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R "Ray" Wang

Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants Hardcover – July 13, 2021

by R "Ray" Wang (Author)

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Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon.

Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work.

Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.

Everybody Wants to Rule the World will help you:

Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
Gain insights into what innovative companies are doing right now to position themselves in this new reality.
Take your business from status quo to market leader.

Print length

224 pages
Language

English
Publisher

HarperCollins Leadership
Publication date

July 13, 2021
Dimensions

6.2 x 0.86 x 9.3 inches
ISBN-10

1400224861
ISBN-13

978-1400224869
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From the Publisher

Jack Welch, Ray Wang, Amazon, Google, Digital World, Microsoft, Apple, IBM

Jack Welch, Ray Wang, Amazon, Google, Digital World, Microsoft, Apple, IBM, Digital Giants

For example, a company might focus on the “team” pillar by bringing in a new exec to revamp the talent needed to execute a new initiative or focus on the “markets” pillar by expanding its partner ecosystems. But to mount the kind of change required to create a data-driven digital network that can rise to a duopoly or compete against one, companies will need to work on radically rethinking all five pillars simultaneously.

Everybody Wants to Rule the World will walk you through the five key points for each pillar to study each change you'll need to make to create, participate with, and compete against future duopolies.

Editorial Reviews

Review

There are very few people who have had the scope of view that Ray has had into technology transformations during the past 20 years. His credibility and access with some of the industry's most powerful players is just one reason he has seen so much. The less tangible reason is that he is considered one of the nicest humans in this business and people just really like working with him. Both of these are why so many seek his advice. In Everybody Wants to Rule the World, Ray synthesizes all that he's learned by working with and studying the big winners in digital transformation and lays it out in a way that helps what he calls 'worthy competitors.' A very 'worthy read! --Barbara Bates, Global CEO - Hotwire -- Hotwire

While everyone is still talking about Digital Transformation, Ray has unlocked how the Digital Giants are going after massive monetization across industries and value chains. Leaders must understand this new landscape and prepare for a shift in strategy. Everybody Wants to Rule The World is a must-read book that lays out the steps and business models required for success. --Lara Druyan, Venture Capitalist, Driver of Digital Transformation, Operator -- Venture Capitalist, Driver of Digital Transformation, Operator

How can companies thrive in a world of digital giants? In the age of digital duopolies, where 100 companies around the world will dominate 50 distinct markets, business as usual will surely lead to your company's demise. Ray Wang estimates that 90 percent of the current Fortune 500 will be merged, acquired, or go bankrupt by 2050. Wang develops a business strategy playbook which brilliantly focuses on new business and monetization models, acceleration of decision velocity, design thinking based on long-term mindset, the role, ethical use, and societal impact of new emerging technologies like artificial intelligence, and scaling through joint ventures and ecosystems. All CEOs must understand that the pandemic has accelerated digital transformation, revealing the five business growth drivers aimed at producing holistic stakeholder success in the next normal. Wang's new book may be the most important business book of 2021. -- Vala Afshar, Chief Digital Evangelist, Salesforce

Ray Wang lays out the challenges of competing in the land of digital giants and the need for policies and practices that encourage innovation and drive democratized, fair competition that benefits all of society. -- Marc Benioff, Chairman and CEO, Salesforce

Building a successful growth model in the digital age, requires new ways of thinking. In Everybody Wants to Rule the World, Ray will you show you the disruption and opportunity ahead of you and your organizaand shy;tion--and how you can embark on a path to not only survive, but also thrive in the age of digital duopolies. -- Tiffani Bova, WSJ Bestselling Author Growth IQ, Global Growth Evangelist, Salesforce, Thinkers50"

Everybody Wants To Rule The World provides essential insights on the post-digital world. All leaders will need to understand the role of data and new monetization models and why networked organizations will compete on decision velocity and signal intelligence. Ray shows why digital transformation is not enough. -- Paul Daugheerty, Group Chief Executive Technology and Chief Technology Officer, Accenture

R 'Ray' Wang's provocative prognostications in his latest book will keep you up at night, but are very timely as every sector of the global economy confronts unprecedented digital acceleration. -- Love Goel, Chairman of GVG Capital | Father of Digital Transformation, GVG Capital

Don't get disrupted! Read Ray Wang's brilliant book Everybody Wants to Rule the World. -- Whitney Johnson, CEO

Ray Wang has written a compelling and thought provoking analysis on how companies can capture market opportunity as digitization continues to accelerate in many industries. The book translates technology shifts such as platform economics and pervasive artificial intelligence and their implications for business strategy, policy making, and society into an engrossing and educational read for business leaders and policy makers. -- Thomas Kurian, CEO, Google Cloud

15 years ago I co-authored a report about a new species of business we called 'The Digital Conglomerates' arguing that every company would need to chose whether to compete, avoid or partner with them. Ray's book Everybody Wants to Rule The World, make a strong case that partnering is now the only feasible strategy This is an important book for any executive trying to figure out how to stay alive in the digital age. Don Tapscott, author of Blockchain Revolution and a dozen other best-selling books, most recently The Supply Chain Revolution. Thinkers 50 Hall of Fame, Executive Chairman Blockchain Research Institute. -- Don Tapscott, Thinkers 50 Hall of Fame, Executive Chairman of Blockchain Research Institute,

You read it in the headlines. You see it in the market. The world has shifted from products to digital services. If you don't monetize digital services in the next five years chances are you won't be around. Everybody Wants to Rule the World is a wake-up call for enterprise executives everywhere and an invaluable guide to future-proofing your company. -- Tien Tzuo, Founder and Chief Executive Officer, Zuora

You are just getting your head around digital transformation, and you think you can't compete with digital giants. You can, and Ray lays it out for you. This book gives you leapfrog powers to go from amateur fan to power player by understanding roles and opportunities in this new economy. -- Jana Eggers, Chief Executive Officer, Nara Logics

About the Author

R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc., which studies emerging business and technology trends, digital business model transformation, enterprise applications strategy, and the relationship between business leadership and technology adoption. He is widely respected for his insights into the business processes, models, and organizational designs required for successful adoption of new technology. Wang writes the popular blog “A Software Insider’s Point of View,” which draws tens of millions of page views each year. He lectures around the world and has given more than 100 keynotes every year since 2005. Wang has spoken at almost every major tech related conference, including Salesforce’s Dreamforce, Adobe Summit, IBM Think, HR Tech Conference, Microsoft’s Conferences, Google Next, and the World Economic Forum at Davos.

Product details

Publisher ‏ : ‎ HarperCollins Leadership (July 13, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1400224861
ISBN-13 ‏ : ‎ 978-1400224869
Item Weight ‏ : ‎ 12.9 ounces
Dimensions ‏ : ‎ 6.2 x 0.86 x 9.3 inches

Best Sellers Rank: #671,674 in Books (See Top 100 in Books)
- #1,250 in Strategic Business Planning
- #1,606 in Workplace Culture (Books)
- #1,928 in Systems & Planning

Customer Reviews:
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R "Ray" Wang

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R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., a research and advisory firm which studies disruptive business and exponential technology trends.

Ray’s the co-host and co-founder of the widely watched DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode. He’s also the author of the popular business strategy and technology blog “A Software Insider’s Point of View” that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center.

Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference, including Salesforce’s Dreamforce, Adobe Summit, IBM, HR Tech Conference, NASSCOM, Mobile World Congress, CES, NRF, HIMSS, Oracle, Microsoft, Wipro, ServiceNow, Google Next, SAP, Infosys, TCS, SXSW, CIO100, TEDX, and sessions at Davos for various clients. His clients include the Global 2000 companies, governments, startups, and investment firms.

Wang has held executive roles at institutions such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World will be released July 2021 by Harper Collins Leadership.

Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, Bloomberg, CGTN America, Tech Crunch, ZDNet, CIO Magazine, Forbes, and Fortune. Ray frequently receives accolades and awards from various independent organizations as one of the top technology and business analysts in the world.

Find out more at www.raywang.org

Customer reviews

4.6 out of 5

48 global ratings

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G. Wyatt

Great insights

Reviewed in the United States 🇺🇸 on September 18, 2021

Verified Purchase

Highly recommend this masterful and accessible discussion of the rapidly growing digital economy, with a focus on what smaller tech companies must do to compete successfully in the age of Microsoft, Google, Facebook, and Amazon.

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Brian

Insightful read by a great author

Reviewed in the United States 🇺🇸 on September 7, 2021

Verified Purchase

I highly recommend this book. Ray conveys his studies in an insightful and understandable way. A must read to help comprehend how businesses dominate in today's economy.

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Blake Davis

The information was packaged perfectly!

Reviewed in the United States 🇺🇸 on August 28, 2021

Verified Purchase

It is a highly informative book for those who want to understand the digital landscape in business!

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charles campbell, DVM

Great book!

Reviewed in the United States 🇺🇸 on September 29, 2021

Verified Purchase

So good, I gave it to my cyber security grandchildren

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Lipodoc

Worse book. Author says nothing of any value

Reviewed in the United States 🇺🇸 on September 16, 2021

Verified Purchase

Waste of money. I Don’t Recommend buying it

One person found this helpful

Helpful

Mark P. McDonald

A solid discussion and perspective on the digital economy and digital giants

Reviewed in the United States 🇺🇸 on August 2, 2021

It is challenging to understand the digital economy with its overhyped pronouncements, acronyms like FANG and GAMMA and the like. There are few books that seek to stand back and talk about what is going on from a business perspective. Everybody wants to rule the world by Ray Wang is one of them. A recommended read, particularly the first few chapters.

Wang provides a view into the digital economy based on a business, investor, and economic perspective. There is little to no hype in this book. Instead, Wang defines digital giants as Data Driven Digital Networks or DDDN’s. A DDDN is “any business that captures, harnesses, and deploys insights from massive amounts of data, often provided for ‘free’ by a large network of users.” (p3.). The DDDN concept is useful and a good way to think about companies like Google, Amazon, etc.

Wang’s contention is that these DDDN’s are in the process of dominating and dismembering pre-digital value chains. The result is a series of duopolies in key industries with two DDDN’s controlling – not the industry – but the value chain. This is an interesting perspective and one the author uses throughout the book. At the beginning of the book, the author talks about those influencing the debate. This book is most like Scott Galloway’s book, The Four, which like this book is a recommended read.

Everybody Wants to Rule the World is a tightly made argument. Wang covers the following chapters in under 200 pages, with examples spread throughout:
Chapter 1 The Rise of Duopolies
Chapter 2 Thriving in a World of Digital Giants
Chapter 3 Business Unusual: The Age of Duopolies
Chapter 4 Inside the Business and Monetization Models that Power Data Giants
Chapter 5 Pursue Decision Velocity
Chapter 6 Design for a Long-Term Mindset
Chapter 7 Partner or Be Punished
Chapter 8 Where Do We Go from Here?

Strengths of Everybody Wants to Rule the World

The book is clear in its premise about DDDN’s, Duopolies, and the dismembering and reintegration of value chains. The idea that DDDN’s do not compete head-to-head but rather compete to get data and control their networks is interesting. These ideas are covered in the first three chapters of the book.

The book draws on a range of insight, experiences and people living in the digital world. Wang leverages his personal and professional network to bring insights that are broad and helpful.

The illustrations and data provided help highlight the book’s arguments and main points without dominating the discussions. They bring just enough insight without getting in the way or driving hype.

Challenges with Everybody Wants to Rule the World

Questions where details would be helpful are largely absent from the book. For example, how you Build a DDDN? Is limited to the following advice: get a lot of users, apply analytics and new technology, use the technology to draw insight and intelligence from the data, keep a long term view on investment. All accurate and helpful advice, but a worked example would have been more helpful.

Wang does provide hypothetical examples for different industries and joint ventures in the Partner or be Punished chapter. The illustrations of cloud provider, IT service providers or industry associations driving networks are helpful. The challenge is that they follow a similar pattern – each party puts in a couple of hundred million dollars, others would be compelled to join because of FOMO, and you would monetize the data to rule the world. More detail or a single detailed worked example would have been made this good book, even better.

OVERALL

Recommended for those who want to get a better understanding and perspective on what is happening in the digital economy.

3 people found this helpful

Helpful

Rob Kirk

What this really taught me was how much power the digital giants really have

Reviewed in the United States 🇺🇸 on May 12, 2022

There's a few nuggets but I really wonder who is the intended audience of this book. The tech giants are so engrained, have such a big moat of competitive power, and are pretty much impossible to take down. The author's suggestion??? partner up with other companies. I don't really see that as a viable solution. This book simply doesn't have the answer to compete well with the tech giants and I'm not sure if there really is a solution.

One person found this helpful

Helpful

Anand Thaker

Your next decade guide for business growth and resilience

Reviewed in the United States 🇺🇸 on August 28, 2021

Beginning with the current disruptive landscape, then policy adoption and incorporating actionable strategies navigating traditional and emerging businesses, ‘Everybody Wants to Rule the World’ will have you adopt a new mindset to thrive into the next decade. Unique concepts in business DDDNs, consumer privacy sentiment, and platform economics define a new economy and breaking newly developed models in the last decade. Regularly retained and researched, I have a strong background in executive-level and AI-enabled decision sciences, keys ingredients for modern successful business growth. Ray Wang masterfully incorporates this particularly well as his book emphasizes insightful decision velocity. A great read and valuable reference for executive strategists, late-stage high-growth companies, and fortune 2000 executives alike.

One person found this helpful

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