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The Essential Guide to Rhetoric First Edition Edition

4.2 out of 5 stars 25 customer reviews
ISBN-13: 978-0312472399
ISBN-10: 0312472390
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Editorial Reviews

About the Author

B.A., University of Redlands; Master of Divinity, Emory University; Ph.D., Northwestern University, Communication Studies. Rhetoric and Cultural Studies. Teaching and research interests include theories of the public and public discourse, public speaking, rhetorical theory, debate and deliberation, critical theory, and Cultural Studies. Dr. Lundberg also teaches the First Year Seminar "Think, Speak, Argue," which focuses on debate and public speaking skills as pedagogical tools and as critical components of democratic life. Dr. Lundberg's current research focuses on theories of the public as a social and discursive form, and on the animating principles for public discourses and identities. His book, Lacan in Public: Psychoanalysis and the Science of Rhetoric, University of Alabama Press (2012) works through the implications of Jacques Lacan's psychoanalysis for thinking the rhetorical character of publics as social formations and of the public discourses that circulate within them. He has also written a number pieces that unpack forms of discourse constituting specific publics, with special attention to the intersection between publics and religious discourse in Islam and Evangelical Christianity. At the level of specific practices of public discourse and pedagogy, Dr. Lundberg's work focuses on rhetorical theory, and on debate and public speaking as critical democratic forms. He has authored textbooks relating to rhetoric, public speaking, and public deliberation, including a Public Speaking textbook with Cengage Learning titled Public Speaking: Choices and Responsibility (2014) and The Essential Guide to Rhetoric (Bedford St. Martins, 2007).
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Product Details

  • Paperback: 96 pages
  • Publisher: Bedford/St. Martin's; First Edition edition (February 22, 2008)
  • Language: English
  • ISBN-10: 0312472390
  • ISBN-13: 978-0312472399
  • Product Dimensions: 6.4 x 0.2 x 9.1 inches
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #33,575 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Inkhorn VINE VOICE on November 24, 2009
Format: Paperback Verified Purchase
If you're looking to buy a book on rhetoric, because rhetoric is so broad in its scope, it might be useful to know in advance what you might be getting.

As you explore this book, you will notice that it's very reasonably priced, some books on rhetoric are priced in the stratosphere, and some are definitely not what they appear to be. This particular book is about 80 pages long and clearly designed for college students.

The Essential guide covers the orgins of rhetoric,from Aristotle and his speech styles: forensic (for Trials), epideictic (eulogy), and epideictic, and in part 2 Argument and persuasion, organisation and style, and includes a sample speech, so you can design your own speech.

My particular area of interest is style, particular word styles, figures of speech and patterns, and I like the examples in this book. It gets into tropes, and Klimax, and explores several things I have not read in other books.

If you're new to this I recommend it, you can become pretty knowledgeable about rhetoric in a short time, and it's user friendly. I recommend Shakespeare's Wordcraft (Softcover)if you are interested in exploring rhetorical patterns, particularly Shakespeare, and Longman guide to revising proseLongman Guide to Revising Prose: A Quick and Easy Method for Turning Good Writing into Great Writing.

I hope you find this helpful.

Update: I notice some reviewers subsequent to me have received books with errors or chapter missing. Amazon has a return policy, and if you acquire any book not just this book which has errors or is not what you were expecting, you can return it for a refund, and also contact the publisher as they may not be aware of mistakes.
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An excellent, terse explanation of a fairly complicated subject. Keith & Lundberg have done excellent work in distilling the elements of rhetoric and placing them in the broader context of composition & communications. This slim volume will help fill the gaps for any student of language, writing & rhetoric.
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I became interested in the area of rhetoric after doing some general historical reading about Greece and Rome. Rhetoric is a complex word with more then a thousand years of accumulated meanings, so I thought I would look for a short introduction to the topic as a way to guide me through further readings.

This is almost as much of a pamphlet as a book- fewer then a 100 pages in length. It does a capable job of introducing the subject, though I was hoping for a "further reading" list instead of footnoted reference. Def. served it's purpose.
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When reading anything on rhetoric, one must determine what the author even means by the term. This valuable, little work starts with an analysis of the different definitions of rhetoric. How helpful since other works I've looked at tend to assume a certain definition and run with it.
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This guide may serve as either a practical primer for the new comer or a good review for the more seasoned rhetorician. Given the place argument and rhetoric now hold among the Common Core State Standards, The Essential Guide to Rhetoric proves a valuable resource for all teachers of reading and writing. The guide is broken into two sections, Rhetoric in Theory and Rhetoric in Action, detailing fundamental information about rhetoric, speech, argument, and persuasion in a very accessible way. Great information that good teachers should know.
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This is a nice, straightforward study guide with no frills. It fits well with other guides for preparing for public speaking in that it does not go into a lot of depth on theory and concentrates more on practical use of Rhetoric.
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Although I have been practicing much of what is included in this book for most of my adult life, I had never taken a formal class in rhetoric or communication for the matter. I found "The Essential Guide to Rhetoric" informative and interesting. That said, I do believe that the author's claim of contemporary situation relevance is a bit of a stretch. Although the author writes a bit about email, little to no attention (examples or illustration) is given to mixed media, group publishing, or social media, but for my use, this was of little consequence.
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This is an exceptionally readable, scholarly take on the concept of rhetoric as the art of persuasion. Early on, they help the reader understand how "rhetoric" became synonymous with "empty words." I recommend it for those who know very little about the term, rhetoric, but would like to think more seriously about persuasion. It will provide you with a better appreciation of how nuanced the term "persuasive communication" can be, including rethinking messages far beyond public speaking---internet sites, films, all forms of media, fads, political actions, and even social movements. It is also a very short read--about 75 pages with notes and a glossary at the end.
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