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The Ernst & Young Business Plan Guide 2nd Edition

4.2 out of 5 stars 15 customer reviews
ISBN-13: 978-0471578260
ISBN-10: 0471578266
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Editorial Reviews

From the Back Cover

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business—by attracting the interest of potential investors—but it can also help you keep tabs on your progress once the business is up and running.

Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.

Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.

  • Advice on how to write and develop business plans
  • A realistic sample plan

  • All new sections on funding and financing methodswith provisions for restructuring and bankruptcy

  • Tips for tailoring plans to the decision makers

--This text refers to an alternate Paperback edition.

About the Author

Brian R. Ford is Ernst & Young's gaming industry specialist, serving as a coordinating partner on both audit and special engagement projects throughout the industry. He also serves the retail and distribution industries and has specialized in growth companies for many years. 

Jay M. Bornstein is a tax partner at Ernst & Young and has specialized in emerging businesses for many years.

Patrick T. Pruitt is a partner in Ernst & Young specializing in strategic growth markets, where he has worked extensively with clients accessing the capital markets. 

Ernst & Young LLP is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.

--This text refers to an alternate Paperback edition.
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Product Details

  • Paperback: 208 pages
  • Publisher: John Wiley & Sons; 2nd edition (January 1993)
  • Language: English
  • ISBN-10: 0471578266
  • ISBN-13: 978-0471578260
  • Product Dimensions: 6.2 x 0.6 x 9 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #3,057,993 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
This book explains the business plan in sufficient detail to let you understand what is needed to create a business plan. If you're not proficient already in writing business plans, you'll need a Ernst & Young consultant to have any use of the book. Of course, then you'll probably get the book for free ater having paid their fees. In short, nice to read but absolutely not the first bookon the subject to recommend to anyone.
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Format: Paperback
I think this book does of a great job of succintly outlining the dos and donts of business plan writing. I also think that the example plan is most instructional. The only thing it could do better is to put in a sample business plan that is based on a services model, rather than a products model. It also could touch on the Internet as a special information resource.
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Format: Paperback Verified Purchase
I did, so I bought five books. I will review them from worst to best.

"Finding an Angel Investor In a Day," by The Planning Shop (2007), told me nothing I didn't know, and I didn't know anything about business plans or angel investors. The title is ludicrous and the advice is obvious, e.g., "Your business plan should be concise, compelling, and irresistible to investors." 1 star.

"The ABC's of Writing Winning Business Plans," by Garrett Sutton (2005), walks you through writing business plans for a lawn mowing business and buying a pizza restaurant. If your business is more complicated, this is not the book for you. 1 star.

"The Ernst & Young Business Plan Guide," by Brian Ford, Jay Boorstein, and Patrick Pruitt (2007), is a good book but hardly inspiring or insightful. If you follow this book your business plan will be competent but won't grab investors. 3 stars.

"Angel Financing for Entrepreneurs," by Susan Preston (2007). This book doesn't explain how to write a business plan, but it explains how to make a 10-minute PowerPoint presentation to investors -- a presentation that will grab investors. For example, one question is "How is your product or technology scalable?" I also learned some of the financials that angel investors look for, such as what IRR is expected. This book helped and inspired me to write an excellent presentation, that became the basis for my business plan. 5 stars.

"Raising Venture Capital for the Serious Entrepreneur," by Dermot Berkery (2008). This is a textbook for a business school course about venture capital. This book is full of insights. Every few pages new ideas would compel me to go to my computer and add stuff or rewrite my business plan, for example, Berkery emphasizes the need for clear milestones.
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Format: Paperback
This book says it all very concisely, no fluff. I've written three business plans with it. Read a chapter in the book, write a chapter of the plan. The examples are very good. I just hit $1MM in sales on my third try - I give this book a lot of credit for helping me get organized.
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Format: Paperback
One of the biggest mistakes that business owners make in preparing business plans is producing a "canned" finished product that diminishes their credibility. This book will go a long way to help you sidestep this pitfall. The text gives you a context for your plan; that is, it discusses what the end user is looking for. It is general enough to cover most agendas and specific enough to provide practical advice. Even though this book was published nearly 15 years ago it is not dated by changes in technology. It sticks to the time-honored basics. I have reviewed many texts and templates in my consulting practice, and this is the best guide that I've seen.
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Format: Paperback Verified Purchase
This is an excelent guide for first-time business plan writers. It is straightforward and helps keep one focused on the basics.

It uses the time-tested "old school" format for a business plan and provides enough check points to make sure that everything that must be covered in a plan is addressed. It leaves out all the fluff and "new school" business babble all too common in the books cranked-out by Silicon Valley writers.

For small firms looking for bank loans, community sourced funding, friends-family-fools funding, or small Angel deals this is a really good starting point. If you're putting together a plan to show some big Angel, an established VC company, or a public offering this is not the book (there likely isn't one anyhow).
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Format: Paperback Verified Purchase
This book was used as a textbook and served that purpose well. It is also an interesting read for anyone who is looking for information on how to construct and create a business plan to engender financing.
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Format: Paperback
This book on Business Plan is a very good reference to both; the entrepreneur, who wants to start a business and for the investors. It helps both the parties; the entrepreneur - how to draft a convincing business plan to convince the investors for funding (if required) and to the investor - what to expect and what to assert on, if they were to fund this venture.

The book is useful for a startup, middle sized company and a large sized company and gives an idea how to organize each section to grow the organization. It describes how the Business Plan can be used every year, even for a growth with calculated risks. It describes how the Risks are highlighted to put the policies and decisions to either avoid, accept or mitigate those risks. The language in the book is very lucid. Some sections may have some extra text which make it a little long reading.
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