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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Hardcover – October 3, 2017
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"...explains in clear, practical terms how to build a portfolio of revenue streams to liberate yourself financially." -- Financial Times
Advance Praise for Entrepreneurial You:
Daniel H. Pink, author, To Sell Is Human and Drive--
"With her trademark clarity and precision, Dorie Clark shares not just the secrets of professional success, but how to define success on your own terms. Entrepreneurial You is a book that should be on the shelf of all entrepreneurs trying to convert their talent and hard work into value for themselves and others."
James Altucher, entrepreneur; author, Choose Yourself--
"When I need advice, I call Dorie Clark. When I have a question about entrepreneurship, I call Dorie Clark. When I want to read a book about monetizing ideas I have, I read Entrepreneurial You."
Rita Gunther McGrath, professor, Columbia Business School--
"In the transient advantage economy, careers are taking on new and different shapes. We are learning how to design our own futures in ways that have never been possible before. Dorie Clark's accessible and provocative new book offers a guide to increasing your value, building resilience, and tackling what the world has to offer in an agile, strategic way."
Ali Brown, entrepreneur mentor; angel investor; and CEO featured on ABC's Secret Millionaire--
"Dorie Clark has done it! I haven't seen a book yet that comprises such a simple, step-by-step blueprint of proven strategies anyone can follow―until Entrepreneurial You. This is a must-read for any professional looking to leverage their career into multiple income streams."
Doug Conant, founder, ConantLeadership; former President and CEO, Campbell Soup Company; and New York Times–bestselling author, TouchPoints--
"Dorie Clark is an astute marketer and entrepreneur who, in this valuable book, deftly transforms her expertise into actionable insight for readers."
Steven Rice, Chief Human Resources Officer, Bill & Melinda Gates Foundation--
"In business, we learn how to leverage an organization's assets to continually drive shareholder value until it becomes second nature. What Dorie Clark has brilliantly done in Entrepreneurial You is bridge the 'what' of growing a business with the 'how' of practically applying it to ourselves to drive independent personal success. Amazing!"
Jennifer Brown, author of Inclusion: Diversity, The New Workplace & The Will To Change--
"With Entrepreneurial You, Dorie Clark has provided the best most concrete guide to scaling our businesses--not through growth in size, people, or complexity, but in new metrics like influence, reach and, most importantly, revenue. It's the future of work, and it's available to all of us, at far less cost than historically possible.”
About the Author
Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out and is a frequent contributor to Harvard Business Review. You can download her free Entrepreneurial You self-assessment workbook at dorieclark.com.
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In addition to the summaries of content posted here, I have two other major takeaways from the book. First, the book is wonderfully laid out with clear steps to follow and examples, both her own and from a cadre of other professionals. It is apparent that she has walked the walk. It is easy to find a lot of hype elsewhere about how to get rich quick through various channels. While Dorie does give you the upside potential as well, she demonstrates that it takes effort, dedication, creativity, and perseverance. She is transparent about efforts that didn’t turn out well, or that took a while to develop. The steps may be simple, but they are not quick and easy. That is what it means to be an entrepreneur: to believe in yourself and your vision and be willing to put in the effort to make it happen. If it were easy, everyone would do it; but if you are even considering this book, you are already not like everyone else.
Second, sharing our talents is really what this book is all about, whether one wishes to strike out as a free lancer or to become more entrepreneurial in a conventional job. Certainly, Dorie’s primary audience is those who endeavor to personally monetize their expertise. Yet, even others who simply want to have more impact in their present jobs need this book as well. Ultimately, all of us should strive to better serve our customers and clients, and often they come to us because of our vision, talent, and wisdom. Entrepreneurial You is about helping us each achieve a vision through sharing our gifts with others.
I enthusiastically recommend Entrepreneurial You! I am already seeing the benefits of applying its teachings. I’m sure that once you read and apply its principles, you will likewise reap its benefits.
The side benefits are that you attract more opportunities, adventures and diverse friendships, At least that is what this journalist, speaker, college professor and former presidential campaign spokeswoman enjoys in her life.
More good news is that you don’t have to try to become an expert on each profit center. Instead you learn from and/or work with those who already are. In this book, you’ll learn the profitable way to coach, consult, podcast, blog, and Vlog. Then you can further leverage your visibility, value and profitability by offering online courses and communities. That puts you in a stronger position to create further profit centers via “pull” oriented affiliate marketing and joint ventures. One core reason that her approach works so well is that she has a strong reputation for adeptly highlighting and otherwise helping those who have supported her in growing her profit centers.
I am a long time fan of Dorie Clark’s approach to book writing as she first does considerable in-depth research and interviewing so she can offers specific, proven and actionable insights, buttressed by apt, real life examples. That makes her books actually helpful and fun to read. That’s why I’ve read them too. Entrepreneurial You is a great career steppingstone from her past books: Stand Out, and Reinventing You.