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Equity Crowdfunding: The Complete Guide For Startups And Growing Companies (Alternative Finance) Paperback – October 20, 2016
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Raise Money & Gain Exposure At The Same Time!
Equity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.
Gaining marketing exposure and raising business funding are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now!
A New Hybrid of Venture Capital & Kickstarter.
Equity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.
The entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'.
And unlike the "rewards" crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over!
This Book Will Show You How.
Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.
The author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.
In this step-by-step guide, you will learn:
✅ The forces in fintech which have brought equity crowdfunding to where it is today
✅ A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter.
✅ The biggest mistakes that can kill an offer before it has even begun
✅ How to build critical momentum - one company raised £1 million in 96 seconds!
✅ How to construct a marketing plan to get people literally counting down to your launch
✅ How to salvage an offer which is "stuck", and re-ignite the momentum
✅ What past campaigns wished they had known before they had started
✅ The incredible impact equity crowdfunding can have on your business and profile
The World's Most Comprehensive Resource
The very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.
Featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.
The only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.
Buy this book to learn everything about equity crowdfunding... from the ground up.
"As a crowdfunding agency assisting startups with crowdfunding strategy and campaign planning, we ask them to read: Equity Crowdfunding: The Complete Guide for Startups by Nathan Rose. Nathan's writing style is very accessible and he cuts through complex concepts to make investment crowdfunding best practices easy to digest. Every entrepreneur around the world should expand their ability to grow their company by adding this easy read to their library. Like a bootcamp in community building and raising capital online." - Bret Conkin, Crowdfund Suite.
"If you're considering raising investment through equity crowdfunding, this book is a must-read. Nathan Rose guides you through everything you need to know, with detailed case studies and advice from successful crowdfunders." - Rob Wilson, Founder, Crowdfunding Champions
"Complete and thorough, this book covers all aspects of the global equity crowdfunding industry. From empirical examples of funding campaigns to concrete recommendations, this is a must-read for companies considering raising capital online." - Andrew Dix, Founder & CEO, Crowdfund Insider
"Nathan Rose has penned the seminal book on equity crowdfunding. Those seeking to launch an equity crowdfunding campaign in Brighton, England or Brisbane, Australia, or Brooklyn, New York will get a lot out of this tome. I feel comfortable recommending this book to ANYONE crowdfunding at all." - Howard Sherman, CrowdfundBuzz
"I'm incredibly impressed by the level of detail in Nathan's book. He introduces broad concepts and then digs deeper and deeper into them in such a way that I think anyone could use it to learn how to effectively set up and run an equity crowdfunding campaign." - Jamey Stegmaier, Author of 'A Crowdfunder's Strategy Guide'
"An excellent primer for anyone thinking about raising funds through the crowd. Nathan explains the whole process in plain language and provides helpful advice, illustrated by examples, on how to navigate each stage." - Jerry Plant, Director at Envestors
"Entrepreneurs looking for clear, easy to follow instructions to maximize fundraising should look here first!" - Devin D. Thorpe, Author of 'Crowdfunding for Social Good'
From the Back Cover
By offering the crowd the chance to gain a shareholding in your business, you can deepen your relationship with them, and raise large sums of money at the same time. This is a game-changer.
Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no idea of which platform to use, how long it is going to take, or what they should be doing to ensure their offer will be a success.
In this step-by-step guide, you will hear from the world's leading platforms including Seedrs, Crowdcube, Invesdor, Snowball Effect, Equitise, Symbid, Companisto, Eureeca, Republic, Syndicate Room, FrontFundr, and WiSEED.
- Why to consider equity crowdfunding instead of other funding methods
- How to benchmark a reasonable valuation for your company
- The best tactics to market and promote your offer
- Publisher : Stonepine Publishing (October 20, 2016)
- Language : English
- Paperback : 237 pages
- ISBN-10 : 0473377985
- ISBN-13 : 978-0473377984
- Item Weight : 11.5 ounces
- Dimensions : 6 x 0.54 x 9 inches
- Best Sellers Rank: #987,527 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
Top reviews from the United States
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Yesterday, I was at a local startup event and recommended this book to a few people. As I explained while making the recommendation, the strongest parts of the book are: Explanation of equity crowdfunding, the guidance as to if it is a good fit for your idea/company and the preparation that is required to launch a successful campaign.
To prepare for our own campaign, I heavily researched all the available USA Reg CF portals. I applied to several. I created investor accounts on several and I looked at many campaigns, both completed and active. Based on this research, here are some things to consider while reading this book:
As mentioned in the book, some Reg CF portals, such as Republic and SeedInvest are picky, but other USA portals don’t seem to be very picky about the startups they allow. I applied to several portals where I had the impression that the primary/only consideration was if the owners could pass “bad actor” checks.
I've seen many campaigns that have been able to raise money on ideas (rather than having traction). This isn’t an issue for my startup (we are past the idea and prototype stages and have significant traction), but I feel like it is a different from the guidance in the book (and may be due to the increasing popularity of Reg CF).
Another issue that may be USA specific, but was/is confusing is how/how much you are allowed to “precondition” the market. The book makes a very strong case that you need to launch with investors already lined up. It seem to me that this is in opposition to SEC regulations and the guidance we’ve been given by the Reg CF portals.
Most of the Reg CF portals either have or plan to allow a “rolling close”. Because of this, some companies leave their campaigns open for a full year (assuming they don’t hit the USA max $1.07 million before then). This changes the dynamic where companies hope to/need to raise most of their money at the beginning and end of their campaigns.
Good luck with your ventures!
The allure of fast equity raising without the high costs, delays and hassles of investment banking gatekeepers is powerful. But how to do it? What are the best platforms? What are the disastrous mistakes to avoid?
This book answers all that and more.
I like that it is written by a former investment banker who has become and expert advisor and speaker on crowdfunding. And that the author includes examples, case studies, and actual fund raiser quotes from around the world, not just one country.
Crowdfunding is an alternative to traditional IPO, angel investors, and VCs
Chapter topics include:
* Background - Understand the equity crowdfunding phenomenon
* Is it for your company?
* How to choose the best crowdfunding platform
* Craft your pitch
* Develop your marketing plan
* Execute on your plan during the days their offer is live
* What you must do next?
Downloadable resources and templates add extra value to the book.
If you are considering crowdfunding your start-up, are involved in the regulation of investments in your country, write about investing or are just curious to understand this next funding phenomenon then this book is recommended.
What is also incredible about crowdfunding today, is it lets investors become a part of the project/business in ways that weren't possible in the past. Investors can see the project grow with ease and investors can feel like they are apart of something unique. Rose really understands this. He understands the importance of this movement and where it is heading. He understands that with the internet and globalization this is a huge change for business and he has become the go-to-expert for equity crowdfunding in today's world.
I also enjoyed how Rose used specific examples of crowdfunding campaigns. This helps readers to actually see how people are using this as a viable method for attracting investors today.
1) You have a truly viable offering or plan
2) Have some skin in the game. The author recommends you have 30% of the required capital already raised before you launch.
This book covers all aspects of crowd funding from preparing your business plan, marketing, communication, platform selection, investor psychology,what to do if you raise should fail, and more.
This is definitely in my top 5 books on crowd funding if not #1.
Top reviews from other countries
All new entrepreneurs who are serious about crowdfunding their venture should begin here.
Well done Nathan on an amazing fascinating book.
I look forward to meeting you one day.