Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Essentials of Marketing, 13th Edition 13th Edition

4.1 out of 5 stars 92 customer reviews
ISBN-13: 978-0078028885
ISBN-10: 0078028884
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Due Date: Dec 17, 2017 Rental Details
  • FREE return shipping at the end of the semester.
  • Access codes and supplements are not guaranteed with rentals.
In Stock. Rented from Amazon Warehouse Deals , Fulfilled by Amazon
List Price: $57.44 Save: $46.95 (82%)
Condition: Used - Acceptable
Condition: Used: Acceptable
Access codes and supplements are not guaranteed with used items.
116 Used from $1.99
FREE Shipping on orders over $25.
Only 1 left in stock - order soon.
List Price: $57.44 Save: $7.45 (13%)
14 New from $13.27
Essentials of Marketing, ... has been added to your Cart

Ship to:
To see addresses, please
or
Please enter a valid US zip code.
or
More Buying Choices
14 New from $13.27 116 Used from $1.99 1 Rentals from $10.49
131 offers from $1.99

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Month
See the Best Books of 2017 So Far
Looking for something great to read? Browse our editors' picks for the best books of the year so far in fiction, nonfiction, mysteries, children's books, and much more.
$49.99 FREE Shipping. Only 1 left in stock - order soon. Sold by My BOOKS Store, Inc. and Fulfilled by Amazon.
click to open popover


Frequently bought together

  • Essentials of Marketing, 13th Edition
  • +
  • Introduction to Finance: Markets, Investments, and Financial Management
  • +
  • Survey of Accounting
Total price: $294.93
Buy the selected items together

Editorial Reviews

About the Author

NO_CONTENT_IN_FEATURE

Book Awards
Browse award-winning titles. See more

Product details

  • Series: 13e
  • Paperback: 728 pages
  • Publisher: McGraw-Hill Education; 13th edition (September 20, 2011)
  • Language: English
  • ISBN-10: 0078028884
  • ISBN-13: 978-0078028885
  • Product Dimensions: 8.4 x 0.8 x 10.8 inches
  • Shipping Weight: 2.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (92 customer reviews)
  • Amazon Best Sellers Rank: #501,954 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?


Important information

Ingredients
Example Ingredients

Directions
Example Directions

Customer reviews

Top customer reviews

on September 21, 2015
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on January 5, 2014
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on December 10, 2012
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on December 2, 2012
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on December 19, 2014
Format: Paperback|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on April 4, 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on March 12, 2013
Format: Kindle Edition|Verified Purchase
11 comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on September 19, 2010
Format: Paperback|Verified Purchase
22 comments| One person found this helpful. Was this review helpful to you?YesNoReport abuse
Pages with related products. See and discover other items: advertising and marketing, brand marketing, joseph mccarthy