Dr. Ernest Adams is a freelance game designer, writer, and teacher. He has served in the game industry since 1989, and is the author of five books, including the university-level textbook "Fundamentals of Game Design, Second Edition." Dr. Adams was most recently employed as a lead designer at Bullfrog Productions on the Dungeon Keeper series, and for several years before that was the audio/video producer on the Madden NFL Football line for Electronic Arts. He is also the founder and first chairman of the International Game Developers' Association and a popular speaker at conferences and arts festivals around the world. His website is at http://www.designersnotebook.com.