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Enviro-Toons: Green Themes in Animated Cinema and Television

5.0 out of 5 stars 1 customer review
ISBN-13: 978-0786465927
ISBN-10: 0786465921
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Editorial Reviews

About the Author

Deidre M. Pike is an assistant professor of convergent journalism in the School of Communications at the University of Hawai'i at Manoa. As a writer and editor for the Reno News & Review and other publications, she has won several Nevada Press Association awards for news, business and entertainment reporting.

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Product Details

  • Paperback: 203 pages
  • Publisher: McFarland (May 11, 2012)
  • Language: English
  • ISBN-10: 0786465921
  • ISBN-13: 978-0786465927
  • Product Dimensions: 5.9 x 0.6 x 8.9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,814,089 in Books (See Top 100 in Books)

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Format: Paperback
How are people motivated to environmental activism? What makes them care? And beyond that, what makes them act? As a former academic and an environmental activist, I found Deidre M. Pike's Enviro-Toons: Green Themes in Animated Cinema and Television helpful in thinking about these questions.

Using an eco-critical approach, Pike analyzes the pro-ecological content of Bambi (1942), The Simpsons Movie (2007), Wall-E (2008) and Happy Feet (2008), and Avatar (2009), and the work of Japanese animator Hayao Miyazaki, as well as the TV cartoon series South Park and Futurama. In her preface, Pike reviews the grim ecological news and responses to the apocalyptic visions by trying to imagine how people can and should respond. She says, "I know that my students, friends, family members, neighbors, and co-workers want a place to stand. We want to change the things we can change and impact the systems that control what we can't change, and we crave the wisdom to know the difference." How do people do this "not out of guilt but out of a sense of responsibility"?

"It's difficult to discern exactly what kind of discourse sparks guiltless activism," Pike asserts. Her book explores the discourse of cartoons to assess their value and effectiveness at moving us. Pike employs multiple theoretical tools in analyzing cartoons without getting bogged down in arcane academic language. Her style is approachable, with no loss in depth or detail.
Relying on ecological, media, and literary critics, such as Bakhtin, Mcluhan, Joseph Meeker, and Scott Slovic, Pike develops a continuum for analyzing discourse modes--monologic/dialogic, hot/cool, tragic/comic, epic/novel.
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