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50 Essential Rules of Great Branding: The remarkably simple, inspired tactics practiced by the world’s best branders. Kindle Edition
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This is a short book that should be read repeatedly. The author has spent a lifetime in advertising and marketing and knows what matters most.
"50 Essential Rules of Great Branding" simple rules that we needed to know to share our vision of our company to our potential clients. Tad was the mastermind behind out rebranding and our immediate increase of new business!