many things that point directly at me too.
So then I thought its like going to a palm-reader, they tell you general terms and your mind fills in the blanks to make it seem true. So to check out that theory I read the other chapters on Builders and Innovators, the categories I thought I was. It turned out after reading Joe's descriptions and tendencies for those categories I realized they are not my true tendencies. Maybe there really is something to this book?Read more ›
If you are interested in the answers to these questions, this book will help answer them. First time author Joe Abraham has developed a simple quadrant that will help any entrepreneur leverage their strengths. The four types of DNA that Abraham divides entrepreneurs into are:
Builder - An entrepreneur who loves building businesses from the ground up.
Opportunist - An entrepreneur who wants to leverage money and time to make money fast.
Specialist - An entrepreneur characterized by their strong expertise.
Innovator - An entrepreneur gifted at product creation.
Part One serves as a general introduction. Most of Part One is pretty basic information, unless you need convincing that entrepreneurs personalities and skill sets vary widely. Near the end of Part One, their is a test that you take online that will give you the BOSI profile that fits you. The test only takes a couple of minutes, and it seems to be surprisingly accurate.
Part Two has a separate section for each the BOSI Primary DNA types, followed by Seven Business Optimization Strategies for each. Unless you are trying to understand more entrepreneurs than yourself, you can really just read your section. For my DNA type, the profile fit very well. The seven optimization strategies were helpful as well, although the "stay healthy" one seems like it was thrown in just to bump the number up to seven. These strategies will certainly help, but it is even more fruitful to recognize what your weaknesses are. Once you identify your weaknesses (and are able to admit them) you can outsource, partner, or strategize to overcome them.Read more ›
Joe Abraham recently gave a presentation at an entrepreneurial forum at Waubonsee Community College. A number of fellow Chamber members were there, bought his book and read it before I had a chance. Most of them told me how much they liked it but added something like, "You won't like it Roger, it's not nearly deep enough for you."
Well, I actually do like this book. I like it a lot. It's readable, practical and insightful. So there!
Joe's premise is that it's not useful to refer to a person simply as an entrepreneur. Not only is it unhelpful, it can be hurtful or even dangerous.
Joe developed a matrix and on-line survey that teases out what he calls an entrepreneur's DNA--important characteristics of very different types entrepreneurs. The matrix is called BOSI for the Builder, Opportunist, Specialist and Innovator DNAs that define the matrix's four quadrants. Your personal DNA is typically made up of one primary and one secondary strength.
What is useful is that Joe gives each type of entrepreneur practical advice on how to use their strengths, how to know and minimize their weaknesses, and, perhaps most importantly, which other types of entrepreneurs make their best business partners.
It turns out that Innovators are probably the most intellectual, abstract thinkers of the group. I scored near 100% in the Innovator quadrant...maybe I am that bad after all!
Most Recent Customer Reviews
Literally changed my life and the way I do business. I can't recommend this enough to young people wanting to explore entrepreneurship. Read morePublished 6 months ago by IN8
Joe Abraham’s “Entrepreneurial DNA” was one of a kind book that helped me identified something new about my Entrepreneurial DNA and abilities to become successful in the business... Read morePublished 7 months ago by Vicente Njoku
I really like the BOSI assessment! It helps identify everyone's entrepreneurial potential and provides down-to-earth guidelines for maximizing the value of that potential, no... Read morePublished 14 months ago by Rob Fuller
Interesting. Something to learn for everybody. Not only for people who wants to start or run a business.Published 17 months ago by Viking43
This is a must read for anyone who has launched their own business and is trying to understand their personal struggles and challenges along the way. Read morePublished 21 months ago by Rachel Bauer
This truly is the best combination of personal development and business growth I have read in my 30 years in business. Read morePublished on June 30, 2014 by Richard Walsh
I really enjoyed the unique perspective offered in "Entrepreneurial DNA". It is full of fresh, common sense ideas about what makes what makes each entrepreneur tick and how... Read morePublished on June 25, 2014 by William T. Howard
As an entrepreneur for over 30 years with numerous success stories in my wake I can honestly say Joe's distillation of the DNA of Entrepreneur's has captured what many of us 'sort... Read morePublished on May 13, 2014 by Charlie Alexander
It has totally changed my view to entrepreneurship! It really help to understand myself better on how to set my goals.Published on November 14, 2013 by S.S.Rezza