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Ethical Voices: Practicing Public Relations With Integrity Paperback – November 2, 2022

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Review

Today we are in an ethics deficit. It’s not pretty and it makes the job of the communicator even more challenging. We all have to be experts. Mark McClennan’s Ethical Voices will help you become that expert. Through 100 real-world ethics incidents with advice from global industry leaders, you will be on the path to being the ethics steward for your organization. --Gini Dietrich, founder and CEO, Spin Sucks

At a time of great social, political and economic turbulence, and complexity, more than ever, public relations and communications professionals are being called upon by their organizations’ leadership for their advice and counsel on critical issues, important decisions, and ethical behavior. As a leading voice on ethics and integrity in public relations, in this essential book, McClennan lays out a straightforward, clear-cut framework―with practical examples―to help guide professionals as they are called upon to help lead amidst today’s uncertainty and turmoil. --Ray Kotcher, Former CEO and Chairman, Ketchum

About the Author

Mark W. McClennan, APR, Fellow PRSA, a strategic communication executive with 25+ years of experience in technology, fintech, and healthcare. He is a past National Chair of PRSA and is the general manager of C+C in Boston, a purpose-driven firm named Creative Agency of the Year by PRovoke Media in 2021. Teams he led have been recognized with more than 50 awards in public relations, including seven Silver Anvils. He was part of the team that received the 2021 Best of Silver Anvil Award for the COVID-19 campaign work with the Washington State Department of Health.

In 2018 he launched EthicalVoices, an award-winning weekly ethics podcast, and is a frequent keynote speaker and consultant on ethics and social media.

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Product details

  • Publisher ‏ : ‎ Business Expert Press (November 2, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 252 pages
  • ISBN-10 ‏ : ‎ 1637424183
  • ISBN-13 ‏ : ‎ 978-1637424186
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 6 x 0.57 x 9 inches
  • Customer Reviews:
    5.0 out of 5 stars 2 ratings

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Mark W. McClennan, APR, Fellow PRSA, is the General Manager of C+C in Boston, a communications agency all about the good, that only works with purpose driven brands, non-profits and government agencies. He was the 2016 National Chair of PRSA and in 2018 launched EthicalVoices - an award-winning weekly blog and podcast that deals with ethics and communication. To date he has interviewed more than 140 executives about their biggest ethical challenge. He is a frequent speaker and consultant on ethics and social media. He is also an adjunct professor and teaches PR ethics at Boston University

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Reviewed in the United States 🇺🇸 on November 8, 2022