- Paperback: 217 pages
- Publisher: Like Rain Publishing; First edition (April 20, 2012)
- Language: English
- ISBN-10: 1938111001
- ISBN-13: 978-1938111006
- Package Dimensions: 8.8 x 5.9 x 0.6 inches
- Shipping Weight: 5 pounds (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #5,468,531 in Books (See Top 100 in Books)
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Every Essential Element Paperback – April 20, 2012
Lauritzen has done a masterful job providing an intimate portrait of a very private man with a singular idea and the grit to see it eventually brought to full realization. There are many poignant moments scattered through this gem of a book...I highly recommend that it be read.
--John Heinerman, best-selling author of 67 health books
An entertaining, emotional journey. It shows the family going through joys and struggles of starting a family business in an emerging industry. It shows them to be not only go-getters, but also pioneers with ups and downs. A wonderful story and a nice, smooth, easy read.
--Jeffrey Burke ND, MH, host of The Staying Healthy! Radio Show
About the Author
Rhonda Lauritzen is the youngest of seven in the Hartley and Gaye Anderson family, and the only girl. The Andersons founded Mineral Resources International (MRI) before she was born so she had great adventures scampering around the natural health movement, taking naps under their booth table and sampling all carob-tofu delights a kid could enjoy. During her teenage years she watched the industry mature from mom-and-pop operations into the likes of Whole Foods. At age 23 she became general manager of the company, working alongside her big brothers followed by a stint away for an MBA. Upon return she took the helm as CEO for three years. In 2005 she branched out from the family to work in administration for a Utah technical college. When her father passed away she felt a tangible nudge to write what she believed was a story worth telling.
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The first part of the book focuses on the author's difficult choice of which man to marry. Then their establishing themselves as a couple, and then a family with six children. They work hard and try new ventures, eventually settling on manufacturing natural supplements from trace elements found in sea water. They manage to build a hugely successful business at this time where people are more open to natural supplements, organic crops, and unprocessed foods.
The book lightly traces the introduction of fast foods as we accepted what was put before us, trusted government regulation of food, and doctors as the gospel. Which lead into disdain for all of this and an adherence to home cooking and natural foods.
The book is very well written and clearly shows the humility and love of this family of very admirable people.
But if that's not enough, you really shouldn't miss the entertaining, emotional journey you will experience as you follow the author's family through the joys and struggles of starting and building their family business in an emerging industry. Everyone will relate to some aspect of their story, and the lessons it teaches--from the values of faith and hard work to the concept of not taking everything so seriously--should be passed down from generation to generation so we don't forget them.
It helps that I work in the industry and know most of the family individually, but I think you'll feel a personal connection yourself as you read Every Essential Element.