- Hardcover: 224 pages
- Publisher: AMACOM; First edition (March 9, 2017)
- Language: English
- ISBN-10: 0814438172
- ISBN-13: 978-0814438176
- Product Dimensions: 6.5 x 0.8 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 33 customer reviews
- Amazon Best Sellers Rank: #891,767 in Books (See Top 100 in Books)
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The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business Hardcover – March 9, 2017
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“Succinct, smart, and unexpected advice on starting and running a business.” –Library Journal
“…full of practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities…” – Huffington Post
“Lessons and content in The Entrepreneur’s Playbook are life changing and unique. The reader learns to think differently, gain confidence and become a calculated risk taker.” –CEO Forum magazine
“As Steve Jobs said, 'Think differently. Be one of the crazies that changes the world.' This book will you with real world tools to do so.” –CEO Forum magazine
When failure is not an option.
Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.
Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:
Locate sure-bet opportunities for improving products • Get serious about positioning, distributing, and licensing • Find funding • Take calculated risks and minimize failure • And much more.
The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.
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Many of the points are counterintuitive and fly in the face of conventional wisdom: The author tells us, for example, not to spend too much time planning; that “if it ain’t broke, break it;” and to make sure to “sweat the small stuff.”
But Green goes through example after example, drawn from business, sports, and life, to prove that what he’s saying is actually the best, most logical, and most intelligent approach—and the approach most likely to be successful.
Other points like working hard and learning from your mistakes may seem more obvious, but they’re only obvious because Green states them so clearly and backs them up with illustrative examples.
And I love that fact that he includes chapters on being ethical, honest, and grateful. It IS important—and satisfying for the soul—to give back, but not everyone thinks about that.
This is the perfect guidebook for the budding entrepreneur and even the experienced business owner (and, as near as I can tell, it’s unique in the field). If you are even thinking about being an entrepreneur or are just interested in what it’s all about, this is the book to read.
Three things I liked so far in the book:
1. It's short, concise, to the point, and impactful. The lessons and take-aways are clear, and they're valuable.
2. It's FULL of real world examples that act as proof for every principle. Take away whatever you want, and whatever applies to you.
3. Reading just a few pages can change the way you think, and lead to exponential gains in your professional career.
I highly recommend this book to anyone who wants to successfully make a dent in this universe. If you're smart enough to know there's probably lots you don't know yet, this book will genuinely help you navigate through your personal journey of entrepreneurship.
The case study style with memorable quotes is great for quick ways to remember powerful principles. (my favorite is “if it ain’t broke, fix it”!)
You are truly an inspiration to would be entrepreneurs.
Dan O'Connor, CEO, Paragon Solutions