- Abraham Verghese, MD, author of Cutting for Stone
"As the digital era inevitably invades the medical cocoon, there is a vital unmet need for physicians to adapt, especially to new challenges such as dealing with one's online reputation. Kevin Pho, a leader in the convergence of social media and healthcare, with Susan Gay, provide a comprehensive and extremely useful roadmap for doctors. This information and perspective enables physicians to take charge of taking a default, sitting duck status."
- Eric Topol, MD, author of The Creative Destruction of Medicine
"An insightful and thought-provoking examination of the changing landscape of medicine, filled with practical advice for clinicians."
- Jerome Groopman, MD and Pamela Hartzband, MD, authors of Your Medical Mind: How to Choose What Is Right for You
"As one of the most prolific practitioners in the world of social media, Kevin Pho's insights for doctors and other health professionals are soundly based on experience. His ability to demystify this arena for others comes from a clear and concise exposition of what is fact and what is fear. His book is an important contribution to creating a more patient-centric healthcare system that is also highly respectful of the knowledge and good intentions of physicians and other clinicians."
- Paul F. Levy, Former CEO, Beth Israel Deaconess Medical Center
"This book is the newest, most comprehensive, most detailed and up-to-date reference source available to American physicians and medical practices. Richly nuanced by America's most popular and authoritative physician blogger and social media expert, it can guide you through this swamp—maybe not clean, but ready to move forward."
- George Lundberg, MD, President, The Lundberg Institute
"This book is sensational. It provides an argument that wins hands-down on how doctors no longer have the luxury of ignoring social media and its impact. This book will help physicians understand and prepare themselves for social media’s impact on their future."
- Judy Capko, author of Secrets of the Best-Run Practices
"Social media is the wave of the future in medicine, and I can't think of a doctor more qualified to write about this phenomenon than Kevin Pho. This book is essential reading for any doctor or medical practice looking to establish an online presence."
- Sandeep Jauhar, MD, author of Intern: A Doctor's Initiation
"Dr. Pho has compiled his years of experience and knowledge into a fantastic book that should be considered required reading for all doctors. Social media is the future of doctor–patient communication, and this book provides a comprehensive guide to navigating the social media arena. From LinkedIn to Facebook, to Twitter, to Google+, readers will learn how to become the maestro of their online reputation, marketing, and communication with patients."
- Anthony Youn, MD, author of In Stitches
“With new technology comes new challenges, and that’s especially true for medical practice managers as they look to evolve their practices in innovative and responsible ways. Social media channels, physician-rating sites, and other digital communities can directly affect your practice’s online reputation – and reputation management is now within the purview of the practice management profession. But where do you start and how do you go about influencing something as nebulous, fast-changing, and splintered as online reputation? This book provides practice managers with the tools they need to feel more informed and equipped to take actionable steps recommended by some of the industry’s leading experts.”
- Susan L. Turney, MD, MGMA President and CEO
From the Author
I've always believed that we learn best through stories, so not only have I included notable events from my personal social media journey, but also dozens of case studies and anecdotes from social media leaders that I've had the pleasure of connecting with over the years, including Vineet Arora, MD, Katherine Chretien, MD, Natasha Burgert, MD, Dave deBronkart, Susannah Fox, Kerri Morrone Sparling, Wendy Sue Swanson, MD, and Bryan Vartabedian, MD.
Their perspectives provide a window into how patients are using online tools to find their physicians and how an online reputation can be managed by busy, practicing doctors. I invite you to explore this definitive guide for doctors and medical practices on how to use social media and establish, manage, and protect an online reputation.
Thank you for your time and interest.