- Series: Studies in Public and Applied Anthropology (Book 5)
- Paperback: 262 pages
- Publisher: Berghahn Books; 1 edition (January 30, 2011)
- Language: English
- ISBN-10: 1845457773
- ISBN-13: 978-1845457778
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #1,394,120 in Books (See Top 100 in Books)
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Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations (Studies in Public and Applied Anthropology) 1st Edition
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"This book will, I am sure, be regarded as a vital contribution to the process of ongoing re-orientation by academia towards a not-so-new breed of practitioners within corporations. But it will also help inform the practice of corporate ethnographers already plying their trade in corporate jungles." · Anthropology in Action
"For anyone interested in ethnography and its corporate application...Highly recommended." · Choice
"It is amazing to see how and what anthropologists see when they look at the complex, broadly cast problems (and opportunities) of such mammoth organizations... Cefkin's work is a delightful contribution to the field of ethnography for a variety of reasons. First and foremost, it is a scholarly work that bridges the field of applied anthropology and the business sector, demonstrating the theoretical and practical connections between them. Second, with contributions from anthropologists and business practitioners, Cefkin persuades the reader that corporate ethnography is a legitimate form of ethnography for unearthing and answering complex business problems. In turn, these answers can be used in the process of building and advancing business theory." · The Qualitative Report
"This is a deeply thoughtful and nuanced account of the most celebrated and contested of our contemporary field sites. The authors touch all of the relevant bases - the articulation of theory and practice, the ethical dimension of methodological commitment, the role demands of researchers in a commercial context - that a cultural construal of ethnographic work requires. The volume appeals to readers of 'pure' and 'applied' persuasions alike, and offers timely insight into ethnography as a vocation." · John F. Sherry, Jr, University of Notre Dame
"In an increasingly vibrant arena of corporate anthropology - or the anthropology of corporations - this is the first volume that successfully closes the gap between practicing/applied anthropologists working as consultants, corporate employees, or within applied programs, and anthropologists working within university departments, who increasingly define their research in the same corporate domains. Each essay offers conceptual resources that will define terms for active collaborations among all ethnographers who enter this arena." · George Marcus, University of California-Irvine
About the Author
Melissa Cefkin is a cultural anthropologist with experience in research, management, teaching, and consulting for business and government. Currently based at IBM Research in the area of services research, she earned her PhD from Rice University and remains dedicated to pursuing a critical understanding of the intersections of anthropological practice within business and organizational settings.
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