Ethnographic Thinking: From Method to Mindset (Anthropology and Business) 1st Edition, Kindle Edition

4.0 out of 5 stars 13 ratings
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ISBN-13: 978-1629581194
ISBN-10: 1629581194
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Editorial Reviews

Review

“This is an extremely valuable book for beginning students of ethnography, graduate students in cultural anthropology and sociology, and practitioners who apply ethnography to real-world issues and commercial ventures. Through closely reported, finely-crafted, wide-ranging, and richly illustrative cases, Jay Hasbrouck demonstrates how well-designed and executed ethnographic fieldwork coupled with anthropologically-informed thinking can generate uncommon insight.”
Robert J. Morais, Principal Emeritus of Weinman Schnee Morais Inc. and Adjunct Professor at Columbia Business School, USA

"Anyone who is engaged in business or tech innovation should read this book"
Ian Smith, Director, Being Guided, UK (Reviewed on Medium)

"Hasbrouck has deftly curated the history of anthropology and design thinking paradigms into an applied method of 'Ethnographic Thinking'. Today, curiosity, awareness, and flexibility are often consultancy buzz words used in sales strategies, customer centricity and organizational adaptation experiments. However, Hasbrouck smartly moves our exploration of a theoretical method to a practical mindset for powerful and relevant innovation and creativity practices. The “Ethnographic Thinking” approach expands the design thinking practice to include the social dynamics and interactions in the context of cultural viewpoints and assumptions.”
Karen S. Walch, Emeritus, Thunderbird School of Global Management, USA

--This text refers to the paperback edition.

From the Author

I write at the intersection of anthropology and business, with a particular emphasis on the strategic benefits of ethnographic thinking--the thought processes and patterns ethnographers develop through their practice. My work is designed to help teams, companies, and organizations build on the cultural meanings and contexts of their offerings, develop the flexibility to embrace cultural change, and refocus their strategies at critical cultural moments. The goal is to strengthen and advance their positions by helping them understand themselves and others in cultural terms.

I began focusing in this space after observing the dramatic rise of ethnographic research in applied settings. From designers to computer scientists and marketing specialists, many now realize that ethnographic insights can drive the successful development of new products, services, and systems. As an anthropologist, it's encouraging to see ethnographic methods transform how people innovate across an increasing number of disciplines and practices. Yet, there remains a gap between the often limited uses of ethnography in applied settings and the greater value that ethnographic thinking can provide. 

My work is aimed at shifting the value of ethnography from simply identifying consumer needs to using ethnographic thinking as a means of driving a more holistic understanding of a company or organization to help it benefit from a deeper understanding of the dynamic cultural contexts of its offerings. In the process, I hope that my writing helps readers increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07882WCJX
  • Publisher ‏ : ‎ Routledge; 1st edition (December 11, 2017)
  • Publication date ‏ : ‎ December 11, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 708 KB
  • Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 141 pages
  • Page numbers source ISBN ‏ : ‎ 1629581186
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.0 out of 5 stars 13 ratings

About the author

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Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction. He's held positions at Intel, IDEO, his own consultancy Filament, and Facebook. Jay has a PhD in Social Anthropology from the University of Southern California, USA.

Customer reviews

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13 global ratings

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Reviewed in the United States on February 9, 2018
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5.0 out of 5 stars Brilliant
Reviewed in Australia on May 26, 2019
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