- Series: PR in Practice
- Paperback: 252 pages
- Publisher: Kogan Page; 2nd edition (November 28, 2007)
- Language: English
- ISBN-10: 0749449799
- ISBN-13: 978-0749449797
- Product Dimensions: 6.4 x 0.7 x 9.2 inches
- Shipping Weight: 2.1 pounds
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #3,418,505 in Books (See Top 100 in Books)
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice) Paperback – November 28, 2007
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About the Author
Paul Noble is an independent trainer, consultant, academic, and non-executive director of a public relations consulting firm. Dr. Tom Watson teaches at The Media School at Bournemouth University in the UK. He was formerly Associate Professor & Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK’s Public Relations Consultants Association from 2000-2002.