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The Essential Scratch & Sniff Guide To Becoming A Whiskey Know-It-All: Know Your Booze Before You Choose Hardcover – Folded Map, October 6, 2015

4.4 4.4 out of 5 stars 788 ratings
Editors' pick Best Cookbooks, Food & Wine
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A clever distillation of America’s favorite libation, by the New York Times best-selling authors of The Essential Scratch & Sniff Guide to Becoming a Wine Expert

Whiskey fever is sweeping the nation. Every day, craft distilleries are popping up in remote counties and urban centers, offering a wealth of great choices to consumers—and just as many puzzlements. Does the introduction of a simple “e” to go from whisky to whiskey mean anything? What’s the difference between Scotch and Rye? What’s Canadian whisky anyway? And what about the whiskeys of Scotland, Japan, and Ireland? Where's a humble Joe to start?  In this witty kid-style book on an adult topic, Richard Betts boils down his know-how into twenty pages, cooling our “brown-sweat” anxieties and dividing whiskey into three simple categories: Grain, Wood, and Place. While most whiskey tomes are about as fun as a chemistry lesson, Betts makes the learning slide down easy, reassuring us that this exalted spirit is just distilled beer and, through a nasal romp, helping us figure out which kinds we love best. Humorous illustrations and scratch-and-sniff scents (vanilla, sandalwood, grass, and more) help would-be connoisseurs learn their personal preferences. Language label and Map to Your Desires included.
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  1. Print length
    22 pages
  2. Language
    English
  3. Publisher
    Harvest
  4. Publication date
    October 6, 2015
  5. Dimensions
    10 x 0.63 x 8 inches
  6. ISBN-10
    0544520602
  7. ISBN-13
    978-0544520608
  8. See all details
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From the Publisher

A Conversation with Richard Betts

We chat with the best-selling author of The Essential Scratch & Sniff Guide to Becoming a Wine Expert about tasting 500 whiskeys for his new book, training your nose, and more

After the success of your previous book on wine, what made you decide on whiskey for this one?

Our contribution to food, wine and drink literature is very much about making it inclusive, democratic and easy. Whiskey is an area of much enthusiasm and yet it remains a broad and varied topic without an easy, empowering guide. We’re not here to say this is the end-all be-all historic tome, or that we’re the world’s foremost whiskey experts, instead we’re here with a unique methodology that breaks down the topic into easy to understand pieces that actually allow you to learn in a way that will make you smile.

How many different whiskeys did you sample for the book, and did you ever get sick of tasting them!?

We (my partner and fellow sommelier Carla Rzeszewski and I mostly, with some help from friends) tasted nearly 500 whiskeys blind - so we could be objective - and worked very hard to put them into a logical order from what requires the least of the drinker (i.e. the easiest to taste and categorize) to the most demanding (i.e. very complex flavors that demand more of one’s palate, often accompanied by a higher proof) and this is for sure hard. Even when you spit, the physiological effects are real and so you cannot do too many at once. This means many sessions, lots of double and triple checking your work, etc. It took the entire summer of 2014. In the end I’d spent every dime of the advance and gave away hundreds of bottles of whiskey to many happy friends.

How did you decide what types of scents to include in the book?

It really flows out of what makes things smell and taste the way they do. For example, the base grain used to make the whiskey has a large impact so it makes sense to include those scents. You could also look at place, where the whiskey is aged and if that place contributes flavor, then include that too.

I don’t have the best sense of smell! Can I train my nose?

My dad said the same thing. Forever. Then his son became a sommelier and started sticking all kinds of things in front of him and whamo, there it was! We all have a keen sense of smell that goes back to our ancestors as hunter-gatherers but it is the sense that we least use today so it is really just a matter of dialing it back in. ..just like when the car radio goes fuzzy.

Editorial Reviews

Review

“These scratch-and-sniff booze books boil a couple lifetimes’ worth of study down to 24 pages…then make them smell good. Genius!” – Tim Ferriss, author, The 4-Hour Workweek   “My wife is Scottish, so I needed to learn about whiskey – and this was the way!” – Sir Richard Branson, legendary entrepreneur and founder, Virgin Group   “This is really the ultimate ‘hack’ on whiskey. I learned why I should try Monkey Shoulder Blended Malt faster than Google Maps could teach me where the Glorioso Islands are.” – Edward Norton, Oscar-nominated actor —

About the Author

RICHARD BETTS is the author of the New York Times bestseller The Essential Scratch & Sniff Guide to Becoming a Wine Expert. He has been featured in the New York Times, Wine Spectator, Food & Wine, Outside, GQ, and Details and speaks frequently on wine throughout the country. He is also the founder of two wine companies, Betts & Scholl and Scarpetta, which have won top praise from leading wine publications. He is also the founder and president of Sombra Mezcal and Astral Tequila, and his newest wine ventures include Saint Glinglin Bordeaux, My Essential Red, My Essential White, and My Essential Rosé.

CRYSTAL ENGLISH SACCA is an award-winning advertising art director.



WENDY MacNAUGHTON's work has appeared in the New York Times and the Wall Street Journal.

Product details

  • Publisher ‏ : ‎ Harvest; Illustrated edition (October 6, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 22 pages
  • ISBN-10 ‏ : ‎ 0544520602
  • ISBN-13 ‏ : ‎ 978-0544520608
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 10 x 0.63 x 8 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 788 ratings

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  1. Crystal English Sacca

    Crystal English Sacca

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    Crystal Sacca is a New York Times Bestselling author and creative director whose books include “The Essential Scratch & Sniff Guide to Becoming a Wine Expert” and the follow-up book “The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All.” Each book was playfully designed to feel like a kids book for adults, knocking both wine and whiskey off their intimidating pedestals to make them accessible to everyone. Who doesn’t like to scratch & sniff to learn what you really love to drink?

    When not creating best-selling scratch & sniff books, Crystal is a partner and Chief Creative Officer at Lowercase Capital, where she invests and advises tech start ups. Previously, Crystal was an advertising creative whose global campaigns for Audi, Intel, and HBO won an attic full of awards.

    Crystal also lends her talents as an artist and designer to help change the world–fighting for cleaner water, a less polluted climate, the rights of women and girls, and social justice.

    See more on the author's page
  2. Wendy MacNaughton

    Wendy MacNaughton

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    Full content visible, double tap to read brief content.

    Wendy MacNaughton is a New York Times bestselling illustrator and graphic journalist whose books include Meanwhile in San Francisco (Chronicle) Knives & Ink (Bloomsbury). The Gutsy Girl (Bloomsbury), and Lost Cat (Bloomsbury). Her work appears in publications like The New York Times, Lucky Peach, Bon Appétit, AFAR Magazine, and elsewhere. She is the back page columnist for The California Sunday Magazine, and the co-founder of Women Who Draw.

    See more on the author's page
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Customer reviews

4.4 out of 5 stars
788 global ratings

Customers say

Customers find the book fun to read and cool. They describe the content as informative and an excellent primer for someone interested in whiskey. Readers say it works great as a gift and is well-thought-out. However, some customers have reported that the scratch and sniff element is not really useful. Opinions are mixed on the functionality, with some finding it brilliant and well-received, while others say it's worthless.

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Fun to readInformation qualityGift valueSimplicityFunctionalityValue for moneySmellScratch and sniff
61 customers mention "Fun to read"61 positive0 negative

Customers find the book fun to read. They say it's cute, cool, and a great gift for whiskey lovers. Readers also appreciate the good information in a quick read style. Additionally, they mention the illustrations are stunning.

"...The wheel (as others mentioned) is actually a very fun (somewhat useful) portion...." Read more

"Great basic reference for bourbon lovers. A quick short read...." Read more

"...Nevertheless, the illustrations are stunning and it can be a great gift..." Read more

"...It was a big hit at the family party because it is unique, fun and educational...." Read more

34 customers mention "Information quality"30 positive4 negative

Customers find the information in the book informative, great as an introduction for someone who has absolutely no idea about whiskey. They say it's an excellent primer for someone interested in the whys and wherefores of whiskey. Readers also mention the book is a good beginner guide and accessible presentation of the information.

"Great basic reference for bourbon lovers. A quick short read...." Read more

"...The content is great as an introduction for someone who has absolutely no idea about whiskey, but if you watch a couple of videos on YouTube, you’ll..." Read more

"...It was a big hit at the family party because it is unique, fun and educational...." Read more

"...this book doesn't tell you everything about whiskey, it's a great place to start...." Read more

29 customers mention "Gift value"29 positive0 negative

Customers find the book a great gift for the avid drinker. They also say it's a nice idea and works great for a fun gift for whiskey enthusiasts.

"It's a perfect novelty gift. Yes, you can find the same information online... but can't you with any non-fiction book out there?..." Read more

"...Nevertheless, the illustrations are stunning and it can be a great gift..." Read more

"A very unique gift item for my Whiskey loving son...." Read more

"...All in all a cool concept, great for a gift!" Read more

23 customers mention "Simplicity"19 positive4 negative

Customers find the book well-thought-out, entertaining, and interesting. They say it's simple in content and the knowledge and presentation are top-notch. Readers mention the quality is great and the book is unique, fun, and educational.

"...and sniff element is not really useful, but the author has a very impressive expertise and I learned a lot from the book." Read more

"...It was a big hit at the family party because it is unique, fun and educational...." Read more

"This is a fun little book idea. It's fairly simple in content (not completely unexpected, considering the context of a scratch and sniff book)...." Read more

"...I also didn’t realize it was a board book! Very basic and simple read!" Read more

15 customers mention "Functionality"5 positive10 negative

Customers have mixed opinions about the functionality of the book. Some mention it's a great, quick read that makes for a great conversation piece, while others say it's cute but worthless and leaves a lot to be desired.

"...weird (cinnamon smells like bubblegum, ocean smells like soap), some do not work (malt and caramel smell like nothing at all)...." Read more

"...It is a great, quick read that makes for a great conversation piece. I would recommend​ for any whiskey lover." Read more

"I bought for my husband after reading the reviews. It was disappointing, I was hoping it smelt like different whisky but it just had the scratch..." Read more

"...of the scratch & sniff inserts on the various pages were completely non-functional. And it's not just my nose...." Read more

9 customers mention "Value for money"4 positive5 negative

Customers have mixed opinions about the value for money of the book. Some mention it's worth the price, while others say it's not worth the money and a waste of money.

"...You can scratch all you want but there longer is any scent. Sort of a waste of money but the book in entertaining. To much trouble to return." Read more

"...It's far more cost-effective than buying a bottle from each of the major distilleries to learn firsthand...." Read more

"...but without the scents to guide you through the book it's not worth the money." Read more

"...That was worth the price of the book alone. All in all a cool concept, great for a gift!" Read more

44 customers mention "Smell"11 positive33 negative

Customers find the smell of the book to be indiscernible. They say the scratch and sniff element is not really useful.

"...A quick short read. The scratch and sniff element is not really useful, but the author has a very impressive expertise and I learned a lot from the..." Read more

"...I felt that it did not have nearly as many smells as the wine one, although this can be just my memory of it, since I no longer have it to..." Read more

"...The scratch and sniffs are true to smell and a fun way to peruse the information...." Read more

"...The part that I was not impressed with is the smells were simple and numerous spots that were clearly designated were missing the scratch and sniff/..." Read more

11 customers mention "Scratch and sniff"3 positive8 negative

Customers find the scratch and sniff feature in the book not working. They also say the scratch areas are small and not too heavily applied.

"...and numerous spots that were clearly designated were missing the scratch and sniff/scent component." Read more

"It’s a cute idea and the whisky wheel is great but the scratch and sniff circles don’t work and there is no smell on most...." Read more

"...The scratch and sniff features are welcoming but scratch areas are small and not too heavily applied...." Read more

"...The scratch and sniff areas did not work consistently, some produced a good smell, others I couldn't get anything...." Read more

Almost an idiot's guide to whiskey
4 out of 5 stars
Almost an idiot's guide to whiskey
This is a great introduction to whiskey for anyone who's completely new to the drink. It will be a tad boring for anyone with a basic knowledge of whiskey. That being said, the book is a fun take on coffee table books. The scratch and sniff features are welcoming but scratch areas are small and not too heavily applied. Some scents can be mild almost to the point of being faint. As a result, i am not too sure if they hold up after a couple of scratches.
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Top reviews from the United States

nibbs
5.0 out of 5 stars It's a perfect novelty gift
Reviewed in the United States on December 10, 2015
Verified Purchase
It's a perfect novelty gift. Yes, you can find the same information online... but can't you with any non-fiction book out there? For those who are complaining... IT'S A SCRATCH AND SNIFF BOOK FOR ADULTS - what did you really expect, a doctorate thesis on whiskey?

The wheel (as others mentioned) is actually a very fun (somewhat useful) portion. I'll be scanning it in before I give the book away as a holiday gift, which a nice bottle to go with it of course.

It's $14 - a scratch and sniff book, meant to make someone smile, and provide a little bit of info. Make no hesitation that this is all it's supposed to be- and for that/in that regard- it hits all the marks.
16 people found this helpful
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Carol Mark
5.0 out of 5 stars Great reference book.
Reviewed in the United States on January 12, 2020
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Great basic reference for bourbon lovers. A quick short read. The scratch and sniff element is not really useful, but the author has a very impressive expertise and I learned a lot from the book.
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Kirill Elagin
4.0 out of 5 stars Nice book, but pretty basic and some smells do not work
Reviewed in the United States on November 9, 2020
Verified Purchase
I got the wine book a couple of years ago and I remember that it was a great experience. This one was a little bit of a disappointment, maybe that was simply because it did not have this novelty factor for me. I felt that it did not have nearly as many smells as the wine one, although this can be just my memory of it, since I no longer have it to compare.
Some of the smells are weird (cinnamon smells like bubblegum, ocean smells like soap), some do not work (malt and caramel smell like nothing at all).

The content is great as an introduction for someone who has absolutely no idea about whiskey, but if you watch a couple of videos on YouTube, you’ll find nothing new in this book. Nevertheless, the illustrations are stunning and it can be a great gift (just make sure you do not give it to a whiskey lover, as they won’t be impressed).
5 people found this helpful
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User #17
5.0 out of 5 stars Heavenly Smells
Reviewed in the United States on January 29, 2024
Verified Purchase
What do you do when you need a gift for a Scotch lover who has everything? We were initially dismayed to discover that our friend already had a 1928 Glengory Single Malt. We couldn't afford that treasure, but we were able to buy him this book instead. Even though we had to scratch a few pages to ensure that the essences were correct before gifting it to him, he reported that the majority of the smells were close to accurate. One warning, this book is NOT certified as a source by the Scotch Makers Institute. We would not recommend it if you are planning to use it prior to becoming certified as an industry spokesperson.
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Amazon Customer
5.0 out of 5 stars Fun and Educational
Reviewed in the United States on February 26, 2016
Verified Purchase
Gave this to my boyfriend for Christmas as he's a fan of whiskey. It was a big hit at the family party because it is unique, fun and educational. Everyone wanted to play and read the books.(I also bought him the one about wine) All adults mind you. He has actually read the thing! And always tells me different tidbits about whiskey when we go out.
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Hilary
3.0 out of 5 stars Nice idea, hard to pull off.
Reviewed in the United States on December 28, 2016
Verified Purchase
This is a fun little book idea. It's fairly simple in content (not completely unexpected, considering the context of a scratch and sniff book). The part that I was not impressed with is the smells were simple and numerous spots that were clearly designated were missing the scratch and sniff/scent component.
3 people found this helpful
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Steve Foller
5.0 out of 5 stars ... gift for my younger brother who admires Ron Swanson like no other and says that he wants to be ...
Reviewed in the United States on April 29, 2017
Verified Purchase
Bought it as a graduation gift for my younger brother who admires Ron Swanson like no other and says that he wants to be like him. Obviously, you can't be Ron Swanson without knowing everything about a good whiskey and without being able to enjoy one like a real man. Even though this book doesn't tell you everything about whiskey, it's a great place to start. For any beginners out there wanting to get acquainted with one of the finest spirits, this is the place to start your journey to "becoming a whiskey know-it-all". There's no doubt that you should buy it and start enjoying life. And always remember that the safe word is "whiskey" (if you don't get this go watch Hot Rod, it's a funny movie)
One person found this helpful
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Steph
5.0 out of 5 stars Great book for your collection!
Reviewed in the United States on December 10, 2019
Verified Purchase
Bought as a gift for my husband and he likes it! Cool book to add to his collection. Book arrived a little bent but not sellers fault. I also didn’t realize it was a board book! Very basic and simple read!
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Steph
5.0 out of 5 stars Great book for your collection!
Reviewed in the United States on December 10, 2019
Bought as a gift for my husband and he likes it! Cool book to add to his collection. Book arrived a little bent but not sellers fault. I also didn’t realize it was a board book! Very basic and simple read!
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One person found this helpful
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Top reviews from other countries

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Mauselaus
5.0 out of 5 stars Tolles Geschenk
Reviewed in Germany on July 26, 2022
Verified Purchase
Das Buch kam bei den Beschenkten super an. Sie sind beide Whisky Liebhaber und fanden es richtig gut.
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Vishi
1.0 out of 5 stars Do not gift this to anyone!
Reviewed in India on June 8, 2021
Verified Purchase
In theory, an excellent book to give as a gift. Super disappointing when the person opening the gift sees a used / battered and bruised book. Bought this book along with the wine guide by the same author. Both were in a similar condition. Terrible experience.
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Vishi
1.0 out of 5 stars Do not gift this to anyone!
Reviewed in India on June 8, 2021
In theory, an excellent book to give as a gift. Super disappointing when the person opening the gift sees a used / battered and bruised book. Bought this book along with the wine guide by the same author. Both were in a similar condition. Terrible experience.
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Osmar Htz
4.0 out of 5 stars Un tomo didáctico para iniciarse en el conocimiento del whisky
Reviewed in Mexico on December 13, 2016
Verified Purchase
Más que un libro, una herramienta que introduce con ideas básicas al mundo del whiskey: regiones, estilos, ingredientes y un poco de los términos existentes alrededor de esta bebida. Interesante la dinámica de 'raspar-oler' en la mayoría de las ilustraciones para que uno pueda comprender de qué va la cosa... eso sí, no es apto para avanzados, su información sirve más como introducción al tema
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Amie C
5.0 out of 5 stars What a great book! Really explains things clearly in a way ...
Reviewed in Canada on March 28, 2016
Verified Purchase
What a great book! Really explains things clearly in a way that is as entertaining as it is educational. As soon as people see mine they are rushing out to order their own. Everyone picks it up off the coffee table immediately - this and Richard Betts' other S&S - The Essential Scratch and Sniff Guide to Becoming a Wine Expert.

The smell seems to last quite a few scratches (I had memories of stickers on binders that had long since lost their smell . . .) the heavy cardboard format is totally appropriate given that most readers will likely have a beverage in hand.

We're planning a whiskey (and whisky) tasting next month and we're definitely going to make this book the centerpiece of the event. Can't wait to see what he tackles next!
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Bex0987
5.0 out of 5 stars Well worth a purchase for the Whisky lover in your life!
Reviewed in the United Kingdom on March 14, 2016
Verified Purchase
This is a such a fun product! My brother in law loved it! He is a big Whisky fan, and I really struggle to find him fun stocking fillers at Christmas. So this ticked all his boxes. Well worth a purchase for the Whisky lover in your life!
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