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Every Guest is a Hero: Disney's Theme Parks and the Magic of Mythic Storytelling Paperback – November 22, 2013
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Adam has done something very important. He goes right to the heart of what makes things work and why they don't work. If you want to be an Imagineer, are an Imagineer, or enjoy playing armchair Imagineer, then you will want a copy for your collection. - Sam Gennawey, MiceChat.com
Berger's central thesis of applying the hero logic to Disney theme park attractions provides a wonderful starting point for analysis. It's always interesting and will certainly provide fodder for further discussion. - Kevin Yee, UltimateOrlando.com
Every Guest is a Hero tells how the Imagineers use every resource to tell a story. This is truly an amazing, well-thought out and interesting book that every Disney lover (and even those few non-Disney lovers in the world) should read. - Janice Brady, The Adult Side of Disney
This book tells us not just how visitors enjoyed the ride but why they enjoyed it and how this enjoyment was brought about. Every Guest is a Hero makes fascinating reading for aspiring theme park designers, psychologists and anyone interested in the visitor experience. - Charles Read, blooloop.com
Fans that want a deeper look at the attractions will love this, as well as people who are interested in designing attractions. If you have an interest in learning more about what goes on behind the scenes of the attractions, story-wise, make sure you pick it up. - George Taylor, Communicore Weekly Podcast
About the Author
Adam M. Berger is president and senior show writer at Berger Creative Associates, Inc., an Orlando, Florida-based creative writing and consulting firm serving the themed entertainment and attraction design industry. His credits include projects for Dollywood, Disney Event Productions, Kennedy Space Center, Nickelodeon Recreation, Paramount Parks, Ride The Ducks, SeaWorld, Silver Dollar City, Six Flags, Universal Studios Florida, Walt Disney Imagineering, and many others.
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The 2nd half tries to describe even more details of specific attractions and here you will see, yes you guessed it, more shoehorning! It is not fun to read the same thing over and over again, chapter after chapter. I'm trying to imagine who might like this book. I am very into Disney and try to consume as much as I can in regard to its history, design, attractions, everything. Amazon recommended it to me on its homepage one day and I liked the cover design and title, so I bought it.
I would have given it 1 star except that I figured there might be someone out there that can appreciate it.
PRO: You get to learn about Joe Campbell's monomyth theory (which basically says every story you ever hear is the same or atleast has the same elements), a principle which you have probably never heard of before.
CON: You get to learn about Joe Campbell's monomyth theory (which basically says every story you ever hear is the same or atleast has the same elements), a principle which you have probably never heard of before: much like Walt himself, the nine old men of animation, and the original Imagineering team.
Unnecessary reading for Disney enthusiasts, unless you need a play by play of your favorite attractions set to Campbellian monomyth soundtrack. Save yourself time and money and read about Campbell's theory on wikipedia. Decide for yourself if everything at Disney can be put in that box.
Most recent customer reviews
Joseph McGarry's review
Mar 28, 14 · edit
4 of 5 stars
Read from March 11 to 28, 2014
I received...Read more