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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths Hardcover – April 11, 2011

4.8 out of 5 stars 26 customer reviews

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Editorial Reviews

About the Author

Joe Abraham  
A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies during his career in industries ranging from IT and health care to lead generation and motorsports. He is founder of BOSI Inc. a b-2-b technology platform. He is an advisor to several entrepreneurship centers and university incubators around the country and a featured expert to the media on topics related to small business and entrepreneurship.
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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Education; 1 edition (April 11, 2011)
  • Language: English
  • ISBN-10: 0071754512
  • ISBN-13: 978-0071754514
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #162,923 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Chris Jaronsky TOP 1000 REVIEWERVINE VOICE on May 13, 2011
Format: Hardcover
Another book on how to be a successful entrepreneur, do we need another one? It turns out we do. And this is a good one.

Joe Abraham brings up some pretty important topics in his book on being a successful entrepreneur. While I can sum it up using a quote from Socrates, "know thyself," Joe goes into quite a bit more detail. He breaks down entrepreneurial tendencies into four distinct categories, Builder, Opportunist, Specialist, and Innovator. Knowing you primary tendencies can probably save you a lot of heartache.

Joe has a simple test on his website to help you determine what your primary tendency is. I read the different categories and I pegged myself as being a Builder/Innovator. I like to build/create things, I also come up with many creative ideas for products and product changes. So I took the test expecting it to confirm what I already knew. Turns out I was wrong. The test pegged me as an Opportunist/Specialist. That can't be right.

So I went to the chapters in the book for the Opportunist and I started reading. I was amazed because that chapter was written for me! There were so many things I read in those chapters that were directly aimed at me, things I have done and continue to do. I then went to the Specialist chapter and found many things that point directly at me too.

So then I thought its like going to a palm-reader, they tell you general terms and your mind fills in the blanks to make it seem true. So to check out that theory I read the other chapters on Builders and Innovators, the categories I thought I was. It turned out after reading Joe's descriptions and tendencies for those categories I realized they are not my true tendencies. Maybe there really is something to this book?
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Format: Hardcover
What kind of entrepreneur are you? What types of business are potential disasters for your skill set? What kind of people should you work with?

If you are interested in the answers to these questions, this book will help answer them. First time author Joe Abraham has developed a simple quadrant that will help any entrepreneur leverage their strengths. The four types of DNA that Abraham divides entrepreneurs into are:

Builder - An entrepreneur who loves building businesses from the ground up.

Opportunist - An entrepreneur who wants to leverage money and time to make money fast.

Specialist - An entrepreneur characterized by their strong expertise.

Innovator - An entrepreneur gifted at product creation.

Part One serves as a general introduction. Most of Part One is pretty basic information, unless you need convincing that entrepreneurs personalities and skill sets vary widely. Near the end of Part One, their is a test that you take online that will give you the BOSI profile that fits you. The test only takes a couple of minutes, and it seems to be surprisingly accurate.

Part Two has a separate section for each the BOSI Primary DNA types, followed by Seven Business Optimization Strategies for each. Unless you are trying to understand more entrepreneurs than yourself, you can really just read your section. For my DNA type, the profile fit very well. The seven optimization strategies were helpful as well, although the "stay healthy" one seems like it was thrown in just to bump the number up to seven. These strategies will certainly help, but it is even more fruitful to recognize what your weaknesses are. Once you identify your weaknesses (and are able to admit them) you can outsource, partner, or strategize to overcome them.
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Format: Hardcover Verified Purchase
I'm not that bad...am I?

Joe Abraham recently gave a presentation at an entrepreneurial forum at Waubonsee Community College. A number of fellow Chamber members were there, bought his book and read it before I had a chance. Most of them told me how much they liked it but added something like, "You won't like it Roger, it's not nearly deep enough for you."

Well, I actually do like this book. I like it a lot. It's readable, practical and insightful. So there!

Joe's premise is that it's not useful to refer to a person simply as an entrepreneur. Not only is it unhelpful, it can be hurtful or even dangerous.

Joe developed a matrix and on-line survey that teases out what he calls an entrepreneur's DNA--important characteristics of very different types entrepreneurs. The matrix is called BOSI for the Builder, Opportunist, Specialist and Innovator DNAs that define the matrix's four quadrants. Your personal DNA is typically made up of one primary and one secondary strength.

What is useful is that Joe gives each type of entrepreneur practical advice on how to use their strengths, how to know and minimize their weaknesses, and, perhaps most importantly, which other types of entrepreneurs make their best business partners.

It turns out that Innovators are probably the most intellectual, abstract thinkers of the group. I scored near 100% in the Innovator quadrant...maybe I am that bad after all!
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Format: Hardcover Verified Purchase
Excellent book that provides new insight into the minds of entrepreneurs and would-be entrepreneurs. A must-read for any person considering starting a business or one that finds theirs in a plateau or even in trouble. The book will provide some insights and great ideas for you to break out of that slump by taking some basic and fairly simple steps.
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