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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value by [Gardner, Jeremiah, Cooper, Brant]
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value Kindle Edition

4.6 out of 5 stars 18 customer reviews

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Length: 338 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From the Inside Flap

ADVANCE PRAISE FOR THE LEAN BRAND
  • "Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book." - Marty Neumeier, Author of The Brand Gap.
  • "The problem with most approaches to branding is that they get in their own way. They've managed to make the work of managing and building brands more opaque, more complicated, and less accessible. The Lean Brand takes the opposite approach: a manageable and understandable set of concepts, tools, and methodologies to make informed brand decisions." - Randy Hunt, Creative Director, Etsy

About the Author

Jeremiah Gardner is an author, speaker, lean brand practitioner, and bulldog lover. He helps startups, entrepreneurs and Fortune 500 organizations reframe the way they think about brand innovation, culture, and leadership. He is a sought after speaker, and has been featured in several media outlets including Forbes, Entrepreneur Magazine, Lifehacker, The Guardian, Branding Magazine, and SayDaily.

Product details

  • File Size: 5098 KB
  • Print Length: 338 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Market By Numbers (October 8, 2014)
  • Publication Date: October 8, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ISBN-10: 0996100709
  • ISBN-13: 978-0996100700
  • ASIN: B00NG0M1G2
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #339,858 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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