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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less by [Pulizzi, Joe]
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less Kindle Edition

4.7 out of 5 stars 124 customer reviews

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Length: 353 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"This is a brilliant canter through the rapid and ever changing world of content marketing."
-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola

"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."
-JAY BAER, NYT Best-Selling Author of Youtility

"Listen to this guy.  He really understands the new world of marketing."
-DON SCHULTZ, Professor Emeritus at Northwestern University's Medill School of Journalism

"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share."
 -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.

"If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way."
-MITCH JOEL, President Twist Image

"Joe Pulizzi has made me a content believer!"
-KATHERINE BUTTON BELL, Vice President & Chief Marketing Officer Emerson

"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing.  He lays out the objectives, principles and core strategies of our field in a way that's easy-to-understand, inspiring and entertaining."
-JULIE FLEISCHER, Director, Media & Consumer Engagement at Kraft Foods

"For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again."
-ANN HANDLEY, Chief Content Officer, MarketingProfs


"Epic Content Marketing gives all the details practitioners need without over-complicating."
 -PROFESSOR JOANN SCIARRINO, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill

About the Author

Joe Pulizzi is the "godfather" of content marketing. He's the founder of the Content Marketing Institute, Content Marketing World, the largest in-person international content marketing event, and Chief Content Officer magazine.  Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing.  Joe also writes one of the most popular content marketing blogs in the world. 

EpicContentMarketing.com
JoePulizzi.com

Product Details

  • File Size: 24038 KB
  • Print Length: 353 pages
  • Publisher: McGraw-Hill Education; 1 edition (September 27, 2013)
  • Publication Date: September 27, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00EHIEHDC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #86,068 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By John Gibbs on September 19, 2013
Format: Kindle Edition Verified Purchase
Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing our products less.

So what is this thing that the author calls "epic content marketing"? There are six principles:

* Your content must fill an unmet need or answer a question for your customer
* You must deliver your content consistently
* Your content needs to be written in your voice, preferably with some humour
* You need to express an opinion rather than giving a balanced history report
* You must avoid sales speak, as it destroys the value of your content
* You must aim to produce the very best content relating to your content niche

The book goes on to describe how to identify and define your content niche and content marketing mission statement, how to create an editorial calendar and manage the content creation process, different content types and content assets, how to use social media in marketing your stories, other content promotion techniques, and how to measure the impact of your content marketing initiatives.

The author writes in a clear and compelling style, and his advice seems to be very useful to anyone engaged in business but particularly to those with a marketing role. It seems to me that the more that businesses get on the content marketing bandwagon, the harder it will be for anyone to get found amongst all of the content, so there is a big advantage to getting into content marketing as soon as possible.
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Format: Hardcover Verified Purchase
Content marketing is an evolving discipline. It has risen, very quickly, to become the most important tool in the digital marketing tool chest. Joe Pulizzi's new book, Epic Content Marketing, is quite simply, the very best book right now about the topic. I'm a content marketing guy myself, having written a couple of books on the subject and running a content development firm, so I know what's good and what's not. There are so many phenomenal takeaways in this book, I'm not sure where to begin. But before I do that, let me share with you why this is a "must have" book for your company:

* It covers content marketing from every angle and for every type of company, so it is comprehensive
* It brings up innovative ideas and strategies that no other book on the subject covers, so its groundbreaking
* The book is absolutely a page-turner, it flows so effortlessly. I finished the book, front to back on a 5-hour plane flight, and I never do that...with any book. That's how good this book is. So, it's easy to read.
* His enthusiasm for content marketing and passion for business "leap" off the page, you can't help but get caught up in Joe's positive energy. So, it's motivational.
* It is written by the "torchbearer" of the industry and one who I continually learn from...Joe Pulizzi, the guy who puts on the best content marketing event of the year, Content Marketing World. So, it's the absolute authority book.

And here are the specific things that I really enjoyed:

* The Foreword by Michael Brenner, VP of Marketing and Content Strategy at SAP.
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Format: Hardcover Verified Purchase
There are interesting dynamics playing out in the review section here. Joe's friends and supporters; those who like the book and one who doesn't supported by twenty plus people who found his opinion helpful. If one reads the reviews in order to determine whether or not to buy the book, how does she sort through all of this?

To begin with, John Gibbs, Sarah Mitchell and Jon Wuebben's reviews here are solid and stone cold nail the question: What's this book about?

I have no skin in the game. I don't know Joe and I'm not involved in Content Marketing. My interests are in marketing, storytelling and the art of communication.

So why did I buy Joe's book? Because other authors whose opinions I value, talk highly of Joe's work. Now these authors aren't management and leadership writers, they are Joe's competitors. In Epic Content Marketing, Joe talks about them as well. The fact that these authors are on the same page, squares value for me. It broadens the degree in which I am able to get my mind around Content Marketing and it enriches my overall learning experience. It also speaks volumes of Joe as a businessman, teacher and person. That's why I bought it.
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Format: Hardcover
In his closing address at Content Marketing World 2013, Joe Pulizzi advised more than 1700 content marketers in attendance to "Try". Like so many elements of content marketing, it's a simple concept to understand but difficult to implement. In his new book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, Pulizzi manages to demystify both the art and science of the burgeoning content revolution and give marketers confidence and inspiration. Importantly, he also challenges the reader to get uncomfortable and assume a few risks.

The book is organized into five distinct sections starting with the history of content marketing and moving through strategy, process, implementation and measurement. Suitable for both the seasoned professional and marketing intern, Pulizzi's advice and examples guide the reader through the essentials of a successful content marketing program. Each chapter is summarized with an "Epic Thoughts" section, a helpful recap of the key points of the chapter, along with a comprehensive list of "Epic Resources". Pulizzi also provides online links to additional content and tools throughout the book demonstrating his commitment to being helpful, a principle he endorses as an essential trait of effective content. The final chapter in the book contains several checklists, examples, and prompts to help marketers develop and distribute epic content for their business.

The genius behind Epic Content Marketing is the easy blend of simplicity and complexity in its advice. The reader feels encouraged but also senses Pulizzi expects them to leave their comfort zone.
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