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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany Paperback – July 29, 2010
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About the Author
Clients include Qualcomm, MOGL, HubKick, MotherKnows, i.TV, Lean Startup Machine, Discovr and many others.
Prior to becoming involved in the Lean Startup community, Brant was involved with startups in a more traditional way. He has over 20 years experience in IT and a long track record of bringing high tech products to market. As a leader in Professional Services, Product Management and Marketing, he has directed strategy, design, marketing and implementation of numerous products for a variety of startups including Tumbleweed, Timestamp, WildPackets, Incode and InfoBright.
He has published articles for Venture Beat and Business Insider, blogs at Market By Numbers and tweets @brantcooper.
Patrick Vlaskovits is an entrepreneur, mentor and author. He has founded two startups (now on his third).
Patrick has spoken at tech conferences nationally and internationally, including SXSW. He blogs at http://vlaskovits.com and can be followed on Twitter @Pv. Patrick enjoys advising and mentoring and serves as a mentor for the 500 Startups seed fund/accelerator as well as for The Lean Startup Machine.
Patrick organizes Twiistup, a well-attended tech/startup conference that celebrates the entrepreneurial and investment talent of the Los Angeles startup ecosystem. He also organizes the Los Angeles Lean Startup Meetup.
Patrick holds a Master’s in Economics (emphases in finance and econometrics) from University of California, Santa Barbara. When he has spare time, he can be found with his family usually on the beach or in the ocean either fishing or surfing.
- Item Weight : 5.3 ounces
- Paperback : 104 pages
- ISBN-10 : 0982743602
- ISBN-13 : 978-0982743607
- Dimensions : 6 x 0.24 x 9 inches
- Publisher : Cooper-Vlaskovits; unknown edition (July 29, 2010)
- Language: : English
- Best Sellers Rank: #840,617 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Right in the book, on page 21, the authors state that this book focuses on the first step only (Customer Discovery). And I quote: "Future books will attempt to tackle other portions of the Customer Development process - believe us when we say that Customer Discovery is more than enough to 'bite off' at one time."
I am docking the book one star for this. The authors should know better.
Okay, now for the real question - Is this book worth getting, or should you just get Blank's original?
Get them both. Read Blank's first, then read this one and use it to update the notes you took from Blank's book. They work well together but I would not just get this one, as you only get a small piece of the whole picture (per the authors' own admission).
It's worth $30 if you actually use it, but don't assume it's a shortcut to Blank's book. It's only 1/4 of a shortcut.
It covers some of the essential principals of target market identification, of bridging the gap between early adopters and primary audiences and some of the key elements involved in getting market traction — particularly for a startup.
and it's been a great touchstone. I read through it in a morning, and now it sits, heavily annotated, on my desk for quick reference.
It's a great book if you:
* Are starting a business right now
* Are running a P&L in a larger company
* Are studying current trends in entrepreneurial thinking
This Guide effectively gathers and summarizes the concepts of the leading actors in the Customer Development/Lean Startup school of running a business. Before this, there was one self-published book on the topic and hundreds of excellent but hard to find blog posts scattered around the web. So it's fantastic to have the main themes of CD gathered authoritatively in one short book.
The Guide doesn't advance the discussion significantly, and it lacks some of the analytical models that are available on line, but it's clearly written, thoughtfully organized and definitely worth your time.
As for the content - I think you should just by the original "The Four Steps to the Epiphany: Successful Strategies for Products that Win"
Top reviews from other countries
Must have and read.