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Catherine Hakim

Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom Hardcover – September 6, 2011

by Catherine Hakim (Author)

3.8 44 ratings

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In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset -- erotic capital -- that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool -- one that we scorn only to our own detriment.

Print length

304 pages
Language

English
Publisher

Basic Books
Publication date

September 6, 2011
Grade level

11 and up
Reading age

13 years and up
Dimensions

6.5 x 1.1 x 9.1 inches
ISBN-10

0465027474
ISBN-13

978-0465027477
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Mario Luis Small
22
Paperback
21 offers from $3.05

Editorial Reviews

Review

Publishers Weekly
“This enthusiastic book…succeeds in marrying economics with eros.”

Financial Times (London)
“Poets and novelists have always sensed that sexual attractiveness is a kind of capital…. But few sociologists have studied erotic capital outside the marriage market…. Hakim's concept of erotic capital…offers insight into an age that has, as Philip Larkin once put it, ‘burst into fulfillment's desolate attic.'”

The Observer (London)
“An extremely important new socio-economic concept….Hakim's real argument is that in modern consumer societies the ways we define success (and hence the ingredients needed to achieve it) are becoming more fluid. Intelligence may still be one path do doing well…but there's been an explosion of other routes….In marketing, public relations, television, even the law and banking, being physically attractive is the way to get ahead.”

About the Author

Catherine Hakim is a sociologist and Professor at the London School of Economics. An expert on women's employment and family policy and the author of numerous books and more than one hundred papers on social science, she lives in London.

Product details

Publisher ‏ : ‎ Basic Books; 1st edition (September 6, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0465027474
ISBN-13 ‏ : ‎ 978-0465027477
Reading age ‏ : ‎ 13 years and up
Grade level ‏ : ‎ 11 and up
Item Weight ‏ : ‎ 1.2 pounds
Dimensions ‏ : ‎ 6.5 x 1.1 x 9.1 inches

Best Sellers Rank: #946,970 in Books (See Top 100 in Books)
- #199 in Human Sexuality Studies
- #407 in Sociology of Social Theory
- #735 in Medical Psychology of Sexuality

Customer Reviews:
3.8 44 ratings

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3.8 out of 5

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Gamal

The basic concept is perfect. The conclusions are less so.

Reviewed in the United States on January 21, 2012

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Hakim is correct. Erotic capital is just as important of a personal characteristic as money, education or connections. She is also correct that women and men should cultivate and use this trait in the same way we encourage people to be educated or become wealthy. She is even correct that the male sex deficit cannot be ignored or dismissed. Based on these three concepts alone, the book is worth reading.

But when she takes her sound conclusion and jumps to universal conclusions, the book suffers. I'm not suggesting that her data is wrong. I am saying that she slips in some of her own personal perspective in the middle of the argument. This is something that every writer does, but in Erotic Capital the generalizations are much more striking and they weaken the argument. The book is still very well written and useful to both men and women. Read it.

Have fun.
Gamal

6 people found this helpful

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Catherine S.

If you are a woman, READ THIS BOOK :)

Reviewed in the United States on September 7, 2011

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I discovered this book while reading The Economist a few weeks back; they had reviewed it and had given it favorable reviews. I found this book to be very informative and incredibly provocative. I could not put it down. I finished it in less than a day, and I was so sad for it to end. The arguments that Ms. Hakim presents are sometimes upsetting, but upon reflection, a lot of what she writes is regretfully true and accurate to what I have seen, being a female in the work force now for over 6 years.

I consider myself a true feminist, in that I don't believe that women need to act like men, in order to succeed in our society. Women should celebrate being women, and all that this entails. I also don't think that being a women, per se, means that you are a floozy. It means that you understand that appearances do matter (especially when it comes to finding a mate), and that women should take pride in the fact that we are the fairer sex.

This books basically presents the argument that women are born with a comparative advantage over men, and this comparative advantage is what Ms. Hakim refers to as "Erotic Capital." Women have this advantage because the female libido is much lower than our male counterparts (studies have proven this time and time again). What Ms. Hakim argues, is that our modern patriarchal society tries to deny women of this advantage, and that we are basically brainwashed into thinking that making ourselves more attractive is somehow bad or vain or oppressive. By women believing these ideas, we are unknowingly depriving ourselves of a valuable and tangible asset. By striving to be healthy (something we should do anyway), well groomed, and socially aware, we will make far more money in our lifetimes, and also increase the chances of finding a mate. These things are very important to me, and they are also important to all the women in my life. I feel that we should all give ourselves the best chance we can, and embrace this "power" that we were born with.

I think this is an excellent book and a breath of fresh air; BRAVO!

48 people found this helpful

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Seneca

How women mount the slippery pole

Reviewed in the United States on December 7, 2013

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Ms. Hakim, a British sociologist of Arab origin, argues that men need women more than the other way around--so why shouldn't they make use of the fact to advance their careers? The argument made feminists very angry indeed, which is good. These ladies would like to believe that whatever they achieve in life is, or should be, due to what they have between their ears and not between their legs. They are welcome to their views.

On the negative side, at times Ms. Hakim makes it sound as if all women are and, which is worse, should strive to be, whores. She too is welcome to her views.

4 people found this helpful

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Gabriela Castellanos

A clever, but ultimately unconvincing approach to the power of sexual attraction

Reviewed in the United States on February 21, 2013

Verified Purchase

Ms Hakim contends that Bourdieu, in his important book "Male Domination" missed the fact that the power of erotic attraction exists, a power women are taught to wield from a very early age. Her position is well argued, but it fails to recognize the fact that aiming to please men as a form of capital is only a powerful asset as long as women are sexy and young, and that it is always dependent on the will of the men. It is not a power of one's own.

11 people found this helpful

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rh

Obvious. In today's gender world it is difficult to determine who is attracted to who????!!!!@

Reviewed in the United States on March 17, 2014

Verified Purchase

My headline says it all What more can I say]? Didn't Kissinger say THAT power is the ultimate athrodisiac?But who is ultimately the mlst powerful?

One person found this helpful

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Mai Tai

Studies

Reviewed in the United States on October 16, 2011

Verified Purchase

This book cites a lot of studies but doesn't really provide the reader with any solutions which is really what I was looking for.

3 people found this helpful

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Mark T. Nebel

Amazing

Reviewed in the United States on April 9, 2014

Verified Purchase

Perfect as a gift or necessary for the thinking man who is looking to get ahead not only in the office, but also in the bedroom.

One person found this helpful

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Lisa Mufson

Three Stars

Reviewed in the United States on August 25, 2016

Verified Purchase

Interesting read.

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