Ethnographic Thinking: From Method to Mindset (Anthropology and Business) 1st Edition, Kindle Edition

4.0 out of 5 stars 13 ratings
Flip to back Flip to front
Audible Sample Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more
ISBN-13: 978-1629581194
ISBN-10: 1629581194
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Enter your mobile phone or email address

Processing your request...

By pressing "Send link," you agree to Amazon's Conditions of Use.

You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message & data rates may apply.

Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Digital List Price: $44.95

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others

Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

This item has a maximum order quantity limit.

Today through selected date:

Rental price is determined by end date.

Deliver to your Kindle or other device

Inspire a love of reading with Amazon Book Box for Kids
Discover delightful children's books with Amazon Book Box, a subscription that delivers new books every 1, 2, or 3 months — new Amazon Book Box Prime customers receive 15% off your first box. Sign up now

Books In This Series (9 Books)
Create your FREE Amazon Business account to save up to 10% with Business-only prices and free shipping.

Editorial Reviews


“This is an extremely valuable book for beginning students of ethnography, graduate students in cultural anthropology and sociology, and practitioners who apply ethnography to real-world issues and commercial ventures. Through closely reported, finely-crafted, wide-ranging, and richly illustrative cases, Jay Hasbrouck demonstrates how well-designed and executed ethnographic fieldwork coupled with anthropologically-informed thinking can generate uncommon insight.”
Robert J. Morais, Principal Emeritus of Weinman Schnee Morais Inc. and Adjunct Professor at Columbia Business School, USA

"Anyone who is engaged in business or tech innovation should read this book"
Ian Smith, Director, Being Guided, UK (Reviewed on Medium)

"Hasbrouck has deftly curated the history of anthropology and design thinking paradigms into an applied method of 'Ethnographic Thinking'. Today, curiosity, awareness, and flexibility are often consultancy buzz words used in sales strategies, customer centricity and organizational adaptation experiments. However, Hasbrouck smartly moves our exploration of a theoretical method to a practical mindset for powerful and relevant innovation and creativity practices. The “Ethnographic Thinking” approach expands the design thinking practice to include the social dynamics and interactions in the context of cultural viewpoints and assumptions.”
Karen S. Walch, Emeritus, Thunderbird School of Global Management, USA

--This text refers to the paperback edition.

From the Author

I write at the intersection of anthropology and business, with a particular emphasis on the strategic benefits of ethnographic thinking--the thought processes and patterns ethnographers develop through their practice. My work is designed to help teams, companies, and organizations build on the cultural meanings and contexts of their offerings, develop the flexibility to embrace cultural change, and refocus their strategies at critical cultural moments. The goal is to strengthen and advance their positions by helping them understand themselves and others in cultural terms.

I began focusing in this space after observing the dramatic rise of ethnographic research in applied settings. From designers to computer scientists and marketing specialists, many now realize that ethnographic insights can drive the successful development of new products, services, and systems. As an anthropologist, it's encouraging to see ethnographic methods transform how people innovate across an increasing number of disciplines and practices. Yet, there remains a gap between the often limited uses of ethnography in applied settings and the greater value that ethnographic thinking can provide. 

My work is aimed at shifting the value of ethnography from simply identifying consumer needs to using ethnographic thinking as a means of driving a more holistic understanding of a company or organization to help it benefit from a deeper understanding of the dynamic cultural contexts of its offerings. In the process, I hope that my writing helps readers increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07882WCJX
  • Publisher ‏ : ‎ Routledge; 1st edition (December 11, 2017)
  • Publication date ‏ : ‎ December 11, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 708 KB
  • Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 141 pages
  • Page numbers source ISBN ‏ : ‎ 1629581186
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.0 out of 5 stars 13 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction. He's held positions at Intel, IDEO, his own consultancy Filament, and Facebook. Jay has a PhD in Social Anthropology from the University of Southern California, USA.

Customer reviews

4.0 out of 5 stars
4 out of 5
13 global ratings

Top reviews from the United States

Reviewed in the United States on February 9, 2018
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in the United States on April 28, 2018
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in the United States on January 24, 2020
Verified Purchase
Reviewed in the United States on July 3, 2018
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in the United States on September 11, 2018
2 people found this helpful
Report abuse

Top reviews from other countries

Amazon Customer
5.0 out of 5 stars Brilliant
Reviewed in Australia on May 26, 2019
Verified Purchase